Winning Resumes


Covering all the bases, Winning Resumes pinpoints exactly what you should - and should not - do to create powerful, attention-grabbing resumes. Ryan's proven Goldmining Technique, an easy-to-follow, 7-step process, helps you analyze your most important skills and accomplishments, and shows you how to emphasize and custom tailor them for specific jobs. Here's where you'll find tips from hiring managers and human resource personnel on key mistakes to avoid; market-tested resumes that landed interviews - and jobs; ...
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Covering all the bases, Winning Resumes pinpoints exactly what you should - and should not - do to create powerful, attention-grabbing resumes. Ryan's proven Goldmining Technique, an easy-to-follow, 7-step process, helps you analyze your most important skills and accomplishments, and shows you how to emphasize and custom tailor them for specific jobs. Here's where you'll find tips from hiring managers and human resource personnel on key mistakes to avoid; market-tested resumes that landed interviews - and jobs; the latest information on using the Internet to post your resume; special sections with advice for new college graduates, senior executives, and career changers; and much more!
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Product Details

  • ISBN-13: 9780471190646
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 8/1/1997
  • Series: Career Coach Series
  • Edition number: 1
  • Pages: 224
  • Product dimensions: 6.97 (w) x 9.88 (h) x 0.59 (d)

Meet the Author

ROBIN RYAN is the bestselling author of 60 Seconds & You're Hired!, Winning Cover Letters, and What to Do with the Rest of Your Life. She has appeared on 700 TV and radio shows, including NBC Nightly News and Oprah, as well as in most major magazines and newspapers, including USA Today, The Wall Street Journal, Money, and BusinessWeek. She has also been a Seattle Times career columnist for nearly six years.

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Read an Excerpt

Winning Resumes

By Robin Ryan

John Wiley & Sons

ISBN: 0-471-26365-6

Chapter One


"Amazing-I've sent out 10 resumés and got 10 interviews. That's a 100% success rate. I would never have believed I could be in such demand," said Tom, a real estate executive and one of my career counseling clients. "In fact, the old resumé I had been sending out for months before we redid it, got no response. But this new one made a big difference for me-it pointed out my unique strengths and demonstrated accomplishments. Now I know that's exactly what employers want to read. My field is jam-packed with executives looking for jobs, but that was no deterrent for me once I had the right resumé. Employers saw me as a top candidate coming in the door. Now I've had the luxury to evaluate several job offers that came as a result," he concluded.

Anne, an advertising executive and career counseling client, wrote to report about her success. "We've done such a fantastic job on my new resumé that the managers and executives who interviewed me actually commented that my resumé was excellent-easy to follow, and provided details in a clear and brief manner. One manager picked out my resumé from among 300+ she received and commented on how good it was. A great resumé sure helped when I'm trying to beat the odds. Who would have thought that I would get a new job this fast?"

Jack, chief financialofficer and seminar participant, wrote to say, "Previous to your job search seminar, I virtually never got a response to any resumé that I sent out. However, subsequent to your seminars, I seem to have had about one interview per week either on the phone or in person. Interviewers in the Portland area tell me that they receive about 100 to 400 resumés for each position. To stand out in such a crowd was a result of your seminars, and I now hold a superior new job to prove it."

The Goldmining Technique-that's how each of these people wrote their resumé and subsequently got their new jobs. Client after client had similar success and got the job they wanted. Proven, market-tested resumés that were successful with employers-that's all you'll see in this book. More importantly, you'll learn how to write one for yourself!

Now you will beat out the competition with the new resumé we'll write together as you use this book. A better resumé is your ticket to a new job, more personal satisfaction, more money, and a better future. In today's competitive workplace your resumé cannot just be good, it must be outstanding.

Together we're going to create an advertisement of your skills and abilities that really causes employers to stop and want to meet you! This book is based on the past successes of my clients. I also conducted new research and an extensive employer survey to determine employers' needs and preferences. The advice in this book will enable you to deliver exactly what employers want.

What must you do to stand out? Must you lie? Deceive the employers? Make stuff up? Is that the way to the top? Absolutely not! The employer will see right through that scam, and it will surely be exposed and unravel on you during the interview. The exclusive survey I undertook for this book went to 600 hiring managers and human resource personnel to provide you with the facts on the best ways to create an outstanding resumé. In my experience reviewing over 10,000 resumés, most people are too general and devalue their experience. They lack the know-how to self-market and capture employers' attention. Ineffective or weak resumés remain in the stack and never elicit an interview. I do not want that to happen to you. I'm committed to your success. Here's the secret to writing a more powerful resumé that gets employers' attention. Create accurate assessments that use facts, statistics, and noted contributions that demonstrate your ability to perform the job. To write your winning resumé, you'll use The Goldmining Technique. This is a writing technique that I developed and used for years to help clients and seminar participants hone and advertise the very best they can offer to excel at the potential employer's job. This seven-step process is easy to use. You'll learn how my clients rose above the other candidates. How, even in a crowd of 1,200 resumés, the one using The Goldmining Technique stood out and got the interview.

In no time, we'll have a great resumé put together for you. Soon you'll be beating the competition when employers respond to your new resumé by saying: "Call this one in for an interview."

Success Stories

Every person in this book was looking for a new job. Success eluded them until we improved their resumé. During the writing process they learned about what they had to offer an employer. Their ability to communicate their most important skills heightened. You will be able to relate to their challenges: being fired or laid off, seeking a promotion, just launching a new career, or bored at the old job and wanting something better. You'll learn how the job analysis and the dissection of their skills relates to your situation and skills. You'll see the whole process Cindy went through and how she only sent out one resumé and got the job. You'll discover how Gladys became a human resource manager at one of the country's top companies. Joe got a promotion and landed a bigger store to manage. Dennis found a terrific new job and really learned his true value to employers when he started with a $20,000 jump in salary. Better jobs. Bigger salaries. Happy people working, contributing, and adding meaning to their lives every day. This is what we'll be working to obtain for you. Your success is my goal. We'll define your strengths and your accomplishments to stress the very best you have to offer an employer. We'll work together to land you a great new job.

Only One Purpose

Your resumé must get you an interview. It's the final test. It either works, or it doesn't. Once you get the interview, a great resumé sets the tone to elaborate on your skills and actions at past jobs. Employers want to draw conclusions by learning the results of your efforts elsewhere. You'll walk away from this book with a clearer notion about the importance of analyzing the jobs you've done and noting both the actions and the results. You'll find it's an easier task than you feared once you use The Goldmining Technique. Proven resumés and employers' insights will aid in creating a resumé that gets an interview for you.

Real Facts about Resumés and Employers

I've spent over 20 years helping people advance their careers and find meaningful employment. I've worked in higher education and in corporations and have personally hired over 300 people. My work with thousands of clients has led to their success in landing great new jobs. Additionally, I have taught hundreds of employers how to screen out and hire the best people. I have written other books on job search: Winning Cover Letters; What to Do with the Rest of Your Life; and 60 Seconds & You're Hired! These are all solid credentials to advise you on your resumé. But, that wasn't enough for me. I wanted you to know the latest, most accurate information on what makes a resumé really grab an employer's attention. Therefore, I created a survey and sent it out to 600 hiring managers and human resources people. The results of the survey gave us firsthand insights on what mistakes people make and what really impresses employers. I've laced this book with so many of their comments. Their advice will definitely help you to write a stronger resumé as well as perform better in the interview.

Exactly who participated in our hiring survey? Thirty-eight percent were human resource managers with a few executive recruiters. The other 62% held senior-level management positions. The human resource respondents worked at Fortune 500 companies-some of the most impressive organizations in the world. Others worked for medium-sized companies, nonprofit organizations, or within state or federal governments. They work in various industries from manufacturing to telecommunications, from service and retail to education and high tech. Healthcare, tourism, hospitality. The survey respondents came from all across the country offering a variety of insights but with common suggestions and advice. The human resource managers in the survey had all hired more than 200 people. One pointed out that he'd hired over 1,200 for the Fortune 500 company he worked for.

The 62% who held management positions were CEOs, vice presidents, senior managers, presidents, department heads, and program managers. They came from a broad cross section in every industry from Miami to Seattle, New York to Los Angeles, and most places in between. They have each hired an average of 80 professionals or managers (all the way up to the CEO position). Those at the largest organizations had hired more than 100 people. Their experience and insights will be eye-opening as you learn firsthand what they think and how they decide exactly who to hire.

Market-Tested Resumés That Landed Jobs

The resumés in this book are taken from my client records. Every resumé you'll see got the person an interview; most went on to land the job. Only their names and personal information have been changed to ensure their confidentiality. Though their background and circumstances differed, there's one commonality among them all: using The Goldmining Technique to write a resumé. IT works! I've selected people of all ages who've been fired or laid off, new graduates, senior executives, or career changers-real people just like you with real circumstances. I've taught resumé writing seminars for over 12 years, and seminar participants and clients all used this seven-step Goldmining Technique process. They praise the technique stating that it is easy to apply. You won't find silly gimmicks, untried resumé tips, or dumb techniques that won't work here. You'll do a thorough job and skill analysis; you'll consolidate your solid accomplishments to create your new resumé. To increase your competitive advantage, you'll benefit from our employers' hiring survey and get recommendations from the horse's mouth, America's hiring managers, on what it takes to get their attention and what impresses them.

Only 15 Seconds to Sell You

You have only a few seconds to snag the employer's attention. You must create interest in a proven, well-organized format, or the employer will simply move on to the next person. You'll soon discover that as you proceed through The Goldmining Technique, you start to clearly grasp your most important skills. You gain insight from all the advice the hiring managers have given to more succinctly list your skills. We're in a race-a race for time. You must sell the employer within 15 seconds of looking at your resumé or you'll lose that job. No interview, no higher salary, and no new position. The competition is heated, and the use of The Goldmining Technique will enable you to develop a competitive edge.

One added benefit of this writing process is that it will let you move ahead in the interview. You'll have the facts on your actions and noted results that allow you to offer interview answers packing information and punch to convince them to hire you. Before your next interview, I suggest you read about the 60 Second Sell(tm) and other interview strategies in my book, 60 Seconds & You're Hired! (Penquin). It will keep you performing at your optimum level.

You're Now in the Advertising Business

Your resumé is a succinct advertisement of you: your abilities, skills, talents, and experiences to do the job. Using The Goldmining Technique, you'll learn to create an accomplishments approach resumé. You will note the ACTIONS = RESULTS that you have achieved. ACTIONS = RESULTS-a powerful combination that is impressive to employers.

Step aside for one moment, and you will realize that you now have undertaken the job of an advertising executive-to create an interesting ad, or resumé in your case, that gets noticed. Your advertisement must be the very best you have to offer (your top skills, strongest abilities, talents, and credentials). Just as any company plans its marketing strategy, designs its ad, and sells the most moving benefits to the buyer, you must do the same. This time, the product is you. This is a critical piece of advertising. This self-marketing piece or resumé announces to the world that you are the one for the job.

What you'll learn from this book will enable you to improve the effectiveness of your resumé. It will open the door to more job interviews for some of the better jobs out there. We've got some important work to do to help you reach your goal and land a new job. Let's get started.


Excerpted from Winning Resumes by Robin Ryan Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

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Table of Contents

Acknowledgments 13
Chapter 1 Beat the Competition with the Goldmining Technique 15
Success Stories 17
Only One Purpose 17
Real Facts about Resumes and Employers 18
Market-Tested Resumes That Landed Jobs 19
Only 15 Seconds to Sell You 19
You're Now in the Advertising Business 20
Chapter 2 Big Mistakes Hiring Managers Say to Avoid 21
Common Resume Errors 21
1. Lying Can Ruin Your Career 21
2. Spelling Killers 24
3. Being General Just Won't Cut It 25
4. Employers Scan, Not Read 27
5. You Just Haven't Got It or You Forgot to Mention It 28
6. Too Much Is Too Much 29
7. Drop Useless Stuff 30
8. Not Paying Attention to How It All Looks 32
9. Missing Important Parts 35
10. Not Targeting the Right Position 36
11. Job-Hopping Is Still a Bugaboo 38
12. Relying on Technology 39
13. No Cover Letter 41
14. Fancy Designs Don't Always Impress 42
15. References Can Sink Your Ship Fast 42
16. Gimmicks 43
The Formula for the Perfect Resume 44
Chapter 3 Vital Resume Components and Format Styles 45
Resume Formats 46
Chronological 46
Sample Resume--Computer Programmer 47
Functional 48
Sample Resume--International Sales Manager 50
Combination 52
Sample Resume--Hospital/Managed Care Administration 53
Resume Components 55
Chapter 4 The Goldmining Technique 57
Step 158
Step 258
Step 359
Step 459
Step 560
Step 660
Step 760
Chapter 5 Selling You 63
Goldmining Technique Resumes 63
Scott Purchaser's Success Story 63
Cindy Pharmacist's Success Story 70
Evelyn Counselor's Success Story 75
Tracy Program Manager's Success Story 80
Craig Educator's Success Story 84
Summary 91
Chapter 6 Proven Resume Successes 93
Similar Jobs 94
Human Resource Manager 96
Credit Manager 97
Manufacturing Engineer 98
Executive Assistant 100
Facilities Management 101
Customer Service Manager 102
Management Position in Information Technology 103
Public Relations/Marketing Director 104
Legal Administrator/Secretary 106
Advertising Creative Director 107
Television Producer 108
Telecommunications Management 109
Director of Office Administrative Services 110
Trainer 112
Project Manager 114
Loan Processor 115
Writer/Reporter 116
Finance Manager/Financial Analyst 118
Sales Account Manager 120
Property Manager 121
Marketing Director 122
Payroll Manager 124
Buyer 126
Insurance Claims Manager 128
Promotions 129
Store Manager 130
Accounting Supervisor 131
Software Engineer 132
Director of Managed Healthcare 134
Chapter 7 Special Circumstances: No College Degree, Employment Gaps, Changing Careers, Military to Civilian, Volunteers, Reentry, Relocation, Consultants, CV (Curriculum Vitae) 137
No College Degree 137
Director of Technology 139
Employment Gaps 140
Finance Manager 142
Health Club Management 143
Flight Attendant 144
Changing Careers 145
Claims Adjuster/Appraiser 148
Position in Child and Family Advocacy 149
Public Relations Account Executive 150
Position in Emergency Management 152
Educational Technology Program Manager 153
Power Marketer 155
Volunteer/Reentry 157
Fundraiser 158
Program Coordinator 159
Relocation 160
Position in Sales and Advertising 162
Consultants 163
Consultant for ISO 9001:2000 Quality Management Systems 164
Management Consultant--Wireless Telecom Industry 165
General Manager for a Manufacturing Company 167
Management Consultant 168
Curriculum Vitae (CV) 169
Target the Curriculum Vitae to the Reader 169
The CV's Preferred Writing Style 170
Research Scientist 173
Doctor of Chiropractic 175
Chapter 8 New College Graduate Resumes: Undergraduate and Advanced Degrees 177
Undergraduates 177
GPAs 179
Note All Experience 180
Retail Sales Associate 181
Events Planner 182
Unique Approaches to Standing Out in Competitive Fields 184
Elementary Teaching Position and/or Reading Specialist 188
Advanced Degrees, MBAs, Lawyers, etc. 191
Attorney 192
Program Manager 193
Chapter 9 Executive Resumes: CEO, VP, CFO, COO, GM, President, and other Senior Executives 195
What Goldmining Did for Michael Money 200
Chief Financial Officer 202
CEO 205
Vice President--Aviation Company 207
Chief Operating Officer 209
General Manager 210
CEO 211
CEO 213
Chief Executive/Operating Officer 215
Vice President Finance/Treasurer 216
Chief of Operations 217
Vice President or Director of Manufacturing 218
Chief of Manufacturing Operations 219
Shopping Center Manager 220
Vice President of Business Development 221
More Tips for Executives 222
Chapter 10 Resumes for the Electronic World: Internet, Email, Fax, and Scanning 225
Internet Resumes 226
Multimedia Product Manager 228
Job Search Tips for Using the Internet 230
Email an Extended Summary of Qualifications 232
Scanning 234
Resume with Keywords Section 236
Faxing 238
Chapter 11 Creating Your Resume 239
The One-Page Resume 239
The Strategic Advantage of Using a One-Page Resume 240
Select the Correct Format Style for You 242
Chronological 242
Combination 243
Functional 244
Let's Write! 245
Step 1245
Step 2245
Step 3246
Step 4246
Step 5248
Step 6248
Step 7249
Formatting and Layout Guidelines 250
References 251
What to Do about Bad References, No References, or Not Wanting Employers to Call Your Current Boss 252
Printing, Paper, and Envelopes That Send an Influential Message 255
Chapter 12 Helpful Resources 257
Skill Areas 258
Action Verbs 260
Transferable Skills 264
Chapter 13 The Path to Success 271
Risk 272
Dream Big 272
See Your Value 272
Act 273
Focus 273
Persevere 273
Commit 274
More Career Help Available 275
Index 277
About Robin Ryan, Author, National Speaker, and Career Coach 287
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