Winning the Zero Moment of Truth - ZMOT (Enhanced Version)

Winning the Zero Moment of Truth - ZMOT (Enhanced Version)

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by Jim Lecinski
     
 

Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase.

At Google, we call this online decision-making moment the Zero Moment of

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Overview

Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase.

At Google, we call this online decision-making moment the Zero Moment of Truth—or simply ZMOT.

Download “Winning the Zero Moment of Truth”, a free, powerful new video-enhanced eBook by Jim Lecinski, Managing Director of US Sales & Service and Chief ZMOT Evangelist at Google. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.

If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this video-enhanced eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win.

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Product Details

ISBN-13:
9781614302254
Publisher:
Vook Inc.
Publication date:
06/24/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Sales rank:
272,509
File size:
159 MB
Note:
This product may take a few minutes to download.

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