Words That Sell

Words That Sell

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by Richard Bayan
     
 

"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." — Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handySee more details below

Overview

"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." — Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features:

  • Cross-referencing of word categories to stimulate creative thinking
  • Advice on targeting words to your specific market
  • Tips on word usage
  • A thorough index
  • A concise copywriting primer
  • A special section on selling yourself
The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.

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Product Details

ISBN-13:
9780809247998
Publisher:
McGraw-Hill Companies, The
Publication date:
03/01/1987
Edition description:
Older Edition
Pages:
136
Product dimensions:
8.58(w) x 8.74(h) x 0.38(d)

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