Table of Contents
Preface xiii
Acknowledgments xix
1 The Economic Power of Global Cities 1
2 How City Metropolitan Regions Compete in the Global Economy 33
3 The Real Generators of Wealth: Global Multinational Company Investment 57
4 How Multinational Companies Target Global City Markets for Expansion 75
5 How Cities Compete to Attract Midsize and Large Multinational Companies 109
6 How a Nation Can Help Its City Economies 155
7 The Responsibilities of Companies and Cities 179
8 How Marketers Manage the City-Centered Global Economy 191
Notes 203
Additional References 235
Index 247