Women, Media and Sport: Challenging Gender Values / Edition 1

by Pamela J. Creedon

Overview

This book - the first to link feminism, sport and media theory - provides a broad cultural studies orientation. In addition to a theoretical analysis, it provides a practical look at models of sport, media effects and the construction of the sportswoman and women's sports.

Divided into three parts, the book: provides an overview of the three areas; focuses on the print and broadcast media portrayal of women's sport, examining such issues as the relationship of sports promotion to media representations of women's sports and the ways in which sports reporting is taught to future journalists; and seeks to develop a new model for the future.

Product Details

ISBN-13:	9780803952348
Publisher:	SAGE Publications
Publication date:	02/14/1994
Edition description:	New Edition
Pages:	368
Product dimensions:	6.00(w) x 8.90(h) x 1.00(d)

About the Author

Pam Creedon, director of the School of Journalism and Mass Communication at The University of Iowa, previously directed the J-MC program at Kent State University for seven years and was a faculty member at The Ohio State University for 10 years. An accredited business communicator (ABC), she spent 15 years as an editor and public relations practitioner before entering academe. Currently president of the Association of Schools of Journalism and Mass Communication with 190 member colleges and universities in the U.S., Canada and eight countries, she is a member of the Hearst Foundation Journalism Awards Advisory Board. She serves on the editorial boards of Public Relations Review and the Journal of Public Relations Research. She has edited two books published by Sage: Women in Mass Communication and Women, Media and Sport, and co-edited Seeking Equity for Women in Journalism and Mass Communication by Erlbaum. She is a member of International Advisory Board of the College of Communication and Media Sciences at Zayed University in the United Arab Emirates. She earned her M.A. in journalism from the University of Oregon and her B.A. from Mount Union College.

Table of Contents

PART ONE: OVERVIEW AND DEFINITIONS
Women, Media and Sport - Pamela J Creedon
Creating and Reflecting Gender Values
The Media's Role in Accomodating and Resisting Stereotyped Images of Women in Sport - Mary Jo Kane and Susan L Greendorfer
Sportswomen in Black and White - Linda D Williams
Sports History from an Afro-American Perspective
Women in Toyland - Pamela J Creedon
A Look at Women in American Newspaper Sports Journalism
From Whalebone to Spandex - Pamela J Creedon
Women and Sports Journalism in American Magazines, Photography and Broadcasting
Conversations with Contemporary Women Sports Journalists - Judith A Cramer
Pandering or Empowering? Economics and Promotion of Women's Sports - Pamela J Creedon, Judith A Cramer and Elizabeth A Granitz
PART TWO: CULTURAL CONTEXTS AND GENDER VALUES
Double Fault - Susan Birrell and Cheryl L Cole
Renée Richards and the Construction and Naturalization of Difference
Baseball and the Social Construction of Gender - Karlene Ferrante
Global Games, Entertainment and Leisure - Anne Cooper-Chen
Women as TV Spectators
PART THREE: DEVELOPING A NEW SPORTS MODEL
From the Feminine Mystique to the Female Physique - Pamela J Creedon
Uncovering the Archetype of Artemis in Sport
Gazing at Artemis - Molly Merryman
The Active Female Archetype in Popular Film
Reawakening to the Co-Essence Model of Sport - Pamela S Highlen
Stanford's Tara Van Der Veer Leads the Way

Editorial Reviews

Links women, sports, and the mass media with feminist perspectives from history, psychology, women's studies, sociology, kinesiology, and mass communication. The volume is divided into three parts: overview and definitions (7 chapters); cultural contexts and gender values (3 chapters); and developing a new sports model (3 chapters). Annotation c. Book News, Inc., Portland, OR (booknews.com)

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