Word-Of-Mouth Marketing

Word-Of-Mouth Marketing

by Jerry R. Wilson
     
 

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Shows how to manage the ''talk factor'' in your company—spreading good news about the organization—and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizations—big or small, professional or social, profit or non-profit. Whatever you're selling, it can

Overview

Shows how to manage the ''talk factor'' in your company—spreading good news about the organization—and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizations—big or small, professional or social, profit or non-profit. Whatever you're selling, it can help you wield the most powerful marketing tool of all.

Product Details

ISBN-13:
9780471008583
Publisher:
Wiley
Publication date:
01/28/1994
Edition description:
REPRINT
Pages:
272
Product dimensions:
6.11(w) x 9.18(h) x 0.72(d)

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