Paul Thewlis has worked as a web communications professional in the public and private sectors. He is currently E-Communications Manager for a multinational transport company based in the UK. He began his web career as a Technical Editor, working on web design books for a well-known publisher. He has extensive experience of many content management systems and blogging platforms. He is an expert in the use of social media within corporate communications.
- Packt Publishing
- Publication date:
- Product dimensions:
- 7.50(w) x 9.25(h) x 0.72(d)
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WordPress 3 For Business Bloggers based on 0 ratings. 1 reviews.
Thewlis walks you through not only how to install and setup plug-ins, but why you are doing so and what results should be achieved. That in itself is probably the strongest trait of the book – it goes into the “whys” behind the “whats” and “hows”. In fact, this is one of the only books I have seen that really asks you to think about why you are using a blog. Early on Thewlis says, “a successful business blog is achieved by identifying strategic goals and applying these to the type of blog you are publishing.” That is something a lot of people – even highly paid web developers – miss. What is your goal, and how is your website or blog supposed to help you achieve that goal? I would recommend WordPress 3 For Business Bloggers for the people who want to take their blog or WordPress based website on to the next level but don’t know where to start. It can be intimidating when you don’t even know what questions to ask, and Thewlis gives solid exposure to most all areas so you can know where you want to dive deeper. The one thing I would warn against is getting tied up in details, such as the chapters on theming, where you really don’t need to. Just read through those chapters for the background knowledge and move on. For my full, and much longer, review of this book, check out my website or GoodReads.