Wireless Marketing

Overview

Everything you need to know about marketing wireless services and devices

Despite its remarkable success, the wireless communications industry has demonstrated little savvy in marketing its wares. Wireless Marketing sets out to change this situation. Written by industry insider and bestselling author Robert Steuernagel, this book offers a complete set of marketing techniques that can substantially influence your company's bottom line. Whether you are in marketing and sales or a ...

See more details below
Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (11) from $8.51   
  • New (5) from $8.51   
  • Used (6) from $20.00   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$8.51
Seller since 2005

Feedback rating:

(1611)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
New

Ships from: Fort Worth, TX

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$9.66
Seller since 2006

Feedback rating:

(125)

Condition: New
1999 Hard cover Deluxe edition printed on acid free archival paper! Illustrated. New. No dust jacket as issued. Shipping upgrade! Order processed within minutes of your ... purchase! In business since 1975! Sewn binding. High gloss washable cover over boards. 162 p. Contains: Illustrations. Audience: General/trade. Read more Show Less

Ships from: philadelphia, PA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$50.00
Seller since 2014

Feedback rating:

(147)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
$50.00
Seller since 2014

Feedback rating:

(147)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
$78.96
Seller since 2014

Feedback rating:

(265)

Condition: New
Brand New Item.

Ships from: Chatham, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

Everything you need to know about marketing wireless services and devices

Despite its remarkable success, the wireless communications industry has demonstrated little savvy in marketing its wares. Wireless Marketing sets out to change this situation. Written by industry insider and bestselling author Robert Steuernagel, this book offers a complete set of marketing techniques that can substantially influence your company's bottom line. Whether you are in marketing and sales or a service engineer, working for cellular carriers or other wireless phone services--you'll get practical, nontechnical, step-by-step advice tailored to this rapidly expanding market. Based on Steuernagel's 1992 book Cellular Marketing, this unique, up-to-date work helps you to:

  • Create a marketing plan and organize a marketing department
  • Sell wireless services and compete effectively in the era of PCS and ESMR
  • Deal with marketing-related issues such as pricing, sales, advertising, promotion, and product management
  • Use market definition, competitive analysis, performance measurement, and productivity to boost sales and competitiveness
  • Appreciate how the marketing strategy is closely linked to engineering, finance, and operations
Read More Show Less

Editorial Reviews

From the Publisher
"Steuernagel...devotes his second book to techniques for marketing the wireless industry..."--SciTech Book News March 2001
Booknews
Steuernagel, an independent consultant, devotes his second book to techniques for marketing the wireless industry, offering practical, nontechnical advice to marketing and sales managers and executives as well as managers at all levels and functions. Among the topics he covers: market and product definition, the marketing organization, strategic planning, pricing, sales channels, advertising, marketing measurement, and competitive behavior and analysis. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read More Show Less

Product Details

  • ISBN-13: 9780471316503
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 1/28/1999
  • Edition number: 1
  • Pages: 162
  • Product dimensions: 6.42 (w) x 9.57 (h) x 0.66 (d)

Meet the Author

ROBERT A. STEUERNAGEL is Vice President for The Strategis Group, Inc. A wireless industry veteran with over twenty years' experience, he has served as a senior level telecommunications executive for such companies as Authentix Network, Inc., Bell Atlantic International Wireless, Bell Atlantic Mobile, AirTouch, and AT&T's Advanced Mobile Phone Service. His bestselling book The Cellular Connection, now in a fourth edition, is also available from Wiley.
Read More Show Less

Table of Contents

Market and Product Definition.

The Marketing Organization.

The Strategic Plan and the Marketing Plan.

Pricing.

Sales Channels.

Advertising and Promotion.

Marketing Measurement.

Competitive Behavior and Analysis.

The Sales Process.

Cellular Sales Productivity.

The Limits to Growth.

Product Management and Development.

Customer Churn and Loyalty Programs.

A New Era.

Index.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)