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Working Across Cultures was the general theme of the 9th Annual Conference of the European Business Ethics Network (EBEN), which took place at the Lufthansa Training Center, Seeheim, Germany, in September 1996. Representatives from both the business scene and different academic disciplines discussed perspectives for ethical solutions of managing dilemmas in a world of cultural diversity, where differing norms and values are at the heart of all activities of multinational corporations.
Among the multifaceted discussion, three special focuses attracted particular attention. The first highlight was set by Peter Duncan, CEO of Shell Germany, who addressed the conference theme with the background of Shell's dramatic experiences in the Brent Spar and Nigeria affairs.
Second, renowned experts discussed the problem of international corruption, which was significantly introduced with a keynote address by Hon. Frene Ginwala, Speaker of the South African Republic's Parliament. Third, the role of values in corporate transformation was debated from the perspective of leading European firms.
This book is a collection of the most interesting and topical presentations of the conference, which should be of interest for business and academic people who are concerned with ethical advances in intercultural business activities.
Part I: Introduction and General Overview. Welcome Address; J. Weber. The Ethical Dimension of Cross-cultural Business Activities; A. Löhr, H. Steinmann. Doing Business in Different Cultures. Ethical Challenges of a Multinational Corporation; P. Duncan. Discussion on the Keynote Speech of Peter Duncan. Part II: International Corruption. Introduction: The Challenge of International Corruption; P. Eigen. The Role of Governments in International Corruption; F. Ginwala.The European Union and the Fight Against Corruption in International Trade; U. Draetta. Co-ordinated Steps to Prevent Transnational Corruption. Consequences for the Business Community; M. Pieth. Multinational Corporations, Governance Deficits, and Corruption: Discussing a Complex Issue from the Perspective of Business Ethics; K.M. Leisinger. Corruption as a Threat to the United Nations; K.T. Paschke. Part III: Values and Ethics in the Corporate Transformation Process. Restructuring and Mental Change; H. Lange. The Role of Values in Corporate Transformation. The Merger between ÅSV and Hydro's Aluminium Division in 1986; B. Dahlberg. A Model in an Economic Upheaval - Questioning of Values in the Market Economy? G. Popkes, K. Rieger. Unemployment and Experienced Injustices: The Social Responsibility of the Organization for Cushioning the Process of Downsizing; T. Kieselbach. Part IV: Reflections on Cross-Cultural Issues of Business Ethics. Reason and Cultures. Life-world as the Common Ground of Ethics; C. F. Gethmann. Business Ethics in Three European Countries: A Comparative Approach; F. Seidel, et al. Discourse Instead of Recourse: Is it Worth Using a Guided Approach to Negotiation When Working Across Cultures? W. French, B. Mühlfriedel. Culture as the Intermediate Structure of the Economy; P. Koslowski. The Ethics of Interest: A Cultural-historical Perspective; L. Bouckaert. The Principles of the Advertising Self-regulation in Europe; E. Brioschi. About the Authors.