Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities

Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities

5.0 1
by Philip Kotler, Milton Kotler
     
 

View All Available Formats & Editions

Winning Global Markets: How Businesses Invest and Prosper in the World’s High-Growth Cities is a resource for business leaders and marketing managers who want to optimize their company’s value by picking the top global urban markets in which to invest. It is also a valuable reference for political and civic leaders of global cities who must

…  See more details below

Overview

Winning Global Markets: How Businesses Invest and Prosper in the World’s High-Growth Cities is a resource for business leaders and marketing managers who want to optimize their company’s value by picking the top global urban markets in which to invest. It is also a valuable reference for political and civic leaders of global cities who must foster economic growth by attracting multinational corporation investment.

Throughout the book, leading international marketing experts Philip and Milton Kotler make a compelling case why the future of marketing must focus on top global cities and their metro regions. The large cities of the world have an 80 percent higher per-capita GDP than their host nation economies. While emerging city markets are experiencing accelerated growth, major cities in the United States and Europe are declining in population, and their consumption, trade, and investment is weakening. In the near future, 600 global cities will account for 65 percent of the global gross domestic product and 440 of these cities will be in the developing world.

As this paradigm continues to shift away from the West and toward Asia, South America, Africa, and the Middle East, the vast majority of consumer and middle-income households will be in developing regions. Savvy multinational companies will focus their attention on growing city regions in emerging markets.

Winning Global Markets offers the strategies leaders need to adapt and invest wisely, especially in the burgeoning cities of China, Brazil, India, and other rapidly growing markets.

Read More

Product Details

ISBN-13:
9781118893814
Publisher:
Wiley
Publication date:
08/25/2014
Pages:
288
Sales rank:
1,389,065
Product dimensions:
6.20(w) x 9.10(h) x 1.10(d)

Meet the Author

PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management, and one of the world’s leading authorities on markets and marketing. He is the author or coauthor of Market Your Way to Growth, Good Works!, Marketing 3.0, and other best-selling titles from Wiley.

MILTON KOTLER is Chairman of Kotler Marketing Group (KMG) USA, headquartered in Washington, D.C. and Kotler Marketing Group China, headquartered in Beijing, with offices in Shenzhen, Shanghai and Wuhan. KMG China is recognized as the #1 marketing strategy consultancy in China. He is author of A Clear-Sighted View of Chinese Business Strategy (2004, Remnin University Press) and coauthor with Philip Kotler of Market Your Way to Growth: 8 Ways to Win (2013, Wiley); and a frequent contributor to the China Business Press. He is a leading marketing strategist and urban and community development expert, noted for his classic 1969 book Neighborhood Government (Lexington, 2004).

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >

Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities 5 out of 5 based on 0 ratings. 1 reviews.
JohnBoffa More than 1 year ago
This book offers a new view of where the centers of future prosperity lie. It is not in nations, but in cities that create environments that attract economic growth. The book is essential reading for companies trying to determine where to locate in the coming years, and for icities trying to understand how to attract new business.