Working the Room: How to Move People to Action Through Audience-Centered Speakingby Nick Morgan
We give them, says communications expert Nick Morgan, because they remain the most powerful way of connecting with
Do you remember the topic of the last speech you heard? If not, you're not alone. In fact, studies show that audiences remember only 10 to 30 percent of speech or presentation content. Given those bleak statistics, why do we give speeches at all?
We give them, says communications expert Nick Morgan, because they remain the most powerful way of connecting with audiences since ancient Greek times. But as we've evolved to a more conversational mode of public speaking, thanks to television, we have forgotten much of what the Greeks taught us about the nonverbal aspects of speech-giving: the physical connection with audiences that can create an almost palpable emotional bond.
Morgan says this "kinesthetic connection" comes from truly listening to your audience-not just with your brain but with your body. In this book, he draws from more than twenty years as a speech coach and consultant, combining the best of ancient Greek oratory with modern communications research to offer a new, audience-centered approach to public speaking.
Through entertaining and insightful examples, Morgan illustrates a three-part process-focusing on content development, rehearsal, and delivery-that will enable readers of all experience levels to give more effective, passion-filled speeches that move audiences to action.
About the Author:
Nick Morgan is Editor of the Harvard Management Communication Letter and founder of Public Words, a communications coaching company.
According to Nick Morgan, editor of the Harvard Management Communication Letter, communicating through speeches is still the best way to connect with an audience. To help others master the art of public speaking, he turns his 20 years of experience as a speech coach into an audience-centered speaking technique that blends ancient Greek oratory with communications research. His insightful examples illustrate a three-part process that focuses on content development, rehearsal and delivery. Copyright © 2003 Soundview Executive Book Summaries
- Harvard Business Review Press
- Publication date:
- Edition description:
- New Edition
- Product dimensions:
- 6.32(w) x 9.62(h) x 0.91(d)
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