Women in Media Careers: Success Despite the Odds

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Women in Media Careers takes an in-depth look at women's careers in mass media by outlining job descriptions and providing insider tips on how to begin a career. By investigating positions held by women in top media-owning conglomerates, authors Lee Bollinger and Carole O'Neill assert that while women in the media still struggle against the impenetrable glass ceiling, vibrant changes in the industry have left that ceiling more permeable than ever. Women are inching their way into the executive positions at top media conglomerates making them major power players in the industry. After comparing employment data from the Bureau of Labor Statistics, the Equal Employment Opportunity Commission, and the top Fortune 500 media companies, Bollinger and O'Neill emphasize that despite the great odds set against women, they are succeeding in blazing a career path in mass media. Also discussed are the extraordinary women of the media industry who have gone beyond all boundaries and have succeeded in multiple genres of media or entertainment. Informative and inspiring, Bollinger and O'Neill's encouraging book offers women a reliable resource on the career opportunities in the mass media industry and how they can succeed in securing a position at the top.

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Editorial Reviews

Erica Potter
This behind-the-scenes look at women working in the media imparts the kind of knowledge I wish I had before starting my career. It's a valuable resource that should be read by anyone thinking of a career in the media.
Mary Eddy
This book provides the context for women to transcend glass ceilings throughout the communications industry, and offers superb organizational insight to help women succeed in other industries. This book is filled with sound advice for transforming obstacles into opportunities.
September 12 2008 Coastal Carolina University News
Informative and inspiring, Bollinger and O'neill's encouraging book offers women a reliable resource on the career opportunities in the mass media industry and how they cas succeed in securing a position.
Lynn Zoch
The authors have done a fine job in setting out the pros and cons of media careers for women in a very accessible way. The writing is friendly, but the research is thorough, with sources cited throughout. The "Spotlight" sidebars from women professionals in the field and the "Diva" concept are fresh and interesting. Depending on your need, the book will work as a textbook for a course on Gender and the Media, or as a supplemental work for and Introduction to Mass Media.
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Product Details

  • ISBN-13: 9780761841333
  • Publisher: University Press of America
  • Publication date: 8/22/2008
  • Edition description: New Edition
  • Pages: 196
  • Sales rank: 1,283,724
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

Lee Bollinger is Associate Professor in the Department of Communication at Coastal Carolina University. Carole O'Neill is an Emmy award winning producer/director who aired news, talk shows, documentaries, and live specials on CBS, NBC, and WB affiliates in Boston. She is currently Visiting Professor at Coastal Carolina University and has previously been Professor in the School of the Arts at Emerson College.

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Table of Contents

Chapter 1: Women's Careers in Media Chapter 2: The Glass Ceiling, as Metaphor Chapter 3: Nothing Like a Good Book Chapter 4: The "Muse" in the News: Women and Newspapers Chapter 5: That Magazine, There on the Table Chapter 6: The Back Lot of Movies Chapter 7: Turning the Radio Down a Little Chapter 8: Mirroring the Image of TV Chapter 9: The Fast Pace of Cyberspace: The Internet Chapter 10: Media Divas and Beyond Chapter 11: What's Up With the Techno Future?

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