The Washington Post
The World Is Flat: A Brief History of the Twenty-First Centuryby Thomas L. Friedman
"The World Is Flat continues the franchise Friedman has made for himself as a great explicator of and cheerleader for globalization, building upon his 1999 The Lexus and the Olive Tree. Like its predecessor, this book showcases Friedman's gift for lucid dissections of abstruse economic phenomena, his teacher's head, his preacher's heart, his genius/i>/i>… See more details below
"The World Is Flat continues the franchise Friedman has made for himself as a great explicator of and cheerleader for globalization, building upon his 1999 The Lexus and the Olive Tree. Like its predecessor, this book showcases Friedman's gift for lucid dissections of abstruse economic phenomena, his teacher's head, his preacher's heart, his genius for trend-spotting . . . [This book] also shares some of the earlier volume's excitement (mirroring Rajesh Rao's) and hesitations about whether we're still living in an era dominated by old-fashioned states or in a postmodern, globalized era where states matter far less and the principal engine of change is a leveled playing field for international trade."Warren Bass, The Washington Post
The Washington Post
The New York Times
But Friedman's image of a flat earth is profoundly misleading a view of the world from a seat in business class. Flatness is another way of describing the transnational search by companies for cheap labor, an image that misses the pervasiveness of global inequality and the fact that much of the developing world remains mired in poverty and misery. It also misses the importance of the global geopolitical hierarchy, whichguarantees the provision of stability, property rights, and other international public goods. The rise of China and India is less about flatness than it is about dramatic upheavals in the mountains and valleys of the global geopolitical map.
“Friedman has a deep, clear voice, which perfectly complements his highly accessible prose.”—AudioFile
“Eminently worth reading...It is Friedman’s ability to see a few big truths steadily and whole that makes him the most important columnist in America today.” —Walter Russell Mead, The New York Times
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Read an Excerpt
While I Was Sleeping
Your Highnesses, as Catholic Christians, and princes who love and promote the
holy Christian faith, and are enemies of the doctrine of Mahomet, and of all
idolatry and heresy, determined to send me, Christopher Columbus, to the
above-mentioned countries of India, to see the said princes, people, and
territories, and to learn their disposition and the proper method of converting
them to our holy faith; and furthermore directed that I should not proceed by
land to the East, as is customary, but by a Westerly route, in which direction
we have hitherto no certain evidence that anyone has gone.
-Entry from the journal of Christopher Columbus on his voyage of 1492
No one ever gave me directions like this on a golf course before: "Aim at either Microsoft or IBM." I was standing on the first tee at the KGA Golf Club in downtown Bangalore, in southern India, when my playing partner pointed at two shiny glass-and-steel buildings off in the distance, just behind the first green. The Goldman Sachs building wasn't done yet; otherwise he could have pointed that out as well and made it a threesome. HP and Texas Instruments had their offices on the back nine, along the tenth hole. That wasn't all. The tee markers were from Epson, the printer company, and one of our caddies was wearing a hat from 3M. Outside, some of the traffic signs were also sponsored by Texas Instruments, and the Pizza Hut billboard on the way over showed a steaming pizza, under the headline "Gigabites of Taste!"
No, this definitely wasn't Kansas. It didn't even seem like India. Was this the New World, the Old World, or the Next World?
I had come to Bangalore, India's Silicon Valley, on my own Columbus-like journey of exploration. Columbus sailed with the Ni�a, the Pinta, and the Santa Mar�a in an effort to discover a shorter, more direct route to India by heading west, across the Atlantic, on what he presumed to be an open sea route to the East Indies-rather than going south and east around Africa, as Portuguese explorers of his day were trying to do. India and the magical Spice Islands of the East were famed at the time for their gold, pearls, gems, and silk-a source of untold riches. Finding this shortcut by sea to India, at a time when the Muslim powers of the day had blocked the overland routes from Europe, was a way for both Columbus and the Spanish monarchy to become wealthy and powerful. When Columbus set sail, he apparently assumed the Earth was round, which was why he was convinced that he could get to India by going west. He miscalculated the distance, though. He thought the Earth was a smaller sphere than it is. He also did not anticipate running into a landmass before he reached the East Indies. Nevertheless, he called the aboriginal peoples he encountered in the new world "Indians." Returning home, though, Columbus was able to tell his patrons, King Ferdinand and Queen Isabella, that although he never did find India, he could confirm that the world was indeed round.
I set out for India by going due east, via Frankfurt. I had Lufthansa business class. I knew exactly which direction I was going thanks to the GPS map displayed on the screen that popped out of the armrest of my airline seat. I landed safely and on schedule. I too encountered people called Indians. I too was searching for the source of India's riches. Columbus was searching for hardware-precious metals, silk, and spices-the source of wealth in his day. I was searching for software, brainpower, complex algorithms, knowledge workers, call centers, transmission protocols, breakthroughs in optical engineering-the sources of wealth in our day. Columbus was happy to make the Indians her met his slaves, a pool of free manual labor.
I just wanted to understand why the Indians I met were taking our work, why they had become such an important pool for the outsourcing of service and information technology work from America and other industrialized countries. Columbus had more than one hundred men on his three ships; I had a small crew from the Discovery Times channel that fit comfortably into two banged-up vans, with Indian drivers who drove barefoot. When I set sail, so to speak, I too assumed that the world was round, but what I encountered in the real India profoundly shook my faith in that notion. Columbus accidentally ran into America but thought he had discovered part of India. I actually found India and thought many of the people I met there were Americans. Some had actually taken American names, and others were doing great imitations of American accents at call centers and American business techniques at software labs.
Columbus reported to his king and queen that the world was round, and he went down in history as the man who first made this discovery. I returned home and shared my discovery only with my wife, and only in a whisper.
"Honey," I confided, "I think the world is flat."
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