Winning the Zero Moment of Truth - ZMOT (Enhanced Version)

Winning the Zero Moment of Truth - ZMOT (Enhanced Version)

2.8 17
by Jim Lecinski
     
 

Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase.

At Google, we call this online decision-making moment the Zero Moment of

Overview

Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase.

At Google, we call this online decision-making moment the Zero Moment of Truth—or simply ZMOT.

Download “Winning the Zero Moment of Truth”, a free, powerful new video-enhanced eBook by Jim Lecinski, Managing Director of US Sales & Service and Chief ZMOT Evangelist at Google. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.

If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this video-enhanced eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win.

Product Details

ISBN-13:
9781614302254
Publisher:
Vook Inc.
Publication date:
06/24/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Sales rank:
679,901
File size:
159 MB
Note:
This product may take a few minutes to download.

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Winning the Zero Moment of Truth - ZMOT (Enhanced Version) 2.9 out of 5 based on 0 ratings. 17 reviews.
webinarmanager More than 1 year ago
My MOT (Moment Of Truth)to read: Like the design, layout and branding (..don't print this out - will eat your ink). Reading books, it's important for me to get invited the stylish way. As a marketer and webinar pro found a few gems inside. Google is also revealing what the marketing-journey will look like through Googles eyes! Learn and apply :) It's more strategic and foundational. You have to read the How-to between the lines. "People love to buy, but hate to be sold!" Win ZMOT with engaging webinars. Conversion rates are exceptional. People love it! webinar manager evergreenbusinesssystem[dot]com
Anonymous More than 1 year ago
GOOD READ, but unable to make it all the way through the book. NOOK kept crashing about halfway thru & it would take me back almost to starting point of the book, very frutrating, guess i will have to go to a computer to finish reading
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Chris Quirin More than 1 year ago
If I could download this book in a format compatible with my nook or laptop I would then write a review
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MJS98 More than 1 year ago
at all