Winning Gifts: Make Your Donors Feel Like Winners

Overview

Praise for Winning Gifts Make Your Donors Feel Like Winners

"If you read nothing else this year, put Winning Gifts on your list. From the basics to the advanced, Wilson stresses the relationship elements in all fundraising success and creates a truly donor-centered skill set for fundraising professionals in all fields. The listening skills chapter alone is worth the price of admission along with the practical advice and counsel."
?William C. McGinly, PhD, CAE, PA, President and ...

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Overview

Praise for Winning Gifts Make Your Donors Feel Like Winners

"If you read nothing else this year, put Winning Gifts on your list. From the basics to the advanced, Wilson stresses the relationship elements in all fundraising success and creates a truly donor-centered skill set for fundraising professionals in all fields. The listening skills chapter alone is worth the price of admission along with the practical advice and counsel."
—William C. McGinly, PhD, CAE, PA, President and Chief Executive Officer,Association for Healthcare Philanthropy

"With Winning Gifts, Tom Wilson has provided invaluable insight into the psychology of successful giving and the long-term benefits that flow both to the recipient and benefactor."
—Robert B. Cialdini, author of Influence: Science and Practice

"Winning Gifts is aimed toward fundraising professionals, but it is invaluable for volunteers leading and working with those professionals in the rewarding and high-stakes world of charitable campaigns. After reading Tom's book, volunteer leaders will understand the intricacies of fundraising, will see the roles they can play more clearly, will know how to work more productively with their fundraising professionals, and will have the confidence and knowledge to meet and exceed their charitable goals for the institutions and causes they hold so dear."
—Val E. Vaden and Lilli J. Rey, The Rey-Vaden Family Foundation

"This is a great book... for anyone who is serious about success in major gift fundraising! In addition to its value to development professionals, I think it should be mandatory reading for CEOs and board members of nonprofit organizations to help them understand the fundamental fact that donors give to fulfill their needs and interests, not ours."
—Mark A. Neville, CFRE, Director, Foundation and Corporate Relations, Mayo Clinic

"Whether you're asked to give money or get money, Winning Gifts is one to add to your 'must-read' list! Tom's practical examples and helpful hints will take you right to the finish line of your project. This is a handbook for success!"
—Linda Wright, retired corporate grantmaker, U.S. Bank

"Tom Wilson has distilled his decades of experience into this fine book. It's a gem, and bound to help you raise much more money. Tom Wilson is a smart man with great fundraising experience. He generously shares it in this highly useful book. One great idea can raise millions. There are dozens in his book. It always thrills me when a great fundraiser takes decades of success and distils it into a book. For a few dollars and a few hours you get invaluable, career-enhancing benefits. Thank you, Tom!"
—Harvey McKinnon, President, Harvey McKinnon Associates, and author ofTiny Essentials of Monthly Committed Giving and Hidden Gold

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Product Details

  • ISBN-13: 9780470128343
  • Publisher: Wiley
  • Publication date: 1/9/2008
  • Series: AFP Fund Development Series
  • Edition number: 1
  • Pages: 336
  • Sales rank: 552,361
  • Product dimensions: 6.44 (w) x 9.00 (h) x 1.17 (d)

Meet the Author

Thomas D. Wilson is the Vice President and Western Regional Manager for Campbell & Company, a national consulting firm offering nonprofit organizations counsel in advancement planning, fundraising, marketing communications, and executive search. Tom's career in fundraising spans more than a quarter century and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board and staff training.

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Table of Contents

Preface.

Acknowledgment.

About the Author.

Part I: A Winning Gift for Your Donor.

Chapter 1. People Centered Fundraising.

Chapter 2. Donor Values.

Chapter 3. Listen.

Part II: Seek Winning Gifts For Your Organization.

Chapter 4. Make Your Case.

Chapter 5. The Win-Win Ask.

Chapter 6. After Winning the Gift.

Coda - The Summary Review.

Postlude.

Appendixes.

Index.

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted July 9, 2008

    A reviewer

    Winning Gifts is a great book on major gifts fundraising. Wilson incorporates humor and his personal experience to create an excellent guide to successful fundraising. Winning Gifts covers all stages of securing a donation from finding potential qualified donors to keeping up with the donor after receiving the gift. He explains text-book basics of fundraising, of gracefully approaching a donor for a major gift and making an appealing, memorable case. But Wilson goes beyond this institutional approach to a customer focused approach and nails it. Wilson has obviously perfected the art of building a relationship with donors, and his emphasis on 'people centered fundraising' shows that he really cares about making people happy. He writes of satisfying the donor first, straying away from institutional fundraising to really care and understand the donor. He hammers in the concept of listening to donors with a comprehensive lesson in becoming a better listener with helpful tips and exercises. I especially enjoyed this section and my listening ability has dramatically improved from this book. It is rare to see fundraising professionals focusing so much on what the donor wants, without the underlying financial incentive. This book offers a unique perspective on the subject, focusing on the donor first, everything else is secondary. Winning Gifts is informative and enjoyable, a must have for any fundraising professional.

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