Women in Mass Communication / Edition 3

Hardcover (Print)
Buy New
Buy New from BN.com
Used and New from Other Sellers
Used and New from Other Sellers
from $34.08
Usually ships in 1-2 business days
(Save 69%)
Other sellers (Hardcover)
  • All (7) from $34.08   
  • New (3) from $88.40   
  • Used (4) from $34.08   


The Third Edition of Women in Mass Communication provides a new generation of students with an insightful examination of women in the journalism and mass communication professions. In this seminal volume, editors Pamela Creedon and Judith Cramer offer ideas and directions for improving the status of women—and men— working in the field.

Read More Show Less

Product Details

  • ISBN-13: 9781412936941
  • Publisher: SAGE Publications
  • Publication date: 6/28/2006
  • Edition description: Third Edition
  • Edition number: 3
  • Pages: 360
  • Product dimensions: 6.20 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

Pam Creedon, director of the School of Journalism and Mass Communication at The University of Iowa, previously directed the J-MC program at Kent State University for seven years and was a faculty member at The Ohio State University for 10 years. An accredited business communicator (ABC), she spent 15 years as an editor and public relations practitioner before entering academe. Currently president of the Association of Schools of Journalism and Mass Communication with 190 member colleges and universities in the U.S., Canada and eight countries, she is a member of the Hearst Foundation Journalism Awards Advisory Board. She serves on the editorial boards of Public Relations Review and the Journal of Public Relations Research. She has edited two books published by Sage: Women in Mass Communication and Women, Media and Sport, and co-edited Seeking Equity for Women in Journalism and Mass Communication by Erlbaum. She is a member of International Advisory Board of the College of Communication and Media Sciences at Zayed University in the United Arab Emirates. She earned her M.A. in journalism from the University of Oregon and her B.A. from Mount Union College.

Judith Cramer is an associate professor of Mass Communications, Journalism, TV & Film Studies at St. John’s University. She previously taught at Buffalo State College-SUNY and Long Island University. She spent 15 years as a news and sports reporter, news director, talk show host and producer, and station manager in commercial and public radio in New England, Ohio, and New York. She has written several articles and authored chapters in Women in Mass Communication and Women Media and Sport published by Sage, and Seeking Equity for Women in Journalism and Mass Communication by Erlbaum. She was a fellow in the Journalism and Mass Communication Leadership Institute for Diversity program, is a past member of the executive committee of the Association for Education in Journalism and Mass Communication (AEJMC), and currently serves on the editorial board of the Professional Studies Review, an interdisciplinary journal exclusively devoted to the needs and interests of those working in career-oriented fields. She earned her Ph.D. in mass communication and cultural studies from The Union Institute and University in Ohio; her M.A. in applied communication from the University of Hartford in Connecticut; and her B.S. in sports information/journalism from Keene State College in New Hampshire.

Read More Show Less

Table of Contents

Part I: Two Decades of Progress?
Chapter 1: Introduction: We've Come a Long Way, Maybe... - Judith Cramer and Pam Creedon
Chapter 2: Sexed and Gendered Bodies in Journalism Textbooks - Linda Steiner
Chapter 3: How to Stir Up a Hornet's Nest: Studying the Implications of Women Journalism Majors - Maurine H. Beasley
Part II: Update on the Professions
Chapter 4: Women in Newspaper Journalism (Since the 1990s) - June O. Nicholson
Chapter 5: Women's Salary and Status in the Magazine Industry - Sammye Johnson
Chapter 6: Radio: The More Things Change...The More They Stay the Same - Judith Cramer
Chapter 7: Women and Minorities in Commercial and Public Television News, 1994-2004 - Jannette L. Dates
Chapter 8: Women in Public Relations: Success Linked to Organizational and Societal Cultures - Elizabeth L. Toth and Carolyn Garett Cline
Chapter 9: Advertising Women: Images, Audiences, and Advertisers - Nancy Mitchell
Chapter 10: The Power to Improve Lives: Women in Health Communication - Julie L. Andsager
Chapter 11: Scholastic Media: Women in Quantity and Quality...But Is That Enough? - Candace Perkins Bowen
Chapter12: Increased Legitimacy, Fewer Women? Analyzing Editorial Leadership and Gender in Online Journalism - Shayla Thiel Stern
Chapter 13: Women Journalists in Toyland and in the Locker Room: It's All About the Money - Pam Creedon and Roseanna M. Smith
Part III: International Perspectives
Chapter 14: Three Steps Forward and Two Steps Back? Women Journalists in the Western World Between Progress, Standstill, and Retreat - Romy Frohlich
Chapter 15: Bewitched, Bedeviled, and Left Behind: Women in Mass Communication in a World of Faith - Debra L. Mason
Chapter 16: The Global Context of Women in Communication - H. Leslie Steeves
Part IV: Building a Foundation for Further Study
Chapter 17: On the Margins: Examining the Intersection of Women and the Law of Mass Communication - Diane L. Borden and Maria B. Marron
Chapter 18: Situating "the Other ": Women, Racial, and Sexual Minorities in the Media - Carolyn M. Byerly
Chapter 19: Myths of Race and Beauty in Teen Magazines: A Semiotic Analysis - Meenakshi Gigi Durham
Chapter 20: The Social Construction of Leadership and Its Implications for Women in Mass Communication - Linda Aldoory
Chapter 21: Got Theory? - Laura A. Wackwitz and Lana F. Rakow
Part V: Where Do We Go From Here?
Chapter 22: Our Conclusion: Gender Values Remain, Inequity Resurges, and Globalization Brings New Challenges - Pam Creedon and Judith Cramer

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)