Winning E-Learning Proposals: The Art of Development and Delivery / Edition 1

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Kapp (interactive/instructional technologies, Bloomsburg U., Pennsylvania) presents all of the essentials of developing, writing, and presenting "e-learning"—the delivery of training materials, information, and content directly to an employee's computer desktop using Web browser technology. Coverage includes obtaining and reviewing e-learning requests for proposals and step-by- step instructions on writing and presenting proposals. For learning officers, project managers, entrepreneurs, consultants, instructional design students, and employees in e-learning firms. Annotation ©2003 Book News, Inc., Portland, OR
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Product Details

  • ISBN-13: 9781932159042
  • Publisher: Ross, J. Publishing, Incorporated
  • Publication date: 5/28/2004
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 333
  • Product dimensions: 5.96 (w) x 9.46 (h) x 1.03 (d)

Table of Contents

The Author
The Contributors
About the Institute for Interactive Technologies
Web Added Value
Pt. I Preliminary Work
Ch. 1 The E-Learning Business Acquisition Process 3
Ch. 2 Receiving the RFP 21
Ch. 3 Reviewing the RFP 33
Ch. 4 Defining the Problem 59
Ch. 5 Conceptualizing a Winning Solution 73
Ch. 6 Good Writing Is Essential 93
Ch. 7 Charts, Graphs, Illustrations, and Other Eye Catchers 111
Ch. 8 Team Writing 127
Pt. II The Proposal Document
Ch. 9 Front Matter 143
Ch. 10 Executive Summary 165
Ch. 11 Description of Problem/Overview of Solution 181
Ch. 12 Solutions 189
Ch. 13 Project Management and Schedule 223
Ch. 14 Budget 251
Ch. 15 Calculating Return on Investment 273
Ch. 16 Corporate Capabilities 281
Ch. 17 The Appendix 287
Pt. III Presenting the Proposal
Ch. 18 Presenting a Winning Proposal 297
Endnotes 317
Index 323
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  • Anonymous

    Posted July 24, 2003

    RFP tips and tricks

    As stated on the back cover, this is one book I hope our competition doesn't read. I found the information very helpful as we prepared responses to several recent RFPs. The tips and suggestions assisted in developing our responses. The importance of repetition of information in the response was especially helpful as we originally felt that we were being redundant. Karl aptly points out that restating the information is critical because different reviewers on the client end may only read specific sections of the response. Has it helped secure more business? That I can't say at this time. Only time will tell. But it certainly left our team feeling more confident that we had created meaningful and valuable responses to our last 3 RFPs since we incorporated the techniques described here. I highly recommend this book to anyone who has to develop a clear and logical RFP or to those who have to create an organized and complete response to one.

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  • Anonymous

    Posted July 11, 2011

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