The World that Changes the World: How Philanthropy, Innovation, and Entrepreneurship are Transforming the Social Ecosystem


The social ecosystem. A pulsating, thriving community of very diverse, at times divisive players, all driven by a common mission: to change the world for the better.

It is a potent force on the planet. And it is growing.

It is organized around several million civil society groups with a presence in every country in the world. More than 20,000 of these groups operate across borders. It is equivalent in size to the world’s fifth-largest country, ...

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The social ecosystem. A pulsating, thriving community of very diverse, at times divisive players, all driven by a common mission: to change the world for the better.

It is a potent force on the planet. And it is growing.

It is organized around several million civil society groups with a presence in every country in the world. More than 20,000 of these groups operate across borders. It is equivalent in size to the world’s fifth-largest country, spending more than US$1.9 trillion a year, and providing more than 4.8 million full-time equivalent jobs.

To accomplish its mission, the social ecosystem employs a myriad of tools and approaches. Each player has its own, defined, but continually evolving, role toplay. There are those who need help (beneficiaries), those who help (social purpose organizations), and those who help those helping (the capacity builders). These core players depend upon the wider community, the media,and the government for support. Indeed, they can be so effective that half of the populations in some countries are mobilized to their cause.

There are, of course, problems and difficulties. For as much as the social ecosystem is about change, it is also beset by the forces of change. Enter the neophilanthropists who seek to introduce market and business practices, some of which appear to be at odds with the values of the social world. And from within the sector, new heroes—the social entrepreneurs—are emerging to create social change on an unprecedented scale in new pattern-changing ways. Meanwhile, the power of technology and innovation to foment disruptive change is enabling new possibilities and outcomes. The demands of accountability placed by civil society players on corporations and governments are rebounding on them. All these factors, and more, are transformingthe social ecosystem even as it seeks to transform the larger world.

The World that Changes the World sets out, for the first time, a holistic, complete, and detailed view of the fascinating social ecosystem: what it is, what it could be, and where it could be going.

The book brings together twenty one international authors who share their perspectives and insights on various facets of the social ecosystem, the change drivers and the macro-trends. Well known thought leaders, captains of the industry and experts in their fields  among them, Alan Webber, Geoff Mulgan, John Elkington, Stephen Young and Kumi Naidoo - they are all heavyweights in the social space who can best describe the present and future of the social ecosystem.

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Product Details

  • ISBN-13: 9780470827154
  • Publisher: Wiley
  • Publication date: 11/9/2010
  • Edition number: 1
  • Pages: 408
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.70 (d)

Meet the Author

This unique book brings together 21 international authors—thought leaders, captains of industry, and experts in their fields—to share their perspectives on, and insights into, the various facets of the social ecosystem, its change drivers, and its macro-trends.

Editors & Authors
Willie Cheng (Lien Centre for Social Innovation)
Sharifah Mohamed (Lien Centre for Social Innovation)

Robert Chew (Information Technology Standards Committee)
Chris Cusano (Ashoka: Innovators for the Public)
Gerard Ee (Council for Third Age)
John Elkington (Volans Ventures)
Jed Emerson (Blended Value Group)
Jon Huggett (Oxford University)
Rob John (Asia Venture Philanthropy Network)
Laurence Lien (National Volunteer & Philanthropy Centre)
Stephen Lloyd (Bates Wells & Braithwaite)
Paulette Maehara (Association of Fundraising Professionals)
Maximilian Martin (IJ Partners)
Thomas Menkhoff (Singapore Management University)
Geoff Mulgan (The Young Foundation)
Kumi Naidoo (Greenpeace International)
Sara Olsen (SVT Group)
Peter Shergold (Centre for Social Impact)
Tan Chi Chiu (Gastroenterology & Medicine International)
Alan Webber (Fast Company)
Stephen Young (Caux Round Table)

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Table of Contents


Foreword (Bill Drayton, Founder, Ashoka: Innovators for the Public).



0 Introduction
Navigating the Social Ecosystem (Willie Cheng and Sharifah Mohamed, The Editors).

1 The Social Ecosystem
Transitions within the Ecosystem of Change (Willie Cheng, Chairman, Lien Centre for Social Innovation).


2 Unmet Social Needs
Scanning the World's Social Issues (Tan Chi Chiu, Consultant and Managing Director, Gastroenterology & Medicine International).

3 Charity Definition
Different Kinds of Kindness (Sharifah Mohamed, Manager, Lien Centre for Social Innovation).

Social Purpose Entities.

4 Charities
No Charity for Charities (Gerard Ee, Chairman, Council for Third Age).

5 Social Enterprises
Fulfilling the Promise of Social Enterprise (Jon Huggett, Visiting Fellow, Skoll Centre for Social Entrepreneurship, Oxford University).

6 Social Entrepreneurship
Of Pattern Changers and Changemakers (Chris Cusano, Change Leader, ASEAN, Ashoka: Innovators for the Public).

Capacity Builders.

7 Capacity Builders
Making Value Visible (Sara Olsen, Founder, SVT Group).

8 Philanthropy
Powering Philanthropic Passions (Thomas Menkhoff, Practice Associate Professor, Singapore Management University).

9 Venture Philanthropy
Venturing into Entrepreneurial Philanthropy (Rob John, Advisor, Asia Venture Philanthropy Network).


10 Donor Management
Closing the Funding Gap (Paulette Maehara, President and CEO, Association of Fundraising Professionals).

11 Volunteerism
Matching the Supply and Demand of Volunteers (Laurence Lien, CEO, National Volunteer & Philanthropy Centre).

12 Corporate Social Responsibility
Toward Moral Capitalism (Stephen Young, Global Executive Director, Caux Round Table).

13 Media
Amplifying the Social Beat (Alan Webber, Co-founder, Fast Company).


14 Government
Affirmative Government for Social Good (Peter Shergold, CEO, Centre for Social Impact).

15 Regulator
Love, Law, and the Regulator (Stephen Lloyd, Senior Partner, Bates Wells & Braithwaite).

Change Enablers.

16 Culture and Leadership
Transformative Leaders Wanted (Maximilian Martin, Senior Partner, IJ Partners).

17 Technology
Rebooting Technology for Society (Robert Chew, Chairman, Information Technology Standards Committee).

18 Social Finance
Financing Change, Changing Finance (Jed Emerson, Founder, Blended Value Group).


19 Global Civil Society
Rallying for Real Change (Kumi Naidoo, Executive Director, Greenpeace International).

20 Social Innovation
Stepping on the Accelerator of Social Change (Geoff Mulgan, Director, The Young Foundation).

21 The Phoenix Economy
Agenda for a Sustainable Future (John Elkington, Co-founder and Executive Chairman, Volans Ventures).

About the Contributors.


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