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Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas / Edition 2
     

Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas / Edition 2

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by Richard Bayan
 

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ISBN-10: 0071467858

ISBN-13: 9780071467858

Pub. Date: 03/15/2006

Publisher: McGraw-Hill Professional Publishing

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the

Overview

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers—by mail, online, or in person.

  • More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
  • Cross-referencing of categories to jump-start creative thinking
  • A crash course in basic copywriting techniques
  • Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:

No-risk offer
• One day only!
• No strings attached!
• What have you got to lose?
• All the right ingredients
• Inside information
• Do you enjoy...?
• Leap into...

Descriptions and benefits that create appeal:

Irresistible
• winning
• zesty
• huggable
• satisfying
• You'll fall in love with...* Your ticket to...
• king-size
• Gives you the power
• baby-soft *

Clinchers to win over your customer:

Reap the benefits today
• Don't miss out!
• No risk now, no risk later!
• You can do it!* You be the judge
• Send for our free catalog
• 100% satisfaction guarantee

Special strategies that seal the deal:

Five-star quality
• You're worth it
• Don't fall for...
• We make life easier
• You're one of a select few...
• discriminating
• Your thoughtful gift

Product Details

ISBN-13:
9780071467858
Publisher:
McGraw-Hill Professional Publishing
Publication date:
03/15/2006
Edition description:
Revised Edition
Pages:
160
Sales rank:
222,107
Product dimensions:
8.50(w) x 8.80(h) x 0.31(d)

Table of Contents

Contents

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Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas 5 out of 5 based on 0 ratings. 2 reviews.
Guest More than 1 year ago
I have been using words that sell for years. And I can not reccomend it enough. I write copy for all sorts of promotional, from brochures to websites. And I always start with a quick browse through 'Words That Sell' - and within minutes I have atention-grabbing headlines and ideas to get the job done. If you are an award-winning copywriter you may not need this book. But, if you are like the rest of us who sit starring at a blank screen waiting for inspiration you SHOULD have 'Words That Sell' by your laptop.
Anonymous More than 1 year ago
I knew the 2006 edition would not disappoint! This is the most useful reference of inspiration I have found. I have the 1984 edition and find the updates in this edition are very useful for the variety of B2B & B2C copy I write. Plenty of white space to jot down other words that work for particular clients.