Winning the Story Wars: Why Those Who Tell - and Live - the Best Stories Will Rule the Future

by Jonah Sachs Narrated by Jonah Sachs

Overview

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior-great stories.

With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You'll discover how:

· Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray
· Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual
· Memorable stories based on timeless themes build legions of eager evangelists
· Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world
· Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz

Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn't come just from telling great stories, but from learning to live them.

Editorial Reviews

DECEMBER 2012 - AudioFile

Sachs, one of the creative forces behind “The Story of Stuff” video, has a charming speaking style as he narrates his stimulating book on how storytelling influences people. His gentle voice makes him sound honest and reverential as he explains the power of myths and stories like those popularized by anthropologist Joseph Campbell. He says that people share stories to teach a worldview—a set of values that helps people make sense of their contexts and overcome challenges in their communities and the world as well as in their personal lives. Appealingly narrated by an author with a strong but humble voice, this audiobook will encourage listeners to do more with their lives than they thought they could. T.W. © AudioFile 2012, Portland, Maine

DECEMBER 2012 - AudioFile

Sachs, one of the creative forces behind “The Story of Stuff” video, has a charming speaking style as he narrates his stimulating book on how storytelling influences people. His gentle voice makes him sound honest and reverential as he explains the power of myths and stories like those popularized by anthropologist Joseph Campbell. He says that people share stories to teach a worldview—a set of values that helps people make sense of their contexts and overcome challenges in their communities and the world as well as in their personal lives. Appealingly narrated by an author with a strong but humble voice, this audiobook will encourage listeners to do more with their lives than they thought they could. T.W. © AudioFile 2012, Portland, Maine

Product Details

BN ID:	2940172321580
Publisher:	Brilliance Audio
Publication date:	07/10/2012
Edition description:	Unabridged

Videos