Laura Levine Frader, Northeastern University
"Like all the best works of cultural history, Women and Mass Consumer Society in Postwar France has implications for economic, political, and social history. It will be of interest to anyone who is interested in postwar France and, more generally, for anyone interested in consumerism and the European economy in the aftermath of the Second World War."
Richard Vinen, King’s College London
"This book transforms our understanding of France’s economic recovery following World War II. Pulju persuasively argues that women and domestic consumption were key to the development of mass consumer society - a totally different orientation for economic growth that both the government of the Fourth Republic and women themselves espoused."
Whitney Walton, Purdue University
"… with its clear and engaging prose, Women and Mass Consumer Society in Postwar France eloquently establishes and demonstrates the productive potential of Pulju’s concept of the "citizen consumer"."
Ruth Cruickshank, Royal Holloway, University of London
"… builds upon and nuances what we have learned from this literature by exploring France between 1944 and 1968, when a variety of circumstances conspired to place the female consumer citizen at the center of a state-sponsored economic modernization program."
Sheryl Kroen, The Journal of Modern History
"The book is engagingly written and will appeal to a wide range of readers, including, but not limited to students and scholars of post-war France. The epilogue, which situates the study in the context of current debates on the crisis and debt and consumer credit, opens a comparative discussion of class and class identities in contemporary France and the US, and broadens the book's import and appeal."
Gill Allwood, European History Quarterly