Winning in Turbulence

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More About This Book

Overview

The current downturn may prove more brutal than most previous recessions. It's already hammering companies in markets around the globe. It will test businesses to their fullest-many won't survive.

But downturns present strategic opportunities, too. In fact, many more companies achieve dramatic gains during recessions than in normal times.

How to ensure your company emerges successful? In Winning in Turbulence, a new volume in the Memo to the CEO series, Bain & Company downturn strategist Darrell Rigby provides the playbook. He presents a powerful framework and diagnostic tool (available in the book and online) for assessing three dimensions of your situation:

• Your industry's sensitivity: How hard is it hit by this downturn?
• Your company's strategic position: Are you an industry leader or follower?
• Your firm's financial position, including cash reserves.

The author then explains how to craft an action plan tailored to the situation you've diagnosed, providing tools for:

• Cutting costs intelligently-sustaining your margins and brand
• Boosting revenue by refocusing your sales force on the right customers
• Channeling resources into your core businesses
• Preparing for bold moves, such as game-changing acquisitions

Timely and practical, this book positions you to survive a downturn and emerge stronger once the recovery begins.

Product Details

  • ISBN-13: 9781422139158
  • Publisher: Harvard Business Review Press
  • Publication date: 8/17/2009
  • Pages: 160
  • Sales rank: 1,187,321
  • Series: Memo to the CEO
  • Product dimensions: 4.66 (w) x 7.50 (h) x 0.69 (d)

Meet the Author

Darrell Rigby is a Partner in Bain & Company's Boston office and heads the firm's Global Retail practice. He is a frequent speaker and writer on strategy for managing in a downturn and has authored numerous Harvard Business Review articles.

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Sort by: Showing all of 2 Customer Reviews

  • Posted November 30, 2010

    more from this reviewer

    Compact manual on corporate survival in tough times Compact manual on corporate survival in tough times Compact manual on corporate survival in tough times Compact manual on corporate survival in tough times

    Corporations navigating economic turbulence need no-nonsense, actionable advice, and this pocket guide to corporate survival in recessionary times provides just that. The book is quick and easy to read, with commonsense suggestions for companies of all sizes and strategies, and from any industry. Part of the Memo to the CEO series, this meaty but compact manual contains tried-and-true wisdom from consultant Darrell Rigby, a Bain & Company partner, writing in collaboration with his colleagues in strategy, marketing, performance improvement and mergers. Don't be fooled by the book's diminutive size or occasionally oblique language. Each section packs in solid, usable information, plus anecdotes, examples, questions, diagnostics, tools and graphics. getAbstract recommends this succinct book to CEOs and executives flying in rough air.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted May 3, 2010

    No text was provided for this review.

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