Winning Customers With Commitment

Winning Customers With Commitment

by Gary Hirshberg
     
 

Gary Hirshberg learned about running a business as the C-E-Yo of Stonyfield, now the world’s largest organic yogurt producer.  In his book, Stirring It Up -- How to Make Money and Save the World, he tells how the company grew from seven cows in a New Hampshire barn to a business with more than $330 in annual sales.  Now he is sharing what that…  See more details below

Overview

Gary Hirshberg learned about running a business as the C-E-Yo of Stonyfield, now the world’s largest organic yogurt producer.  In his book, Stirring It Up -- How to Make Money and Save the World, he tells how the company grew from seven cows in a New Hampshire barn to a business with more than $330 in annual sales.  Now he is sharing what that experience taught him in a series of brief, practical lessons on profiting from a sustainable enterprise.  This one is about earning customers’ trust and loyalty.

Product Details

ISBN-13:
2940013591943
Publisher:
New Word City
Publication date:
11/01/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
484 KB

Meet the Author

Gary Hirshberg learned about running a business as the CE-Yo of Stonyfield, now the world’s largest organic yogurt producer.  In his widely-praised book, Stirring It Up -- How to Make Money and Save the World, he told how the company grew from seven cows in a New Hampshire barn to a business with revenues topping $330 million a year.  No less than Robert Redford said, “Gary Hirshberg dared to dream new ways of doing business based on his respect for customers, employees, and the earth . . . And it worked.  If you buy or s ell anything, or simply want to feel hopeful about the future, this lively and legitimately optimistic book is worth every minute.”  Hirshberg is a renowned speaker on such topics as sustainability, climate change, the profitability of green business, organic agriculture, socially responsible business, and sustainable economic development.  A New Hampshire native, Hirshberg was one of the first graduates of Hampshire College in Amherst, Massachusetts.  He has received nine honorary doctorates and been named a Gordon Grand Fellow at Yale University.  He was featured in the award-winning documentary Food, Inc.

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