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A World Made Sexy: Freud to Madonna

Overview

The cult of eroticism is a pervasive force in modern society, affecting almost every aspect of our daily lives. In this book, Paul Rutherford argues that this phenomenon is a product of one of the major commercial and political enterprises of the twentieth and twenty-first centuries: the creation of desire - for sex, for wealth, and for entertainment.

A World Made Sexy examines museum exhibitions, art, books, magazines, films, and television to explore the popular rise of ...

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World Made Sexy: Freud to Madonna

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Overview

The cult of eroticism is a pervasive force in modern society, affecting almost every aspect of our daily lives. In this book, Paul Rutherford argues that this phenomenon is a product of one of the major commercial and political enterprises of the twentieth and twenty-first centuries: the creation of desire - for sex, for wealth, and for entertainment.

A World Made Sexy examines museum exhibitions, art, books, magazines, films, and television to explore the popular rise of eroticism in America and across the developed world. Starting with a brief foray into the history of pornography, Rutherford goes on to explore a sexual liberation movement shaped by the ideas of Marx and Freud, the erotic styles of Salvador Dali and pop art, the pioneering use of publicity as erotica by Playboy and other media, and the growing concerns of cultural critics over the emergence of a regime of stimulation. In one case study, Rutherford pairs James Bond and Madonna in order to examine the link between sex and aggression. He details how television advertising after 1980 constructed a theatre of the libido to entice the buying public, and concludes by situating the cultivation of eroticism in the wider context of Michel Foucault's views on social power and governmentality, and specifically how they relate to sexuality, during the modern era.

A World Made Sexy is about power and pleasure, emancipation and domination, and the relationship between the personal passions and social controls that have crafted desire.

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Product Details

  • ISBN-13: 9780802094667
  • Publisher: University of Toronto Press, Scholarly Publishing Division
  • Publication date: 8/28/2007
  • Edition description: New Edition
  • Pages: 336
  • Sales rank: 1,164,978
  • Product dimensions: 5.82 (w) x 8.82 (h) x 0.74 (d)

Meet the Author

Paul Rutherford is a professor in the Department of History at the University of Toronto.
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Table of Contents


Acknowledgments     vii
Introduction     3
Exhibiting Eros     11
The Sex Museum     14
History as Past Pornography     21
The Voyeur's Gaze     38
Liberation Theory     46
The Radical Freud     48
Reich's Sexual Revolution     55
Marcuse's Utopia of Eros     63
The Wisdom of Ernest Dichter     69
The Erotic Sell     79
The Secret Life of Salvador Dali (1942)     82
The Maidenform Woman     90
The Early Playboy     99
Fetish Barbie     112
The Imagery of Pop Art     122
Signs of Angst     127
The Mechanical Bride (1951)     128
The System of Objects (1968)     134
Subliminal Seduction (1973)     139
Killing Us Softly (1979)     147
The Erotics of Power     155
The Bond Saga     156
Madonna's Rise     173
A Theatre of the Libido     190
Erotic Trajectories     191
Displays of Sin     201
Fables of Lust     219
Audiences and Impacts     230
Sexy Posters     239
Conclusion     244
Notes     257
Research Sources and Sites     319
Bibliography     321
Index     349
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  • Anonymous

    Posted January 18, 2012

    Love!

    The best book well i guess it is just my type.

    1 out of 1 people found this review helpful.

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