Winning Your Election the Wellstone Way: A Comprehensive Guide for Candidates and Campaign Workers

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"Winning Your Elections the Wellstone Way is based on the work of Wellstone Action, a leading-edge progressive training center that has instructed thousands of political activists, campaign managers, and volunteers - and more than two hundred of these participants have gone on to run for office and win. Jeff Blodgett and Bill Lofy analyze the crucial lessons learned from many successful (and several losing) campaigns and demystify what it takes to run for - and win - a political seat." This companion guide to Politics the Wellstone Way features the in-depth knowledge that campaigns need to take energy and engagement to the next level: getting elected. With detailed and informative examples from progressive campaigns throughout the United States, Winning Your Election the Wellstone Way is the key resource you need to devise a sophisticated, progressive, and successful strategy and, ultimately, improve people's lives.
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Editorial Reviews

From the Publisher
"Winning Your Election the Wellstone Way provides a refreshing look at how to run an election in a grassroots people-powered way—just as the great Senator Paul Wellstone did—and win." —U.S. Representative Tim Walz (MN-01)

"As a teacher, coach, and neighborhood activist, I didn’t spend my career planning to run for office—but I knew that I had the experience to lead my community in the Arizona Senate. Camp Wellstone gave me valuable skills that helped me run an organized, energizing campaign. Winning Your Election the Wellstone Way makes those skills available to progressive candidates and campaign managers throughout the country." —State Senator Paula Aboud, Tucson, Arizona

"Once I made the decision to run for office, I felt like I had pointed my skis down a steep mountain: it was thrilling and challenging, and everything went very fast. Wellstone Action’s expertise and training gave me and my campaign the critical skills and confidence we needed to win. Winning Your Election the Wellstone Way is a must for emerging leaders who have decided to step up for their community and run for office." —Angelique Espinoza, elected to city council in Boulder, Colorado

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Product Details

  • ISBN-13: 9780816653331
  • Publisher: University of Minnesota Press
  • Publication date: 7/1/2008
  • Series: Fesler-Lampert Minnesota Heritage Ser.
  • Edition description: New Edition
  • Pages: 304
  • Sales rank: 1,476,229
  • Product dimensions: 9.92 (w) x 6.90 (h) x 0.63 (d)

Table of Contents

1 Running to win : qualities of good candidates and managers 1

2 Writing a campaign plan and laying out a path to victory 21

3 Creating a message and delivering it to your audience 35

4 Identifying your base, swing voters, and opponents through voter targeting 61

5 How to build your base and use it for direct voter contact 75

6 Using direct mail to reinforce your message and target specific voters 117

7 Reaching voters through paid advertising 127

8 Working with reporters and communicating your message through earned media 137

9 Raising money and knowing how to spend it 165

10 Getting to know your candidate and understanding your opponent 197

11 Maximizing the candidate's time with smart scheduling 213

12 Getting the most out of technology 225

13 The campaign manager : what it takes to run a successful race 239

14 Turning out our voters : getting out the vote 251

15 You won : now what? 271

Acknowledgments 281

Index 283

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