Winning in Emerging Markets: A Road Map for Strategy and Execution

Winning in Emerging Markets: A Road Map for Strategy and Execution

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by Tarun Khanna, Krishna G. Palepu
     
 

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ISBN-10: 1422166953

ISBN-13: 9781422166956

Pub. Date: 04/28/2010

Publisher: Harvard Business Review Press


Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets—and then quickly gaining a competitive edge in those high growth regions.

Advancing the discussion about

Overview


Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets—and then quickly gaining a competitive edge in those high growth regions.

Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu – both well respected thinkers on the subject – argue there is more to sizing up these markets than just evaluating data points related to size, population, and growth potential. In fact, they say the possibility to expand a company’s progress in developing economies is to first asses the area’s lack of institutional infrastructure—and then to formulate strategies around what the authors call “institutional voids” to the firm’s advantage. Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids, and though they create challenges, they also provide major opportunity both for multinationals and local contenders.

Winning in Emerging Markets serves as a playbook for measuring a market’s potential and for crafting a strategy to succeed there.

Product Details

ISBN-13:
9781422166956
Publisher:
Harvard Business Review Press
Publication date:
04/28/2010
Pages:
272
Sales rank:
550,782
Product dimensions:
9.50(w) x 6.48(h) x 0.98(d)

Table of Contents


Table of contents
Chapter One: Introduction

Chapter Two: The Nature of Institutional Voids in Emerging Markets

Chapter Three: Spotting and Responding to Institutional Voids

Chapter Four: Exploiting Institutional Voids as Business Opportunities

Chapter Five: Multinationals in Emerging Markets

Chapter Six: Emerging Giants: Competing at Home

Chapter Seven: Emerging Giants: Going Global

Chapter Eight: The Emerging Arena

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Winning in Emerging Markets: A Road Map for Strategy and Execution 5 out of 5 based on 0 ratings. 1 reviews.
RolfDobelli More than 1 year ago
To succeed in business in any new market, you have to know what’s happening there and what conditions you’re likely to find. So argue Harvard Business School professors Tarun Khanna and Krishna G. Palepu, who call the lack of important intermediary functions in emerging markets “institutional voids.” They contend that such voids keep emerging markets stuck in the status of “emerging,” and they offer useful insights about ways businesses in emerging markets can compensate. getAbstract finds that this study offers substantive information to executives considering commerce in these nations. Reading how multinationals and local firms strategize to compete in developing markets will help you prepare your plans or polish your tactics.