Winning Elections and Influencing Politicians for Library Funding

by Patrick "PC" Sweeney, John Chrastka

Overview

As the saying goes, all politics is local. And 90% of funding for public libraries comes from the will of local politicians and, in turn, from local voters. So it's urgent that librarians, library supporters, and anyone interested in running an election or campaign for a library understand the strategies, resources, and tactics necessary for positive political action. Whether election day is four months away or four years away, there are immediate steps library leaders and local library ballot committees should take to help secure a successful ballot initiative later. Written by two experienced library campaigners, this action-driven manual for anyone running a political campaign for libraries dives into

• proven successful campaigning techniques for rural, suburban, and urban settings;
• expert analysis on how political perceptions are formed, how political power works, and ways libraries can reach funding or political goals;
• starting the discussion internally;
• the right approach to setting up the committee structure, and identifying the core leadership team for the committee;
• tips on networking, cultivating good relationships with the power players in the community, and building a winning coalition;
• canvassing and direct voter contact;
• responding effectively to opposition, including voters who habitually resist taxes or library funding increases;
• the differences between paid media and earned media; and
• best practices for marketing and message development, fundraising, volunteer engagement, and other key areas.

Filled with easy to follow strategies, this book will guide ballot committees, librarians, trustees, and library advocates through the process of winning an election for funding their library. LIS students will also benefit from the early exposure to political literacy skills provided by this book.

Product Details

ISBN-13:	9780838915776
Publisher:	American Library Association
Publication date:	05/05/2017
Sold by:	Barnes & Noble
Format:	eBook
Pages:	288
File size:	3 MB

About the Author

John Chrastka is EveryLibrary's founder and is a longtime library trustee, supporter, and advocate. He is a former partner in AssociaDirect, a Chicago-based consultancy focused on supporting associations in membership recruitment, conference, and governance activities. He is a former president and member of the Board of Trustees for the Berwyn (Illinois) Public Library (2006–2015) and is a former president of the Reaching Across Illinois Libraries System (RAILS) multi-type library system. Prior to his work at AssociaDirect, he was director for membership development at the American Library Association. He is a member of the ALA as well as the Illinois Library Association and the American Political Sciences Association. He was named a 2014 Mover&Shaker by Library Journal and tweets @mrchrastka.
Patrick “PC” Sweeney is a tireless and innovative advocate for libraries and the current political director for EveryLibrary. A 2007 graduate of the San Jose School of Library and Information Sciences, he is a former administrative librarian of the Sunnyvale (California) Public Library and was executive director of EveryLibrary California, a statewide ballot committee to support library ballot propositions. He is active in the California Library Association and across library social media as a cofounder of the ALA Think Tank. His library blog is well respected, and he is a sought-after speaker and presenter. A recent project, the Story Sailboat, worked to provide library services and materials—by boat—in the San Francisco Bay area. He was named a 2015 Mover&Shaker by Library Journal and tweets at @pcsweeney.

Table of Contents

Winning Elections and Influencing Politicians for Library Funding Contents Foreword Acknowledgments Introduction 1. Getting Started 2. Surfacing 3. Schmoozing and Networking 4. Early Work and Political Landscape Memo 5. Power Mapping 6. Building Your Vote yet Committee 7. Committee Roles and Responsibilities 8. Getting on the Ballot 9. Campaign Budget 10. Fund-Raising 11. Volunteers 12. Theme and Message 13. Responding to Opposition 14. Earned Media 15. Paid Media 16. Voter Data 17. Polling 18. Website and Digital Platforms 19. Canvassing and Phone Banking 20. Campaign Events 21. E-Mail 22. Facebook Conclusion About the Authors Index