Winning in Emerging Markets: A Road Map for Strategy and Execution

Winning in Emerging Markets: A Road Map for Strategy and Execution

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by Tarun Khanna, Krishna G. Palepu
     
 


Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets—and then quickly gaining a competitive edge in those high growth regions.

Advancing the discussion about

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Overview


Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets—and then quickly gaining a competitive edge in those high growth regions.

Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu – both well respected thinkers on the subject – argue there is more to sizing up these markets than just evaluating data points related to size, population, and growth potential. In fact, they say the possibility to expand a company’s progress in developing economies is to first asses the area’s lack of institutional infrastructure—and then to formulate strategies around what the authors call “institutional voids” to the firm’s advantage. Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids, and though they create challenges, they also provide major opportunity both for multinationals and local contenders.

Winning in Emerging Markets serves as a playbook for measuring a market’s potential and for crafting a strategy to succeed there.

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Product Details

ISBN-13:
9781422166956
Publisher:
Harvard Business Review Press
Publication date:
04/28/2010
Pages:
272
Sales rank:
912,739
Product dimensions:
9.50(w) x 6.48(h) x 0.98(d)

Table of Contents


Table of contents
Chapter One: Introduction

Chapter Two: The Nature of Institutional Voids in Emerging Markets

Chapter Three: Spotting and Responding to Institutional Voids

Chapter Four: Exploiting Institutional Voids as Business Opportunities

Chapter Five: Multinationals in Emerging Markets

Chapter Six: Emerging Giants: Competing at Home

Chapter Seven: Emerging Giants: Going Global

Chapter Eight: The Emerging Arena

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