Winning Edge: Effective Communication and Persuasion Techniques / Edition 1by Richard H. Lucas, K. Byron McCoy
Pub. Date: 01/01/1999
Publisher: Lawyers & Judges Publishing Company, Inc.
As a lawyer, your stock in trade is communication what you say, how you say it, what you show, the passions you stir, the memories you arouse, the associations you make and the themes you create and sustain during trial. This useful book shows you how to become a more precise, understandable, credible and persuasive communicator a winning communicator in every setting. It helps you win the confidence and trust of your clients, win negotiations, create more effective direct and cross examinations, make more persuasive opening statements and closing arguments, win favorable rulings from judges, and win verdicts from juries.
Written in a simple, easy to read style, The Winning Edge uses examples and demonstrations from legal and nonlegal situations to illustrate useful, practical principles and techniques of effective persuasion and communication.
Beginning with a discussion of the seven principles of persuasive communication, this book shows you how people process communication, how they evaluate and decide, and how men and women communicate differently. Learn how to establish trust, credibility and rapport, how to ask the right questions, how to influence and persuade, how to tell a convincing story, how to get the information you need, and how to negotiate and mediate.
- Lawyers & Judges Publishing Company, Inc.
- Publication date:
- Edition description:
- New Edition
- Product dimensions:
- 6.00(w) x 9.00(h) x 0.40(d)
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