Winning Sales Letters From Prospect to Close [NOOK Book]

Overview

First impressions are critical.
Make yours count with a winning sales letter!

You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy makingpeople comfortable while offering ways to serve their needs.

But do you put as much time and effort into that other, equally important sales tool: the ...

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Winning Sales Letters From Prospect to Close

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Overview

First impressions are critical.
Make yours count with a winning sales letter!

You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy makingpeople comfortable while offering ways to serve their needs.

But do you put as much time and effort into that other, equally important sales tool: the writtenword? Communications, marketing, and media expert Ralph Allora shows how to crafteffective messages that reach out to new clients, keep you on their radar, and close the deal.

Winning Sales Letters—From Prospect to Close teaches you how to:

  • Strategize your messages for every stage of the selling process
  • Command attention and motivate your clients
  • Put your best self in every note
  • Create engaging approaches for letters, e-mails, and text messages
  • Avoid the mistakes that sabotage great communication

“A sleek, practical guide to writing winning sales communications. Whether you’re anovice trying to ‘earn’ the meeting or a savvy pro with writer’s block, this bookwill help you connect, engage, and build trust with your customers.”
David Forgione, VP, Multi-Media Sales, The Wall Street Journal

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Product Details

  • ISBN-13: 9780071629454
  • Publisher: McGraw-Hill Education
  • Publication date: 7/20/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 240
  • Sales rank: 760,366
  • File size: 2 MB

Meet the Author

Ralph Allora is the principal owner of Allora Communications, a consultancy specializing

in marketing communication strategy, promotions, and creative services for a wide range of

clients in the media and service industries.
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Table of Contents

1: The Essentials
2: Letter-Perfect Rules
3: Deal-Makers
4: The Art of E-mail
5: Sample Letters
6: The Cheat Sheet

Ralph Allora is the principal owner of Allora Communications, a consultancy specializing

in marketing communication strategy, promotions, and creative services for a wide range of

clients in the media and service industries.

Read More Show Less

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