In world of marketing, everything is about managing perceptions. Interrupting how people think and feel about a product, service, or company and then after this interruption, positioning your solution. That is the core of perception management marketing. This book is a user's guide to help you better understand these principles and how you can modify perceptions and behaviors.
In world of marketing, everything is about managing perceptions. Interrupting how people think and feel about a product, service, or company and then after this interruption, positioning your solution. That is the core of perception management marketing. This book is a user's guide to help you better understand these principles and how you can modify perceptions and behaviors.
Woosh Things Up A Bit: The Principles of Perception Management
102
Woosh Things Up A Bit: The Principles of Perception Management
102
Product Details
| ISBN-13: | 9798227952851 |
|---|---|
| Publisher: | David Rosenberg |
| Publication date: | 08/24/2024 |
| Pages: | 102 |
| Product dimensions: | 6.00(w) x 9.00(h) x 0.24(d) |