Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas

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Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas (eBook) Pub. Date: 3/15/2006 Publisher: McGraw-Hill Companies,Inc.
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Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas (Revised Edition) Pub. Date: 3/15/2006 Publisher: McGraw-Hill Companies, The

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Overview

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers—by mail, online, or in person.

More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
Cross-referencing of categories to jump-start creative thinking
A crash course in basic copywriting techniques
Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:

No-risk offer
• One day only!
• No strings attached!
• What have you got to lose?
• All the right ingredients
• Inside information
• Do you enjoy...?
• Leap into...

Descriptions and benefits that create appeal:

Irresistible
• winning
• zesty
• huggable
• satisfying
• You'll fall in love with...* Your ticket to...
• king-size
• Gives you the power
• baby-soft *

Clinchers to win over your customer:

Reap the benefits today
• Don't miss out!
• No risk now, no risk later!
• You can do it!* You be the judge
• Send for our free catalog
• 100% satisfaction guarantee

Special strategies that seal the deal:

Five-star quality
• You're worth it
• Don't fall for...
• We make life easier
• You're one of a select few...
• discriminating
• Your thoughtful gift

Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.

Product Details

ISBN-13: 9780071467858
Publisher: McGraw-Hill Companies, The
Publication date: 3/15/2006
Edition description: Revised Edition
Edition number: 2
Pages: 144
Sales rank: 130,945
Product dimensions: 8.50 (w) x 8.80 (h) x 0.31 (d)

Meet the Author

Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.

	Preface/Acknowledgments	ix
	Introduction to the Second Edition	xi
	How to Use This Book	xv
	A Crash Course in Copywriting	xvii
	Categories of Copy	xxi
Part 1	Grabbers
	Teasers	3
	Free/Prize	5
	Sale/Discount	6
	Trial Offer/No Obligation	7
	Heads and Slogans	8
	Salutations and Invitations	10
	Opening with a Question	11
	Opening with a Statement	12
	Opening with a Challenge	13
	Snappy Transitions	14
	All-Purpose Grabbers	16
Part 2	Descriptions and Benefits
	Appealing	19
	Authentic	20
	Belonging/Membership	21
	Big/Many	22
	Choice/Control	24
	Comfortable	25
	Competitive	26
	Complete/Thorough	27
	Convenient	28
	Distinguished/Status	30
	Durable/Solid	32
	Easy	33
	Exciting/Stimulating	34
	Experienced/Expert	36
	Fabulous	38
	Fast	39
	Fresh/Wholesome	40
	Fun/Cheerful	41
	Gift	42
	Good-Looking	43
	Healthful	45
	Honest	46
	Improved	47
	Indispensable	48
	Informative	49
	Luxurious	50
	Made	51
	Money-Making	52
	Money-Saving	53
	New/Advanced	55
	Plain/Natural	57
	Pleasure/Satisfaction	58
	Popular	59
	Powerful	60
	Reliable	62
	Results/Performance	63
	Romantic	65
	Security/Peace of Mind	66
	Self-Improvement	67
	Sensory Qualities	69
	Service/Help	72
	Sexy	74
	Small/Less	76
	Sophisticated/Smart	77
	Stylish	78
	Suitable	80
	Superior	81
	Timely	82
	Traditional/Classic	83
	Unusual	84
	Useful/Practical	85
	Valuable	86
Part 3	Clinchers
	Persuading Your Audience	89
	Minimizing Risk	91
	The Moment of Decision	92
	The Call to Action	93
	The P.S.	95
	The Lift Note	96
	Guarantees	97
	Order Information	98
	Following Through	100
Part 4	Special Strategies
	Enhancing Your Company's Image	103
	Justifying a High Price	105
	Knocking the Competition	106
	Using Demographics to Impress	108
	Flattering the Reader	109
	Selling Yourself: Personal Traits	111
	Selling Yourself: Achievements	113
	Selling Your Ideas	115
	Appendix
	"Puffspeak"-And Its Alternative	117
	Wordy Expressions	119
	Commonly Misspelled Words	121
	Commonly Confused Words	126
	Further Reading	128
	Key Word Index	131

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Anonymous

Posted March 15, 2008

Never start a project without it.

I have been using words that sell for years. And I can not reccomend it enough. I write copy for all sorts of promotional, from brochures to websites. And I always start with a quick browse through 'Words That Sell' - and within minutes I have atention-grabbing headlines and ideas to get the job done. If you are an award-winning copywriter you may not need this book. But, if you are like the rest of us who sit starring at a blank screen waiting for inspiration you SHOULD have 'Words That Sell' by your laptop.

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