Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas

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More About This Book

Overview

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers—by mail, online, or in person.

  • More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
  • Cross-referencing of categories to jump-start creative thinking
  • A crash course in basic copywriting techniques
  • Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:

No-risk offer
• One day only!
• No strings attached!
• What have you got to lose?
• All the right ingredients
• Inside information
• Do you enjoy...?
• Leap into...

Descriptions and benefits that create appeal:

Irresistible
• winning
• zesty
• huggable
• satisfying
• You'll fall in love with...* Your ticket to...
• king-size
• Gives you the power
• baby-soft *

Clinchers to win over your customer:

Reap the benefits today
• Don't miss out!
• No risk now, no risk later!
• You can do it!* You be the judge
• Send for our free catalog
• 100% satisfaction guarantee

Special strategies that seal the deal:

Five-star quality
• You're worth it
• Don't fall for...
• We make life easier
• You're one of a select few...
• discriminating
• Your thoughtful gift

Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.

Product Details

  • ISBN-13: 9780071467858
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 3/15/2006
  • Edition description: Revised Edition
  • Edition number: 2
  • Pages: 144
  • Sales rank: 119,740
  • Product dimensions: 8.50 (w) x 8.80 (h) x 0.31 (d)

Meet the Author

Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.

Table of Contents

Preface/Acknowledgments ix
Introduction to the Second Edition xi
How to Use This Book xv
A Crash Course in Copywriting xvii
Categories of Copy xxi
Part 1 Grabbers
Teasers 3
Free/Prize 5
Sale/Discount 6
Trial Offer/No Obligation 7
Heads and Slogans 8
Salutations and Invitations 10
Opening with a Question 11
Opening with a Statement 12
Opening with a Challenge 13
Snappy Transitions 14
All-Purpose Grabbers 16
Part 2 Descriptions and Benefits
Appealing 19
Authentic 20
Belonging/Membership 21
Big/Many 22
Choice/Control 24
Comfortable 25
Competitive 26
Complete/Thorough 27
Convenient 28
Distinguished/Status 30
Durable/Solid 32
Easy 33
Exciting/Stimulating 34
Experienced/Expert 36
Fabulous 38
Fast 39
Fresh/Wholesome 40
Fun/Cheerful 41
Gift 42
Good-Looking 43
Healthful 45
Honest 46
Improved 47
Indispensable 48
Informative 49
Luxurious 50
Made 51
Money-Making 52
Money-Saving 53
New/Advanced 55
Plain/Natural 57
Pleasure/Satisfaction 58
Popular 59
Powerful 60
Reliable 62
Results/Performance 63
Romantic 65
Security/Peace of Mind 66
Self-Improvement 67
Sensory Qualities 69
Service/Help 72
Sexy 74
Small/Less 76
Sophisticated/Smart 77
Stylish 78
Suitable 80
Superior 81
Timely 82
Traditional/Classic 83
Unusual 84
Useful/Practical 85
Valuable 86
Part 3 Clinchers
Persuading Your Audience 89
Minimizing Risk 91
The Moment of Decision 92
The Call to Action 93
The P.S. 95
The Lift Note 96
Guarantees 97
Order Information 98
Following Through 100
Part 4 Special Strategies
Enhancing Your Company's Image 103
Justifying a High Price 105
Knocking the Competition 106
Using Demographics to Impress 108
Flattering the Reader 109
Selling Yourself: Personal Traits 111
Selling Yourself: Achievements 113
Selling Your Ideas 115
Appendix
"Puffspeak"-And Its Alternative 117
Wordy Expressions 119
Commonly Misspelled Words 121
Commonly Confused Words 126
Further Reading 128
Key Word Index 131
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  • Anonymous

    Posted March 15, 2008

    Never start a project without it.

    I have been using words that sell for years. And I can not reccomend it enough. I write copy for all sorts of promotional, from brochures to websites. And I always start with a quick browse through 'Words That Sell' - and within minutes I have atention-grabbing headlines and ideas to get the job done. If you are an award-winning copywriter you may not need this book. But, if you are like the rest of us who sit starring at a blank screen waiting for inspiration you SHOULD have 'Words That Sell' by your laptop.

    1 out of 1 people found this review helpful.

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