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Women in Mass Communication / Edition 2

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Overview

The Third Edition of Women in Mass Communication provides a new generation of students with an insightful examination of women in the journalism and mass communication professions. In this seminal volume, editors Pamela Creedon and Judith Cramer offer ideas and directions for improving the status of women—and men— working in the field.
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Product Details

  • ISBN-13: 9780803953871
  • Publisher: SAGE Publications
  • Publication date: 10/7/1993
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 404
  • Product dimensions: 6.10 (w) x 9.00 (h) x 1.06 (d)

Meet the Author

Pam Creedon, director of the School of Journalism and Mass Communication at The University of Iowa, previously directed the J-MC program at Kent State University for seven years and was a faculty member at The Ohio State University for 10 years. An accredited business communicator (ABC), she spent 15 years as an editor and public relations practitioner before entering academe. Currently president of the Association of Schools of Journalism and Mass Communication with 190 member colleges and universities in the U.S., Canada and eight countries, she is a member of the Hearst Foundation Journalism Awards Advisory Board. She serves on the editorial boards of Public Relations Review and the Journal of Public Relations Research. She has edited two books published by Sage: Women in Mass Communication and Women, Media and Sport, and co-edited Seeking Equity for Women in Journalism and Mass Communication by Erlbaum. She is a member of International Advisory Board of the College of Communication and Media Sciences at Zayed University in the United Arab Emirates. She earned her M.A. in journalism from the University of Oregon and her B.A. from Mount Union College.

Judith Cramer is an associate professor of Mass Communications, Journalism, TV & Film Studies at St. John’s University. She previously taught at Buffalo State College-SUNY and Long Island University. She spent 15 years as a news and sports reporter, news director, talk show host and producer, and station manager in commercial and public radio in New England, Ohio, and New York. She has written several articles and authored chapters in Women in Mass Communication and Women Media and Sport published by Sage, and Seeking Equity for Women in Journalism and Mass Communication by Erlbaum. She was a fellow in the Journalism and Mass Communication Leadership Institute for Diversity program, is a past member of the executive committee of the Association for Education in Journalism and Mass Communication (AEJMC), and currently serves on the editorial board of the Professional Studies Review, an interdisciplinary journal exclusively devoted to the needs and interests of those working in career-oriented fields. She earned her Ph.D. in mass communication and cultural studies from The Union Institute and University in Ohio; her M.A. in applied communication from the University of Hartford in Connecticut; and her B.S. in sports information/journalism from Keene State College in New Hampshire.

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Table of Contents

1 Introduction : we've come a long way, maybe ... 3
2 Sexed and gendered bodies in journalism textbooks 9
3 How to stir up a hornets' nest : studying the implications of women journalism majors 23
4 Women in newspaper journalism since the 1990s 35
5 Women's salary and status in the magazine industry 47
6 Radio : the more things change ... the more they stay the same 59
7 Women and minorities in commercial and public television news, 1994-2004 73
8 Women in public relations : success linked to organizational and societal cultures 85
9 Advertising women : images, audiences, and advertisers 97
10 The power to improve lives : women in health communication 109
11 Scholastic media : women in quantity and quality ... but is that enough? 121
12 Increased legitimacy, fewer women? : analyzing editorial leadership and gender in online journalism 133
13 Women journalists in Toyland and in the locker room : it's all about the money 147
14 Three steps forward and two steps back? : women journalists in the western world between progress, standstill, and retreat 161
15 Bewitched, bedeviled, and left behind : women and mass communication in a world of faith 177
16 The global context of women in communication 191
17 On the margins : examining the intersection of women and the law of mass communication 209
18 Situating "the other" : women, racial, and sexual minorities in the media 221
19 Myths of race and beauty in teen magazines : a semiotic analysis 233
20 The social construction of leadership and its implications for women in mass communication 247
21 Got theory? 257
22 Our conclusion : gender values remain, inequity resurges, and globalization brings new challenges 275
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