Wooing & Winning Business: The Foolproof Formula for Making Persuasive Business Presentations / Edition 1

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Whether you have a crippling fear of speaking before a group or are a passable speaker who wants to be more persuasive, Wooing & Winning Business makes the process easier. If you want to land the contract, win board approval, or ace the interview, Wooing & Winning Business coaches you in presentation techniques guaranteed to help you convey a sense of self-assurance, and present your case persuasively. Learn the five steps to look and sound like a born leader even when you don't feel like one, organize your thoughts for maximum clarity and impact whether you speak for 30 seconds or 30 minutes using the foolproof Speechworks Formula, and zero in on the most compelling evidence and anecdotes to hook even the toughest audiences.

Writtenby the experts at Speechworks, this book arms the huge and guidance-hu ntry market of salespeople, business presenters, and entrepreneurs with a fool-proof formula for making the perfect pitch every time, whether they're taking to one person or an audience of thousands.

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What People Are Saying

Terry O'Keefe
Asher and Chambers promise to deliver 'simple techniques that will give you the confidence to sound like you mean it, the courage to speak with passion.' You can take them at their word; "Wooing & Winning Business" is loaded with the right speaking stuff.
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Product Details

  • ISBN-13: 9780471253709
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 8/25/1998
  • Edition description: REPRINT
  • Edition number: 1
  • Pages: 240
  • Sales rank: 1,394,452
  • Product dimensions: 9.00 (w) x 6.00 (h) x 0.55 (d)

Meet the Author

SPRING ASHER and WICKE CHAMBERS are principals in Chambers & Asher Speechworks, an internationally known firm specializing in speech and media training. Their column, "Getting Ahead," appeared for four years in the business section of the Atlanta Journal/Constitution. As TV producers, they won six Emmy Awards and the Best of Gannett Award for news programming. Speechworks clients include Alston & Bird, Equitable Real Estate, Holiday Inn Worldwide, Kurt Salmon Associates, Georgia-Pacific Corporation, National Association of Securities Dealers, Deloitte & Touche LLP, MCI, Transamerica Reinsurance, and Turner Broadcasting Systems, Inc.
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Table of Contents

Introduction: Wooing & Winning Business 1
Pt. 1 Wooing the Client 11
1 The Quick Fix Presentation Helper 13
2 What Turns Them On 23
3 The Formula: Getting to Yes! Yes! Yes! 29
4 Good Visuals, Like Cologne, Linger Longer with the Listener 49
5 Inquiring Minds Want to Know: Handling Questions and Answers 65
Pt. 2 All the Right Moves 75
6 Never Let 'Em See You Sweat 81
7 Confidence Is Sexy: Presence 89
8 Let's Face It: Eye Contact and Face Energy 97
9 Reach out and Touch Someone: Body Language 105
10 It's Not What You Say, but the Way That You Say It 111
11 The Pause That Impresses 121
12 Dump the Distractions 129
13 It Was One of Those Electric Moments: Microphones 135
14 We're Going to Do It Again Until We Get It Right 141
Pt. 3 Winning 149
15 Red-Hot Competition: Team Presentations 153
16 Seminars That Sizzle and Sell 165
17 The Secret to Getting Involved 175
18 We Have to Stop Meeting Like This: Meetings 187
19 This Could Be the Beginning of a Long-Term Relationship: Job Interviews 195
20 You Want Me to Do What? Impromptu Speaking 203
App. A How to Cure a Common Case of Cold Feet 209
App. B Using the Formula: Seminar Presentation 213
App. C Using the Formula: Introducing the Speaker 217
Index 221
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