- Shopping Bag ( 0 items )
Want a NOOK? Explore Now
Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase.
At Google, we call this online decision-making moment the Zero Moment of Truth—or simply ZMOT.
Download “Winning the Zero Moment of Truth”, a free, powerful new video-enhanced eBook by Jim Lecinski, Managing Director of US Sales & Service and Chief ZMOT Evangelist at Google. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.
If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this video-enhanced eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win.
Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase.
At Google, we call this online decision-making moment the Zero Moment of Truth-or simply ZMOT.
Download "Winning the Zero Moment of Truth", a free, powerful new video-enhanced eBook by Jim Lecinski, Managing Director of US Sales & Service and Chief ZMOT Evangelist at Google. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.
If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this video-enhanced eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win.
webinarmanager
Posted September 6, 2011
My MOT (Moment Of Truth)to read: Like the design, layout and branding (..don't print this out - will eat your ink). Reading books, it's important for me to get invited the stylish way.
As a marketer and webinar pro found a few gems inside. Google is also revealing what the marketing-journey will look like through Googles eyes! Learn and apply :) It's more strategic and foundational. You have to read the How-to between the lines.
"People love to buy, but hate to be sold!" Win ZMOT with engaging webinars. Conversion rates are exceptional. People love it!
webinar manager
evergreenbusinesssystem[dot]com
2 out of 2 people found this review helpful.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.MJS98
Posted December 2, 2011
at all
1 out of 3 people found this review helpful.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted November 6, 2011
GOOD READ, but unable to make it all the way through the book. NOOK kept crashing about halfway thru & it would take me back almost to starting point of the book, very frutrating, guess i will have to go to a computer to finish reading
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.8974857
Posted September 26, 2011
If I could download this book in a format compatible with my nook or laptop I would then write a review
0 out of 1 people found this review helpful.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted February 4, 2013
No text was provided for this review.
Anonymous
Posted March 21, 2012
No text was provided for this review.
Anonymous
Posted September 22, 2011
No text was provided for this review.
Anonymous
Posted May 22, 2012
No text was provided for this review.
Anonymous
Posted January 2, 2012
No text was provided for this review.
Anonymous
Posted February 15, 2012
No text was provided for this review.
Anonymous
Posted October 19, 2011
No text was provided for this review.
Anonymous
Posted August 18, 2012
No text was provided for this review.
Anonymous
Posted August 27, 2011
No text was provided for this review.
Anonymous
Posted May 13, 2013
No text was provided for this review.
Anonymous
Posted November 13, 2011
No text was provided for this review.
Overview
Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase.
At Google, we call this online decision-making moment the Zero Moment of Truth—or simply ZMOT.
Download “Winning the Zero Moment of Truth”, a free, powerful new ...