Word-Of-Mouth Marketing

Overview

Shows how to manage the &'grave;talk factor'' in your company—spreading good news about the organization—and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizations—big or small, professional or social, profit or non-profit. Whatever you're selling, it can help you wield the most powerful marketing tool of all.

This book shows how to get people talking and writing ...

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Overview

Shows how to manage the &'grave;talk factor'' in your company—spreading good news about the organization—and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizations—big or small, professional or social, profit or non-profit. Whatever you're selling, it can help you wield the most powerful marketing tool of all.

This book shows how to get people talking and writing enthusiastically about your business or product. Wilson tells how to make your greatest asset, your customers, make you successful. Wilson runs his own consulting and seminar company and has worked with Fortune 500 corporations and small businesses.

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Product Details

  • ISBN-13: 9780471008583
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 1/28/1994
  • Edition description: REPRINT
  • Edition number: 1
  • Pages: 272
  • Product dimensions: 6.11 (w) x 9.18 (h) x 0.72 (d)

Table of Contents

THE DYNAMICS OF THE TALK FACTOR.

What Word-of-Mouth Marketing Is and What It Can Do for You.

What Are Your Customers Saying About You?.

The Power of Insider Talk.

The Care and Feeding of Champions.

The Critical Talk Factor--Service.

WORD-OF-MOUTH MARKETING OVER THE LONG RUN--BUILDING AND MAINTAINING THE COMPANY REPUTATION.

Stop the Horror Talk--Defusing Angry Customers.

How to Install a No Hassle Program.

Nobody Talks About &'grave;Good'' Service.

Seek Those Invaluable Complaints.

Word-of-Mouth Marketing Begins with Motivating Your People.

Boss Behavior that Converts Word-of-Mouth Marketing Strategies Into Action!.

THE WORD-OF-MOUTH MARKETING BLITZ.

The Word-of-Mouth Marketing Blitz: An Exercise in Simplicity.

The Word-of-Mouth Marketing Blitz on Word-of-Mouth Marketing.

100 Little Things to Fire Up Your Word-of-Mouth Marketing Program.

Index.

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