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Winning the Cash Flow War: Your Ultimate Survival Guide to Making Money and Keeping It

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A proven path to success for anyone seeking financial freedom in today’s challenging world

Discussing everything from effective budgeting to breaking into the lucrative and fulfilling world of self-employment, nationally renowned cash flow expert Fred Rewey addresses the financial problems everyone faces and then offers a practical guide to turning the corner from paying everyone to getting paid instead. People can find themselves so bombarded by bills, from credit cards to ...

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A proven path to success for anyone seeking financial freedom in today’s challenging world

Discussing everything from effective budgeting to breaking into the lucrative and fulfilling world of self-employment, nationally renowned cash flow expert Fred Rewey addresses the financial problems everyone faces and then offers a practical guide to turning the corner from paying everyone to getting paid instead. People can find themselves so bombarded by bills, from credit cards to mortgages to college tuitions, that they find it impossible to focus on truly solving their money woes, once and for all. Winning the Cash Flow War provides readers with tools and knowledge they need to fight back. His unique step-by-step battle plan reveals how anyone can dramatically transform their attitude about finances, and shore up their monetary well-being, by learning to see money not so much as a goal but as a tool—a tool of self-empowerment that virtually anyone can master.

Fred Rewey is one of today’s most sought-after speakers on entrepreneurism and financial success. President of the American Cash Flow Association and publisher of the American Cash Flow Journal, Rewey is seen by millions each month on television, and has helped people at all financial levels take control of their lives and turn their cash flow into a net positive.

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Product Details

  • ISBN-13: 9780471711537
  • Publisher: Wiley
  • Publication date: 12/31/2004
  • Edition number: 1
  • Pages: 350
  • Product dimensions: 7.62 (w) x 9.38 (h) x 1.08 (d)

Meet the Author

FRED REWEY is one of today's most sought-after speakers on entrepreneurism and financial success. President of the American Cash Flow Association and publisher of the American Cash Flow Journal, Rewey is seen by millions each month on television, and has helped people at all financial levels take control of their lives and turn their cash flow into a net positive. Having personally fought his way out of the trenches, Fred has often been considered by his colleagues as a "serial entrepreneur." Successfully repeating the process again and again, his insights often lead to both profitable ventures and personally rewarding experiences. Fred dedicates his time to addressing the financial problems everyone faces and then offers practical solutions to turning the corner from paying everyone to getting paid instead.

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Read an Excerpt

Winning the Cash Flow War

By Fred Rewey

John Wiley & Sons

ISBN: 0-471-71153-5

Chapter One

Welcome to the Cash Flow Academy What Does Victory Mean to You?

I learned that the only way you are going to get anywhere in life is to work hard at it. Whether you're a musician, a writer, an athlete or a businessman, there is no getting around it. If you do, you'll win-if you don't, you won't. -Bruce Jenner, Olympic gold medalist

Some people seem like they're just lucky. There are always some young kids that seem wise above their years and you know they will not have a thing (financially) to worry about. I was not one of those people; but now I help educate and create them. One of my biggest reasons to write this book was to help people avoid the mistakes I made. I'm going to help you be one of the lucky ones.

I used to think that wealthy people had secrets I would never learn. I almost always accepted what life sometimes offered as opposed to running out and getting what I wanted. I am glad I didn't and I am glad that you, too, have decided to make a positive change. The fact is that the wealthy do have secrets, but anyone can learn them, and that's what I intend to show here. The winners of the Cash Flow War are not born, they are created.

We already know what can happen to the losers in the Cash Flow War. In the worst-case scenarios, the losers face bankruptcy, increased chances of ill health, social and marital problems, and even stress-related death. But what dothe winners get? What can the winners of the Cash Flow War expect?

Relief from financial stress is just the tip of the iceberg! This is a war for financial freedom that we're talking about!

Simply put, by winning the Cash Flow War, money will never be a determining factor in your day-to-day decision making again. Think about that for a minute. Imagine deciding your next vacation or gift not based on budget, but on what you really want to do or get. Obviously, if you're looking to buy a Rolls Royce or a Leer jet, money will play a role. They are attainable, but let's walk before we run.

Initially, if you apply the strategies learned in this book you'll never have to worry about finding the money to live a comfortable lifestyle again. In the end, I believe that is where most people want to be-simply not worrying about money.

When I was young I wanted items like a trip to Europe, a Harley-Davidson Motorcycle, a Porsche, lots of vacations, and even an air hockey table (don't ask). What do you want? Would a comfortable lifestyle, for you, be to own a nice house and provide for your family? Or do you want to own a home and a vacation home? How many cars do you want? How much money in the bank is "enough" money? Try and be honest with yourself when you answer these questions.

What you need to decide is what a "pleasant lifestyle" means to you. You need to figure out just what it would take, realistically, to achieve the feeling that you are financially secure. This level of security is different for everyone, and you need to figure out what it would take for you personally to be able to declare yourself a winner. After you have that set in your mind, you need to sit down and develop some clear goals and objectives.

Developing Goals and Objectives: Writing Your Battle Plan

I remember very clearly years ago, when well-meaning people would tell me "Fred, you need to visualize your goals if you're ever going to get ahead." One mentor of mine suggested that I write down what I wanted on a post-it note and put it on the mirror. Heck, I had so many dreams and goals I could have stuck them on my body and ran around the house looking like Big Bird! I used to think that setting goals was a waste of time. I was wrong. Goal setting and "To Do" lists are some of the biggest secrets to success.

There are two types of people that go to the store: those that have a list and know what they are going to get, and those that wander up and down the isles thinking "Do I need this?" and "Do I need that?" The aisle-wanderers end up taking five times as long, spend a lot more money, and still miss items they should have bought.

The best part about a list is that you know if you are on track. When you cross out items on your grocery list when you get to the end, you know you get to leave. And you can't tell me that when you cross out that last item there is not a brief moment of satisfaction. I know there is for me.

Here's your first lesson in the Winning the Cash Flow War boot camp: choosing and following a course toward short- and long-term financial goals. Without clear-cut financial goals and specific plans for meeting them, some people can just drift along, plugging away at their jobs, and more or less leaving the future to chance. Imagine trying to drive from San Francisco to New York without directions or a map-good luck! If you have a clear idea of where you want to go, it follows that you will be better able to gauge whether or not you're getting there, doesn't it? If you have a battle plan written out, then you'll be able to stay on track and win the Cash Flow War. Obviously, since you are not there now, something in your current battle plan (or lack thereof) has to change.

Five Stage Program for Setting Financial Goals

Stage 1: Get out a piece of paper and write down your financial goals. This was fun for me; it is like a "wish list." Don't leave anything out! Think about whether you're saving to send your kids to college, buy a new car, saving for a down payment on a house or a vacation home, paying off credit card debt, mortgages or loans, planning for retirement, buying new furniture, putting in a pool-you get the picture. List everything you can think of!

Stage 2: Now take those goals and break them down into four categories: short-term (less than one year), medium-term (one to three years), long-term (five years or more), and lifetime goals.

Stage 3: Educate yourself! This was one of the most important things I did to turn my life around; I wanted to learn everything I could to improve my financial outlook. You're well on your way with this book. You can also use this book as an introduction to everything. If you find a particular subject in here that intrigues you, continue to pursue it. But remember, in the Information Age the sources are vast. That is why you should first narrow the scope of what exactly you want to learn. Once you have successfully done that, you will be more easily prepared to take the steps necessary to learn what you need. Please be aware you don't want to get stuck in a cycle of continually searching for knowledge. There is an old saying that goes, "The more you know, the more you find you don't know." It would be impossible to know everything there is to know on any subject. It goes without saying, however, that the more you know, the better off you will be. But it is far better to know a lot about a specific subject than it is to know a little bit about a lot of subjects. Later, you will want to sign up for my e-letter at With this book and a little effort, you can learn enough to make educated decisions that will increase your net worth many times over. Then identify small, measurable steps you can take to achieve these goals, and put this action plan to work.

Stage 4: Make sure you can evaluate your progress by achieving little goals along the way towards your final objectives. Review your progress monthly, quarterly, or at any other interval you feel comfortable with. But make sure you check yourself against your goals at least semi-annually to determine if what you're doing is actually working.

Stage 5: Re-write your goals and objectives. The bottom line is, things change. You may find yourself ahead or behind on your goals-you may want or need to change them after you complete this book. If you're not making satisfactory progress on a particular goal, reevaluate your approach and make changes as necessary. If you've overshot a goal, maybe you had set your sites too low to begin with. If you took a realistic approach to Step 1, you might find that you are well ahead of where you wanted to be and you need to set the bar a little higher. If you were unrealistic, you might need to reset the bar a little lower. Be flexible.

Staying Motivated

Motivation: Sometimes I think that is what it all comes down to. I don't know how many times I heard the same message about finance until I finally took action and decided to change my life. I ordered countless programs and books (some good, some not), and still did nothing. Then, one day, I decided that I had had enough and that it was time to get moving-the idea of never trying to better my life was more annoying than the fear of actually doing it.

Once you've set your goals and objectives, one of the most difficult things to do is stay motivated. I can't emphasize this enough. We usually have no trouble getting excited about things initially, but once it actually begins becoming work-we find ourselves easily distracted. I am going to try and help you stay focused throughout this book. Although you may not see the changes right away, rest assured they are happening.

I have seen some of the most unlikely success stories come out of extraordinary circumstances. People that were battling education issues, geographical issues, and even physical or emotional issues have become formidable professionals in their chosen industry. Conversely, I have seen some of the most talented and educated people do nothing. If I were forced to pick what separates these people and I had to reduce it to one element, I would have to say it is motivation and commitment.

With proper motivation (commitment, drive, and a take-no-prisoners mentality), almost anything can be accomplished. I have seen it time and time again. It is interesting that most people really don't know what motivates them. What motivates you? You should be able to answer that question right away without significant thought. But realistically, lots of us really don't know what motivates us, or we think in terms of goals that are too extensive.

The first big motivator for people is the pursuit of happiness. Perhaps you want to buy a new car, take a vacation with the family (or without the family), pay off some credit cards, or simply save money for a future goal. The pursuit of the "reward" can be very motivating. The reward does not need to be big, just something you would enjoy as a symbol of your achievement.

The second is the avoidance of pain. It is the opposite of the pursuit of happiness. Perhaps you are motivated by your inability to get a new car or pay off that bill or go on vacation. It doesn't matter how you are motivated. Either method can be very effective. Matter of fact, people can choose opposite motivators for the same thing. You will often go back and forth depending on the issue at hand.

The best example is a trip to the gym. People do not go to a gym at 5:30 AM because the idea of lifting a bar with metal discs on the end is fun. They don't get to take it with them. When they finish, it just goes back on the rack where they started. People do not go during their lunch hour to walk up mock steps that go nowhere for entertainment. It's not sport and for the most part, it is not a game.

So why do people do it? It boils down to one of two reasons. The pursuit of pleasure: They like how they look, they like how they feel, they want to lose weight, they want to do better in some physical activity, etc. These elements can be strong motivating factors.

The people on the other side of the gym are working just as hard, but are motivated by other factors: the avoidance of pain. They are concerned how they would look if they didn't work out or if they gained weight or if they aren't in shape to play with their family. Either motivational factor works, but the people are there for entirely different reasons and accomplish the same outcome.

So look closely at what motivates you. Study yourself and move forward. Are you nervous about introducing yourself to a new business contact that you keep hearing about? What if he or she can help you close more deals than you ever have before? What if it is the best call you ever could make? How can you afford not to follow through on something that could lead to great potential?

In the end, if you're doing things right, you will lead a life free of financial stress. Because you will have the motivation to accomplish everything you set out to do-or at the very least make an attempt.

Find out what motivates you and move forward. I can guarantee that if you discover what motivates you, and you let that motivation drive you, nothing will stop you from accomplishing your goals.

Never Forget That You're Fighting for Financial Freedom!

According to the Administrative Office of the U.S. Courts, for the fiscal year ended June 30, 2003, the number of bankruptcy filings was 1,650,279-the largest number of cases ever filed in any 12-month period. And according to some industry analysts, over the next 30 years 38 percent of all American households will be administered through the U.S. Court system. Now, I think that projection may be a little high, but it does underscore my point. We're in a war here-and far too many of us aren't winning!

Although we'll be discussing bankruptcy (and more importantly how to avoid it) in Chapter 19, I'd like to show you some statistics here to illustrate just how close a lot of us may be to losing the Cash Flow War. Although there are numerous ways to measure our failing battle, bankruptcy can clearly be seen as a concrete example of a major defeat, so I'll use it to hammer home the seriousness of the situation. Here are some not-so-cheerful facts from our friends at the Administrative Office of the U.S. Courts:

It's No Longer a Private Affair

And if you do happen to lose your personal battle and fall into the bankruptcy trap, everyone will know it. As late as November 2003 all consumer bankruptcy information-including name, address, social security number, assets, liabilities and account numbers-continue to be available online for Chapter 13 Plans. In addition, court records also report the names and ages of children. This data is available to everyone as a public record. There is legislation currently pending to restrict access to some of your data, but as of 2004 this is the way it is.

Clearly, something is wrong with the battle plan these people falling into bankruptcy are following. And I think the first thing wrong is that these people don't realize they are in a war! In the end, all the government statistics and public embarrassment were not a concern of mine. Providing for my financial future and the financial future of my family was. I suspect it is the same for you. By virtue of you buying this book (and actually reading it), you're doing something about it. That is the first big step to take on the way to your eventual financial freedom.

Marching Orders for Chapter 1

  • Write down your Battle Plan (goals and objectives).
  • Sort your Battle Plan into a timeline.
  • Determine what motivates you.


Excerpted from Winning the Cash Flow War by Fred Rewey Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

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Table of Contents

Foreword xv
Robert G. Allen

Preface xix

How to Use This Book xxix

Part One: Evaluating Your Troops 1

Chapter 1: Welcome to the Cash Flow Academy 5

Developing Goals and Objectives: Writing Your Battle Plan 6

Five Stage Program for Setting Financial Goals 7

Staying Motivated 9

Never Forget That You’re Fighting for Financial Freedom! 11

It’s No Longer a Private Affair 12

Marching Orders for Chapter 1 12

Chapter 2: Planning Your Defense: Basic Training 13

Planning Your Defense: Basic Training 13

Record-Keeping Systems 14

Checklist for Good Records 17

What Sort of Records Can I Toss Out? 18

If You Really Want to Keep Some Detailed Records 19

What You Need in Your Home Cash Flow Command Center 20

Marching Orders for Planning Your Defense: Basic Training 21

Chapter 3: Financial Assessment Test 23

Checking Up on Your Financial Well-Being 23

Net Worth Test 24

Calculating Your Net Worth 27

Cash War Net Worth Worksheet 31

Are You “Okay” or Do You Want to Do Better? 35

Marching Orders for Financial Assessment Test 36

Chapter 4: Understanding the Importance of Budgeting 37

Budgeting Basics 39

The 10 Percent Savings Rule 48

Marching Orders for Understanding the Importance of Budgeting 51

Part Two: Understanding the Battlefield 53

Chapter 5: Understanding Credit 57

The Rules of Engagement 58

War Games: Credit Cards 63

Action Items for War Games: Credit Cards 64

The Best Way to Get Credit Card Debt Under Control: Pay Cash! 65

How to Improve Your Credit Rating 67

Credit Ratings and Scores: Then and Now 67

How Credit Scoring Works Today 68

Marching Orders for Understanding Credit 71

Chapter 6: Understanding Banking 73

How Do Banks Make Money? 74

Three of a Kind 74

What Do I Want or Need from a Bank? 76

Should I Be Doing My Banking Online? 79

Marching Orders for Understanding Banking 82

Chapter 7: Understanding Mortgages 83

Buying versus Renting a Home 84

Got Debt? 85

Lease Options 86

The Benefit of a Lease Option 87

Different Types of Mortgages 89

Which Mortgage Program Is Right for Me? 91

Marching Orders for Understanding Mortgages 92

Chapter 8: Understanding Personal Loans 93

Credit versus Loans 94

What Is a Personal Loan? 94

Why Would You Consider Applying for a Personal Loan? 95

The Difference between Lump Sums and Credit Lines 96

What to Look for in a Personal Loan 99

“Payday” and “Cash Advance” Loans Are Never a Good Option! 101

How Payday Loans Work 101

Marching Orders for Personal Loans 102

Chapter 9: Cars and Car Loans 103

Defensive Buying 103

How Much Car Do You Really Need? 104

What Type of Car Should I Be Looking At? 106

Should I Buy or Should I Lease? 109

A Few Reasons Not to Use the Car Dealer When Financing a Car Loan 109

How to Get the Best Deal on Your Car Payment 111

Marching Orders for Cars and Car Loans 114

Chapter 10: Understanding Insurance 115

Do I Really Need Life Insurance? 116

Different Kinds of Life Insurance 117

Do I Need Home Insurance? 120

Renter’s Insurance 122

How Much Car Insurance Do I Need? 123

Get All Available Discounts 124

Do I Need an Umbrella Policy? 125

How Umbrella Policies Work 125

Marching Orders for Understanding Insurance 126

Part Three: Mastering the Rules of War 127

Get Ready to Take the Next Step 130

Base Camp for Mastering the Rules of War 133

What’s This Going to Cost Me? 134

Okay, Soldiers, Mount Up! 135

Chapter 11: Accelerating Payments 137

Should You Accelerate Payments on Your Mortgage? 139

Credit Card War Games 142

Marching Orders for Accelerating Payments 145

Chapter 12: Calculator Clarity 147

Financial Calculator Boot Camp 148

Figuring the Balance on Your Mortgage 151

Credit Cards 154

Investing and Your Return 155

Marching Orders for Calculator Clarity 156

Chapter 13: Taking Control of Your Retirement Accounts 157

Retirement Accounts 159

How to Figure Out How Much Money You’ll Need for Retirement 172

Retirement Cash Flow Worksheet 174

Marching Orders for Taking Control of Your Retirement Accounts 181

Chapter 14: Preparing to Pay for College 183

Estimating College Costs 184

Different Strategies for Saving for College 186

529 Plans 187

Coverdell Education Savings Account 189

Prepaid Tuition Plans 190

Savings Plan Trusts 191

Marching Orders for Preparing to Pay for College 191

Chapter 15: Playing the Market: Stocks, Options, and Mutual Funds 193

Different Types of Investments in the Stock Market 196

Large-, Mid-, and Small-Cap Stocks 197

Options: Here’s Where It Gets Really Involved 204

How to Avoid Investment Risk 205

Marching Orders for Playing the Stock Market 207

Chapter 16: Bankruptcy and How to Avoid It 209

What Is Bankruptcy? 210

What’s the Difference between the Two Types of Bankruptcy? 210

What Normally Happens When You Go to Bankruptcy Court? 214

Some Debts are Simply Not Dischargeable 215

How to Avoid Declaring Bankruptcy 216

Marching Orders for Bankruptcy and How to Avoid It 218

Part Four: Building on Your Victory 219

Chapter 17: Exploring Self-Employment 225

Recognizing an Opportunity 227

What Sort of Business Are We Talking About? 229

The Differences Between the Sole Proprietorship and the LLC 232

Marching Orders for Exploring Self-Employment 233

Chapter 18: The Shortest Chapter in This Book 235

Chapter 19: Marketing Your Business 237

Marketing 101: The Big Three 239

Creating a Marketing Plan 239

Develop a Marketing Budget 247

Marketing on a Budget 248

Internet Marketing 249

Marching Orders for Marketing 101 250

Chapter 20: Understanding Franchises 251

Choosing the Right Franchise 254

Setting Up the Franchisor Interview 259

The Final Information-Gathering Step 263

Does It Still Seem like a Good Idea to You? 264

Marching Orders for Understanding Franchises 264

Chapter 21: Bad Business “Opportunities” to Avoid 265

How to Spot a Scam 267

You Can Call on the Feds 269

Exposing the Multilevel Marketing Myth 269

Why a Multilevel Marketing Plan Must Eventually Fail 271

They Can’t All Be Bad, Can They? 273

What Can Happen to You if You Join a Multilevel Marketing Plan? 273

One Last Line of Defense 274

Marching Orders for Bad Business “Opportunities” to Avoid 275

Chapter 22: Cashing In on Cash Flow 277

What Is the “Cash Flow Industry?” 277

Figuring Out Where You Might Fit into the Cash Flow Industry 280

Defining Your Marketing Niche 281

Narrowing Your Scope 282

Identifying Prospects 283

This Is Not for Everyone 284

Marching Orders for Cashing In on Cash Flow 284

Chapter 23: The Real Estate Industry 285

The Demand for Land 286

The Single-Family Home Is King 290

Big Apartment Buildings 293

Commercial and Industrial Properties 294

A Word about “No Money Down” Deals 295

Bottom Line 296

Marching Orders for Real Estate 297

Chapter 24: Taxes and Your Business 299

Tax Advantages of Owning a Home Business 300

Recent Legislation Changes That Can Really Help You Out 301

Putting Your Family to Work 302

Hiring a Tax Accountant 303

Marching Orders for Taxes and Your Business 306

Chapter 25: Declaring Victory in the Cash Flow War 307

The Wedding, the Ring, and Life’s Lessons 307

The Mindset for Cash Flow War Success 309

Congratulations—You’re a Medal of Honor Winner 311

Suggested Resources 313

Print 313

Online 314

Glossary 317

Calculator Worksheet 341

Index 343

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  • Anonymous

    Posted February 1, 2005

    This may really be the ultimate survival guide!

    What really caught me by surprise was how pleasurable it was to read what could have been a slow subject matter. Rewey has obviously been around the financial block a few times, and rather than be a bystander who researched the book, he's actually a guerilla warrior. I loved the icons and feeling that we were having a conversation one-on-one, and the book taught me alot in a wonderfully mirthful way.

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  • Anonymous

    Posted February 1, 2005

    Rewey Gives You The Blueprint.. Now Follow It

    Fred Rewey does an amazing job walking the reader through a step-by-step formula, transporting them from their current position towards where they want to be. Not only does he give direction, but he also educates along the way. Thus, giving reason to each action. Kudos to Mr. Rewey.

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  • Anonymous

    Posted February 1, 2005

    WOW!!! What great information

    What an incredible collection of information and direction. Mr Rewey displays a unique combination of isloating a problem and providing a suitable solution in a quick,easy to follow, perspective. I highly recommend this book to not only seasoned financial professionals but to individuals trying to crash the doors of the financial industry; as well as those individuals trying to better their current cash flow situation. Kudos,kudos, kudos!!!

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