Winning the Zero Moment of Truth - ZMOT (Enhanced Version) [NOOK Book]

Overview

Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase.

At Google, we call this online decision-making moment the Zero Moment of Truth—or simply ZMOT.

Download “Winning the Zero Moment of Truth”, a free, powerful new ...

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Winning the Zero Moment of Truth - ZMOT (Enhanced Version)

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Overview

Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase.

At Google, we call this online decision-making moment the Zero Moment of Truth—or simply ZMOT.

Download “Winning the Zero Moment of Truth”, a free, powerful new video-enhanced eBook by Jim Lecinski, Managing Director of US Sales & Service and Chief ZMOT Evangelist at Google. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.

If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this video-enhanced eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win.

Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase.


At Google, we call this online decision-making moment the Zero Moment of Truth-or simply ZMOT.


Download "Winning the Zero Moment of Truth", a free, powerful new video-enhanced eBook by Jim Lecinski, Managing Director of US Sales & Service and Chief ZMOT Evangelist at Google. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.


If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this video-enhanced eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win.

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Product Details

  • ISBN-13: 9781614302254
  • Publisher: Vook Inc.
  • Publication date: 6/24/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition description: Enhanced
  • Sales rank: 53,728
  • File size: 152 MB
  • Note: This product may take a few minutes to download.

Customer Reviews

Average Rating 3
( 16 )
Rating Distribution

5 Star

(3)

4 Star

(2)

3 Star

(3)

2 Star

(5)

1 Star

(3)

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Sort by: Showing all of 16 Customer Reviews
  • Posted December 2, 2011

    Would not download

    at all

    2 out of 6 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted September 6, 2011

    "How do YOU make a buying decision?"

    My MOT (Moment Of Truth)to read: Like the design, layout and branding (..don't print this out - will eat your ink). Reading books, it's important for me to get invited the stylish way.

    As a marketer and webinar pro found a few gems inside. Google is also revealing what the marketing-journey will look like through Googles eyes! Learn and apply :) It's more strategic and foundational. You have to read the How-to between the lines.

    "People love to buy, but hate to be sold!" Win ZMOT with engaging webinars. Conversion rates are exceptional. People love it!

    webinar manager
    evergreenbusinesssystem[dot]com

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted November 6, 2011

    Crashed

    GOOD READ, but unable to make it all the way through the book. NOOK kept crashing about halfway thru & it would take me back almost to starting point of the book, very frutrating, guess i will have to go to a computer to finish reading

    1 out of 1 people found this review helpful.

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  • Posted September 26, 2011

    if I could download

    If I could download this book in a format compatible with my nook or laptop I would then write a review

    1 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
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