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Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play

Overview

Gain a competitive edge— get the most from today’s technology!

Technology changes so fast that it’s easy to be intimidated by it. Our personal choices and business decisions are increasingly driven by digital “word of mouse”— and it’s essential to our success and satisfaction to take control of the gadgets, apps, and trends that are shaping our world.

Bestselling author and trend watcher Marc Ostrofsky is here to help. In this groundbreaking ...

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Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play

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Overview

Gain a competitive edge— get the most from today’s technology!

Technology changes so fast that it’s easy to be intimidated by it. Our personal choices and business decisions are increasingly driven by digital “word of mouse”— and it’s essential to our success and satisfaction to take control of the gadgets, apps, and trends that are shaping our world.

Bestselling author and trend watcher Marc Ostrofsky is here to help. In this groundbreaking new book, Ostrofsky reveals the ways that new technologies implant themselves in our daily lives and how we can easily take advantage of them to live, learn, buy, sell, work, play, communicate, and socialize better.

Covering diverse topics from how the Internet affects our health to how we can become bargain-hunting pros, Ostrofsky’s book could come at no better time. The Internet’s presence is only growing, and new technologies are sprouting up every day. We must learn how to cultivate these new tools so that we can remain competitive and live happier, healthier lives.

Word of Mouse gives you the tools you need to conquer information overload—and puts you in the driver’s seat of the world’s most potent technologies.

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Editorial Reviews

Publishers Weekly
In his latest book, serial entrepreneur Ostrofsky (Get Rich Click!), a domain-name investor best known for selling the name Business.com for .5 million, offers a trove of advice to consumers and marketers who want to better understand how to leverage technology. Equally relevant for the tech-savvy individual who wants cutting-edge insights or the beginner who just wants to turn on his or her first mobile device, Ostrofsky’s guide demystifies and simplifies all things tech, covering topics ranging from “recommerce” (reselling goods online) and smartphone apps to smart whiteboards for e-learning. At first glance, the sheer volume of advice can seem too much to tackle, but the book’s straightforward structure makes navigating this potentially intimidating topic easy. Ostrofsky breaks up the text with eye-catching graphics, cartoons, catchy pull-quotes, and includes sections called “Marc my words,” as well as liberally using case studies from companies that benefitted from using new technology. For any overwhelmed, overloaded, or intimated consumers or marketers, this book is a helpful, entertaining, and motivating resource. (Sept.)
Library Journal
The Internet has changed the way people do most everything—from getting a job (and keeping it) and staying in touch with friends to entertaining kids, shopping, and even attending school. New York Times best-selling author and successful serial entrepreneur Ostrofsky (Get Rich Click!) has written previously about the business side of the web; in this current effort, he touches on a wide variety of tech "trends," including crowdsourcing, data analytics, augmented reality, mobile shopping apps, and growing up digital, and gives pointers on how to put them to use. This results in a busy book full of lists, tips, brief case studies, tables and charts, QR codes, and a few cartoons. Studded with personal anecdotes and written in a breezy, conversational style, this book is a grab bag of information. Some may be new and useful, depending on the knowledge of the reader. VERDICT A sort of digital toolbox, aimed (at times confusingly) at parents, consumers, employees, and entrepreneurs. Recommended for public libraries. [See Prepub Alert, 8/15/12.]—Susan Hurst, Miami Univ. Libs., Oxford, OH
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Product Details

  • ISBN-13: 9781451668407
  • Publisher: Simon & Schuster
  • Publication date: 9/10/2013
  • Pages: 256
  • Sales rank: 788,904
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Marc Ostrofsky is a domain name investor best known for his record-breaking sale of the name Business.com for $7.5 million. His venture capital firm has created a number of successful telecommunication, publishing, and Internet-based companies, and he is the co-founder of hundreds of web properties. His best-known enterprise is Internet REIT, which acquires, develops, and sells Internet traffic. Ostrofsky is a graduate of the University of Texas.

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