Word of Mouth Marketing: How Smart Companies Get People Talking

Word of Mouth Marketing: How Smart Companies Get People Talking

4.7 4
by Andy Sernovitz
     
 

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THE NEW YORK TIMES, USA TODAY MONEY, AND AMAZON BESTSELLER!

Foreword by Seth Godin. Afterword by Guy Kawasaki.

Master word of mouth marketing with this fun, practical, hands-on guide.

With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world’s most respected and profitable companies get…  See more details below

Overview

THE NEW YORK TIMES, USA TODAY MONEY, AND AMAZON BESTSELLER!

Foreword by Seth Godin. Afterword by Guy Kawasaki.

Master word of mouth marketing with this fun, practical, hands-on guide.

With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:

- 3 Reasons People Talk About You
- 4 Rules of Word of Mouth Marketing
- 5 Ts of Word of Mouth Marketing
- 6 Big Ideas: Deep Stuff That Changes Marketing Forever

Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed.

Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

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Editorial Reviews

Author, Rules for Revolutionaries - Guy Kawasaki
''I highly recommend this book because it is so practical, tactical, and hysterical.''
Host, NPR's On The Media - Bob Garfield
"It's brief. It's elementary. It's obvious. But the truth often is. Read this book to relearn what you always knew just in time for it to change your business life."
Professor, Wharton School of Business - Peter Fader
"No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.''
Author, Anatomy of Buzz - Emanuel Rosen
''A quick, practical, and extremely useful guide to word of mouth marketing.''
Professor, Harvard Business School - David Godes
''This book is to Gladwell's The Tipping Point as engineering is to physics. If you want to understand the deep sociological theories behind interpersonal communication, this isn't the book for you. If you want to understand how to harness interpersonal communication to drive your business, then buy this book.''

Product Details

ISBN-13:
2940014478243
Publisher:
PressBox
Publication date:
04/26/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Sales rank:
622,742
File size:
13 MB
Note:
This product may take a few minutes to download.

Meet the Author

Andy Sernovitz teaches word of mouth marketing and social media. He is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking." He leads SocialMedia.org, the community for social media leaders at the world's greatest brands, and WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing.

Andy taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. He created the Word of Mouth Marketing Association and the Association for Interactive Marketing. His fantastic blog is called "Damn, I Wish I'd Thought of That!" (http://damniwish.com).

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Word of Mouth Marketing 4.8 out of 5 based on 0 ratings. 4 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Guest More than 1 year ago
People love to talk. Now, thanks to the Internet, they also like to post reviews about the products and services they have experienced. This combination of people talking and a new democratic medium has helped create a variation of marketing based on word-of-mouth. Of course, any good business owner recognizes that word-of-mouth, or customer referrals in the old lingo, is a time-tested form of marketing. But the new twist is that, thanks to increased ad costs, more intense competition and smaller budgets, marketers are stretching to develop new tactics. Enter author Andy Sernovitz and the word-of-mouth concept. The author contends that this is a novel idea, but is it really new? Probably not. Most of the ideas are self-evident and Sernovitz tends to repeat them. While we love a new thing, readers instead might see this as an updated look at a known phenomenon: the power of neighbors who talk to each other.
Guest More than 1 year ago
This was a great book with timely, practical information that can be immediately implemented. Even if companies implemented only one or two the author¿s suggestions, they would light years ahead of most.