Winning Reputations: How To Be Your Own Spin Doctor

Winning Reputations: How To Be Your Own Spin Doctor

by C. Genasi
     
 

ISBN-10: 0333963652

ISBN-13: 9780333963654

Pub. Date: 10/28/2001

Publisher: Palgrave Macmillan UK

This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling examples and

Overview

This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.

Product Details

ISBN-13:
9780333963654
Publisher:
Palgrave Macmillan UK
Publication date:
10/28/2001
Edition description:
2002
Pages:
192
Product dimensions:
6.10(w) x 9.25(h) x 0.02(d)

Table of Contents

A Good Reputation is Worth Fighting For Mastering Your Reputation: the First Small Steps Reputation as the New Religion: the Powers Behind the Movement Your Reputation Architecture: a Blueprint for a Winning Reputation You are Your PR: Living out Your Reputation Reputation as Performance Art What the Reputation Consultants Say... and Don't Say The New e-Economy and What it Means for those Building a Winning Reputation Spreading Your Gospel: How to Turn Your Employees Into Your Biggest Fans Winning Reputation Case Studies: Learning From the Best

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