Women and Mass Consumer Society in Postwar France

Women and Mass Consumer Society in Postwar France

by Rebecca J. Pulju
     
 

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ISBN-10: 1107001358

ISBN-13: 9781107001350

Pub. Date: 02/14/2011

Publisher: Cambridge University Press

Women and Mass Consumer Society in Postwar France examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France, integrating the history of economic modernization with that of women and the family. This role both celebrated the power of the woman consumer and created a gendered form of citizenship that did not

Overview

Women and Mass Consumer Society in Postwar France examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France, integrating the history of economic modernization with that of women and the family. This role both celebrated the power of the woman consumer and created a gendered form of citizenship that did not disrupt the sexual hierarchy of home, polity, and marketplace. Redefining needs and renegotiating concepts of taste, value, and thrift, women and their families drove mass consumer society through their demands and purchases at the same time that their very need to consume came to define them.

Product Details

ISBN-13:
9781107001350
Publisher:
Cambridge University Press
Publication date:
02/14/2011
Pages:
274
Product dimensions:
6.20(w) x 9.00(h) x 1.20(d)

Table of Contents

Introduction
1. Consumers for the nation:
women, politics, and citizenship
2. The productivity drive in the home and gaining comfort on credit
3. For better and for worse:
marriage and family in the consumer society
4. 'Can a man with a refrigerator make a revolution?':
redefining class in the postwar years
5. The salon des arts ménagers:
learning to consume in postwar France
Epilogue.

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