WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog by Jacob Aull, Jimmie C. Styles | | Paperback | Barnes & Noble
WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog

WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog

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by Jake Aull
     
 

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WordPress® SEO Success

Search Engine Optimization for Your WordPress Website or Blog

Hands-on, up-to-the-minute SEO techniques specifically for WordPress users!

WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need:

Overview

WordPress® SEO Success

Search Engine Optimization for Your WordPress Website or Blog

Hands-on, up-to-the-minute SEO techniques specifically for WordPress users!

WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need!

  • Build a complete SEO strategy--and a content plan that aligns with it
  • Choose the best WordPress SEO tools and plugins for your needs
  • Uncover quick, powerful ways to improve your site
  • Identify and research keywords far more effectively
  • Reflect SEO in architecture via site mapping and marketing funnels
  • Sensibly manage the inevitable tradeoffs of optimization
  • Improve SEO even if you’re running a free WordPress.com blog
  • Leverage content themes and keyword-driven blogging techniques
  • Optimize “blog-meets-website” and “multiple blogs+sites” deployments
  • Strengthen your rankings by intelligently using social media
  • Optimize your sites for smartphones and tablets
  • Measure performance via free analytics--including mobile analytics
  • Integrate organic SEO with paid advertising
  • Avoid today’s worst SEO blunders

Jacob Aull, principal of Zen Fires Digital Marketing, has been in Internet marketing since the label existed. He began doing web design and branding in the late ‘90s as an agency partner. While transitioning deeper into online and search marketing, he earned an M.S. in marketing from Georgia State’s Robinson College of Business in 2009. There he customized his own degree program, executing an independent capstone thesis on social media marketing. In 2010, the university asked him to write and teach its first course on social media marketing, which he continues today. Aull edited Prentice Hall’s first social media marketing textbook, and wrote its accompanying instructor’s manual. He co-founded and chaired the Atlanta Interactive Marketing Association Social Media SIG, and speaks widely on social and search marketing.

Product Details

ISBN-13:
9780789752888
Publisher:
Que
Publication date:
05/28/2014
Pages:
400
Sales rank:
1,109,481
Product dimensions:
6.00(w) x 8.90(h) x 0.90(d)

Meet the Author

Jacob Aull has been in the Internet marketing business since such a label existed. Drawing from his BFA in graphic design from the Savannah College of Art and Design in 1994, Jake began doing web design and branding in the late 1990s as a partner in his own creative agency. While transitioning deeper into online marketing strategies, research, and search engine optimization, Jake achieved an M.S. in Marketing from Georgia State University’s Robinson College of Business in 2009. There he customized his degree program and executed an independent capstone thesis project on social media marketing. In late 2010, GSU RCB asked him to write and teach its first course on Social Media Marketing, which he continues today, bringing in real-world companies and projects for students. He was an editor for Pearson-Prentice Hall’s first Social Media Marketing textbook, and was the author for its accompanying instructor’s manual. He has been published with articles and interviews in sources such as the Atlanta Business Chronicle, OZ Magazine, renown bloggers, GSU’s The Biz Magazine, and Atlanta Business Radio X. He was a cofounder and chair for the Atlanta Interactive Marketing Association Social Media SIG, speaking and bringing in prominent experts for Atlanta business community seminars. He has spoken in many associations and venues on social media marketing and search engine optimization. He is president of SCAD Alumni in Atlanta and is principal of Zen Fires Digital Marketing, providing SEO and digital marketing services to a variety of eCommerce and other clients.

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WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog 1 out of 5 based on 0 ratings. 1 reviews.
Eric-Raymond More than 1 year ago
This book is simply a waste of time.  It spends a lot of throwing out buzz words and very little time addressing making it easier for someone to actually understand it and use it constructively.  It is appears to be targetted at experts in the field who are looking for vague suggestions about how to improve search results.  The problem starts in the first chapter, ironically titled "What is SEO and do I really need it?".  This chapter did not even attempt a simple definition of the term SEO.  It did however dedicate 4 pages to the subject of "long tailed keywords", which was also never defined.  And the chapter ends with a section on white hats, black hats and grey hats. How did this book get by the editors and reviewers? It should be pulled from the shelves before it wastes anyone elses time. I returned my copy to B&N, purchased "SEO for Dummies", and quickly came up to speed on the subject.