Wireless,Inc.: Using Mobile Devices and Wireless Applications to Connect with Customers,Reduce Costs,and Maximize Profits

Wireless,Inc.: Using Mobile Devices and Wireless Applications to Connect with Customers,Reduce Costs,and Maximize Profits

by Craig Settles
     
 

Companies of every size and type can do business more efficiently by integrating wireless technology into their existing strategies. Using mobile technologies to create new communication channels can improve your relationships with existing customers, help you find new ones, provide better service and support, and improve your internal operations. Not to mention help…  See more details below

Overview

Companies of every size and type can do business more efficiently by integrating wireless technology into their existing strategies. Using mobile technologies to create new communication channels can improve your relationships with existing customers, help you find new ones, provide better service and support, and improve your internal operations. Not to mention help you save money across the board. But to make wireless technology work for your organization, you need to make intelligent choices, distinguish hype from fact, and establish a realistic plan. Wireless, Inc. tells you everything you need to know to make informed decisions about implementing wireless in your organization, showing you how to select and deploy the most appropriate hardware, software, and services. Whether you're looking to increase the value of your existing wireless initiatives, or trying to determine if wireless makes financial sense for your organization, this authoritative book gives you thorough information about practical, realistic solutions. Author Craig Settles combines his years of Internet and business strategy experience with plenty of clear examples to provide an invaluable tool for using time, people, and financial resources to execute well-planned and profitable wireless initiatives. Dispelling all the common misconceptions about wireless, the mobile Internet, and m-commerce, the book presents the strategic approach the author has used to help countless companies formulate successful wireless initiatives.

Far from just an idea book, Wireless, Inc. focuses on using wireless to reduce the costs and increase the efficiency of doing business with existing and prospective customers, business partners, employees, and all the other components of your company's universe. It illustrates the ways wireless can be put to use in areas such as branding campaigns, PR, research, and asset management. It even shows you how to wireless-enable physical assets such as vehicles, equipment, and inventory, so you can better track, manage, and protect them. From creating an actual business plan to calculating the ROI for your wireless initiatives, Wireless, Inc. will help you understand the fundamentals of successful implementation, using examples from almost 50 vendors and organizations who have benefited from the specific strategic and tactical components of the author's proven system. And it will show you how to integrate wireless effectively into your organization -- without wasting time, money, or resources.

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Editorial Reviews

Small Biz Technology.com
..an informative and exciting script of how wireless technology can be used to grow business.
Field Force Automation
no-nonsense approach for creating wireless strategies and tactics that reduce costs, increase revenues and improve business operating efficiency.
Booknews
Internet business consultant Settles describes ways of successfully integrating wireless technologies into daily business operations. His strategy focuses on using these technologies to reduce the costs and increase the efficiency of doing business with existing and prospective customers, business partners, and employees. Coverage extends to using wireless technologies to track, manage, and protect physical assets such as vehicles, equipment, and inventory. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780814407257
Publisher:
AMACOM Books
Publication date:
04/01/2002
Pages:
384
Product dimensions:
6.31(w) x 9.32(h) x 1.34(d)

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