Wired for Thought: How the Brain Is Shaping the Future of the Internet

Wired for Thought: How the Brain Is Shaping the Future of the Internet

by Jeffrey M. Stibel, Jeff Stibel
     
 

A Bold Theory on How the Internet Will Evolve—and What It Will Mean for Business

If you want to succeed on the Internet, forget trying to understand how the latest Web phenomenon works. Instead, you need to understand how the mind works. According to Jeffrey Stibel, the Internet is evolving into a brain—and the Web sites, communities, networks, and

Overview

A Bold Theory on How the Internet Will Evolve—and What It Will Mean for Business

If you want to succeed on the Internet, forget trying to understand how the latest Web phenomenon works. Instead, you need to understand how the mind works. According to Jeffrey Stibel, the Internet is evolving into a brain—and the Web sites, communities, networks, and companies that leverage this insight will own the future.

A brain scientist and serial entrepreneur, Stibel has made an impressive career translating his knowledge of neuroscience into successful Internet ventures. In Wired for Thought, he takes readers on an exhilarating journey into the world of “neuron hunters” who are using their knowledge of the Internet’s brainlike powers to create online businesses.

Viewing Web sites as the “neural networks” of the Internet, Stibel describes how ideas live, die, and spread like genetic material across the Web, quickly transforming the Internet from a mere repository of information to a “prediction machine” that can recognize patterns and intuit meaning. Through intriguing examples from Google, MySpace, The Search Agency, and others, Wired for Thought shows how this evolution is playing out—and offers practical advice and compelling predictions for innovators, including:

• How online networks grow, and how to manage each stage
• What looming dangers threaten social networking sites like Facebook and Twitter
• Why the Internet won’t grow forever—and what will happen when it hits the wall
• How advancements in artificial intelligence will impact businesses and consumers
• Why an “intelligent” Internet is closer than you think—and what it will be able to do

Science and business are converging to create the future of the Internet. This eye-opening and authoritative book will help you avoid the pitfalls and embrace the opportunities of this exciting new world.

Editorial Reviews

From the Publisher

“Stibel bridges the gap between business and the brain in his thinking, his numerous Internet innovations, and his writings. Wired for Thought helps us understand the Internet at a new, and more intelligent, level. This vision will influence our futures.”

—Dan Ariely, Alfred P. Sloan Professor of Economics, MIT Sloan School of Management, and author of Predictably Irrational

“Jeff Stibel’s approach to entrepreneurship in Wired for Thought is an inspiring example of how the best entrepreneurs learn from the world around them and apply what they know to their business. It provides a great example of a multidisciplinary approach to business, as well as practical lessons for any aspiring entrepreneur. This book should be part of any business or entrepreneurship education.”

—Alexa Klebanow, President, Brown University Entrepreneurship Program

“Jeff Stibel has always been two steps ahead of the world of Internet and business, and in Wired for Thought he shares his unique vision in a practical way. Any Internet business will benefit from the connections he makes between what we know about the brain today and what we need to understand about the Internet for tomorrow.”

—Rolla Huff, Chairman and CEO, Earthlink

“Jeff Stibel is one of the most successful entrepreneurs I know, with an uncanny ability to teach others how to grow their businesses. Wired for Thought reveals his secret to success: an entirely new perspective on the Internet, the brain, and business.”

—John Assaraf, entrepreneur; featured expert in The Secret, New York Times, and Wall Street Journal; and bestselling author of Having it All and The Answer

“Wired for Thought is a tremendously provoking, enjoyable, and useful book. The central comparison of the brain and the Internet yielded obviously applicable ways to think about my own businesses and their future—specifically, how to choose, optimize, and manage our business structures. I recommend that you read this book to explore your own possibilities in our increasingly complex global economy.”
Jerry Ostrov, Chairman and CEO, Bausch & Lomb

Product Details

ISBN-13:
9781422146644
Publisher:
Harvard Business Review Press
Publication date:
09/21/2009
Pages:
256
Sales rank:
1,346,564
Product dimensions:
6.40(w) x 9.40(h) x 0.80(d)

What People are saying about this

From the Publisher
“Stibel bridges the gap between business and the brain in his thinking, his numerous Internet innovations, and his writings. Wired for Thought helps us understand the Internet at a new, and more intelligent, level. This vision will influence our futures.”

—Dan Ariely, Alfred P. Sloan Professor of Economics, MIT Sloan School of Management, and author of Predictably Irrational

“Jeff Stibel’s approach to entrepreneurship in Wired for Thought is an inspiring example of how the best entrepreneurs learn from the world around them and apply what they know to their business. It provides a great example of a multidisciplinary approach to business, as well as practical lessons for any aspiring entrepreneur. This book should be part of any business or entrepreneurship education.”

—Alexa Klebanow, President, Brown University Entrepreneurship Program

“Jeff Stibel has always been two steps ahead of the world of Internet and business, and in Wired for Thought he shares his unique vision in a practical way. Any Internet business will benefit from the connections he makes between what we know about the brain today and what we need to understand about the Internet for tomorrow.”

—Rolla Huff, Chairman and CEO, Earthlink

“Jeff Stibel is one of the most successful entrepreneurs I know, with an uncanny ability to teach others how to grow their businesses. Wired for Thought reveals his secret to success: an entirely new perspective on the Internet, the brain, and business.”

—John Assaraf, entrepreneur; featured expert in The Secret, New York Times, and Wall Street Journal; and bestselling author of Having it All and The Answer

“Wired for Thought is a tremendously provoking, enjoyable, and useful book. The central comparison of the brain and the Internet yielded obviously applicable ways to think about my own businesses and their future—specifically, how to choose, optimize, and manage our business structures. I recommend that you read this book to explore your own possibilities in our increasingly complex global economy.”
Jerry Ostrov, Chairman and CEO, Bausch & Lomb

Meet the Author


Jeffrey M. Stibel is a brain scientist and entrepreneur who has helped build numerous public and private companies. He is currently President of Web.com, a public company which helps entrepreneurs launch and grow their businesses on the Web. Stibel was the recipient of a Brain and Behavior Fellowship while studying for his PhD at Brown. He serves on the boards of a number of private and public companies, as well as academic boards for Brown and Tufts University.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >