Wireless Horizon: Strategy and Competition in the Worldwide Mobile Marketplace

Overview

"Mobile communications and the wireless web are not just conveniences or curiosities — they are the harbingers of a fast-approaching sea change in the way information moves. Destined to be as fundamental to business and social interaction as the personal computer or even the telephone, these technologies and the companies that develop them have become the basis for an entirely redefined industry economy.

Wireless Horizon is the first book to chronicle the strategy and competition for leadership in the evolving ...

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Overview

"Mobile communications and the wireless web are not just conveniences or curiosities — they are the harbingers of a fast-approaching sea change in the way information moves. Destined to be as fundamental to business and social interaction as the personal computer or even the telephone, these technologies and the companies that develop them have become the basis for an entirely redefined industry economy.

Wireless Horizon is the first book to chronicle the strategy and competition for leadership in the evolving wireless economy. Featuring an in-depth look at the key drivers of the mobile internet, the author presents the histories, strategies, and technologies of industry giants like Ericsson, Nokia, Motorola, AT&T Wireless, Verizon, NTT DoCoMo, China Telecom, and others.

With a look into the future of wireless applications, mobile content, and m- commerce, this book offers not only a clear assessment of the communications industry but also excellent lessons in strategic thinking, financial approach, public policy, and business planning."

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Editorial Reviews

Choice
Anyone conducting research in telecommunications will find this work an invaluable reference tool. (May, 2003)
Emerald Journal
... a work valuable for its clear international and comparative tone - he [the author] describes a realistically global industry.
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Product Details

  • ISBN-13: 9780814407141
  • Publisher: AMACOM
  • Publication date: 7/1/2002
  • Edition number: 1
  • Pages: 400
  • Product dimensions: 6.10 (w) x 9.10 (h) x 1.80 (d)

Meet the Author

Dan Steinbock (New York, NY) is the author of The Nokia Revolution (AMACOM: 0-8144-0636-X) and an affiliate researcher at the Columbia Business School.

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Table of Contents

Part One: Global Leverage: Drivers of Mobile Business

1. Chasing the Global Frontier

2. Globalization of Standards

3. From National to Worldwide Markets

Part Two: The Geography: Eclipse of Monopolies, Rise of Worldwide Clusters

4.The Pre-Cellular Era: From Marconi to U.S. Leadership

5.The 1G Era: U.S. Erosion

6.The 2G Era: Nordic Pioneers

7.The 3G Era: Japan and Globalization

8.The Future: The China Card

Part Three: The Business: Toward Competition and Globalization9. Globalization of Organizational Capabilities

10. Motorola: The Crumbling of the Multinational

11. Ericsson: The Switching Giant

12. Nokia’s Global Focus

13. Qualcomm: Redefining the Rules

14. Enablers

15. Mobile Services

Part Four: Mobility and Future

16. Globalization of Innovation

17. Mobile Valuations

Glossary

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