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Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities

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Overview

Harness the economic power of global cities

"We are lucky and thankful to have the Kotler brothers' brilliant insights about the 600 ‘world cities' generating most of the global economy. The book provides Chinese enterprises a new and creative way to audit and develop their international marketing strategies."
—Mr. Zhang Ruimin, CEO, Haier Group, Qingdao, China

"An important contribution for policy makers and corporations as the world reorients...

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Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities

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Overview

Harness the economic power of global cities

"We are lucky and thankful to have the Kotler brothers' brilliant insights about the 600 ‘world cities' generating most of the global economy. The book provides Chinese enterprises a new and creative way to audit and develop their international marketing strategies."
—Mr. Zhang Ruimin, CEO, Haier Group, Qingdao, China

"An important contribution for policy makers and corporations as the world reorients itself towards a new pattern of geographical concentration."
—Nirmalya Kumar, Member-Group Executive Council, Tata Sons & Professor of Marketing at London Business School

"Our company's future is tied to the great urban market centers all over the world. The Kotlers point the way in their important new book."
—Adi Godrej, Chairman, Godrej Group

"A blueprint for any city or municipal leader to generate economic growth with the right combination of tools in their toolbox."
—Nancy Berry, Mayor of College Station, Texas. Home of Texas A&M University

"Philip and Milton Kotler are on a crusade to tackle marketing challenges and they hold sole authority on it. If you like to expand your influence Winning Global Markets is a step in the right direction."
—A.J.M. Muzammil, Mayor of Colombo, Sri Lanka

"With a refreshing data-based, analytical perspective, the Kotlers show how a global firm should appraise in which cities to gain a presence—a critical decision in the new world scene."
—David Aaker, Vice-Chairman of Prophet, Author of Aaker on Branding

"Many cities in Africa, U.S., Latin America and elsewhere are coming to us with investment opportunities. The Kotler Brothers' Winning Global Markets gives us the first systematic method for selecting the best new city markets to enter for our commercial and infrastructure enterprises."
—Wu Guang Quan, CEO, AVIC International Holdings, Beijing, China

"This brilliant book of the Kotler Brothers provides Chinese cities with a new perspective on how to merge into the global innovation of industries."
—Mayor Tang Lianzhi, Wuhan city, China

"This book does an excellent job helping companies understand and evaluate different global cities and where they should locate."
—SY Lau, Senior Executive Vice President of Tencent Holding Company, Shenzhen, China

"Every major global company must plant its roots in the top 600 cities that generate most of global GDP."
—Dr. Chen Bin, CEO, Continental Hope Group, Chengdu, China

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Product Details

  • ISBN-13: 9781118893814
  • Publisher: Wiley
  • Publication date: 8/25/2014
  • Edition number: 1
  • Pages: 288
  • Sales rank: 421,159
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and one of the world's leading authorities on markets and marketing. He is the author or coauthor of Market Your Way to Growth, Good Works!, Marketing 3.0, and other best-selling titles from Wiley.

MILTON KOTLER is Chairman of Kotler Marketing Group (KMG) USA, headquartered in Washington, D.C. and Kotler Marketing Group China, headquartered in Beijing, with offices in Shenzhen, Shanghai and Wuhan. KMG China is recognized as the #1 marketing strategy consultancy in China. He is author of A Clear-Sighted View of Chinese Business Strategy (2004, Remnin University Press) and coauthor with Philip Kotler of Market Your Way to Growth: 8 Ways to Win (2013, Wiley); and a frequent contributor to the China Business Press. He is a leading marketing strategist and urban and community development expert, noted for his classic 1969 book Neighborhood Government (Lexington, 2004).

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Table of Contents

Preface xiii

Acknowledgments xix

1 The Economic Power of Global Cities 1

2 How City Metropolitan Regions Compete in the Global Economy 33

3 The Real Generators of Wealth: Global Multinational Company Investment 57

4 How Multinational Companies Target Global City Markets for Expansion 75

5 How Cities Compete to Attract Midsize and Large Multinational Companies 109

6 How a Nation Can Help Its City Economies 155

7 The Responsibilities of Companies and Cities 179

8 How Marketers Manage the City-Centered Global Economy 191

Notes 203

Additional References 235

Index 247

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Sort by: Showing 1 Customer Reviews
  • Posted September 8, 2014

    This book offers a new view of where the centers of future prosp

    This book offers a new view of where the centers of future prosperity lie. It is not in nations, but in cities that create environments that attract economic growth. The book is essential reading for companies trying to determine where to locate in the coming years, and for icities trying to understand how to attract new business.

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