World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories / Edition 1by David Meerman Scott
Pub. Date: 03/03/2009
A World Wide Rave!
What the heck is that?
A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they/i>/b>… See more details below
A World Wide Rave!
What the heck is that?
A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.
Rules of the Rave:
- Nobody cares about your products (except you).
- No coercion required.
- Lose control.
- Put down roots.
- Point the world to your (virtual) doorstep.
You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.
What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.
In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch.
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Table of Contents
A World Wide Rave 2
Rules of the Rave 3
Telling stories 7
When 7 = 350,000,000 7
Tapping the enthusiasm of millions of fans 9
The World Wide Rave empowers you 12
You must ignore the old rules of advertising and PR 13
We are the world 14
A dream come true 15
Fear not: You, too, can create a World Wide Rave 16
Girls fight back! 17
Get out your mobile phones! 19
Nobody Cares About Your Products (Except You) 23
Understand buyer personas to trigger a World Wide Rave 24
I love a good audit 25
Stupid cancer: I’m too young for this! 29
Forget about your products 31
Are you a talent fanatic? 36
How big is your “world”? 38
A resume? or an e-book? 40
What about business-to-business e-books? 44
How to make your e-book a World Wide Rave 46
Sex, shaving, and your oral health 48
E-book your way to fame and fortune 49
You can’t do that with the Yellow Pages 50
When not to have sex (in your e-book) 53
A local World Wide Rave 54
People want to do business with people 56
No Coercion Required 59
Unscrupulous marketing techniques 60
Careful: Dodgy “viral marketing” sucks 62
Ad agencies beware: Your viral campaign may be against the law 64
Viral marketing is rarely a World Wide Rave 66
Lose Control 67
No strings required 68
A top-ten unsigned band on myspace 70
The Grateful Dead? or Led Zeppelin? 75
A World Wide Rave is not about sales leads 77
Return on investment is just an excuse 80
But we can’t do that! 81
Sold out, so what! 84
Online video and the World Wide Rave 85
Let’s be honest 89
Block social media sites at your own peril 92
Do you trust your employees? 93
We’re talking about people, not technology 94
IBM’s social computing guidelines 96
New York Islanders win big 97
Do you work for a company that blocks access? 99
Put Down Roots 101
When friends trigger a World Wide Rave 102
Anyone can trigger a World Wide Rave 103
Thousands of fans; one random youth soccer team 105
Facebook applications: Where’s your widget? 108
How many cities have you visited? 109
Are you on Twitter yet? 111
Social networking and a World Wide Rave 113
World Wide Rant: When buzz turns negative 115
US Airways: Coffee, tea, or a credit card application? 116
Participating in social media 118
Preventing a World Wide Rant 120
How to monitor and participate in social media 121
Create Triggers that Encourage People to Share 123
Nothing is guaranteed to be a World Wide Rave 124
Think like a venture capitalist 125
Triggerstorm: Ideas for triggering a World Wide Rave 128
Grade your web site 129
A tool for spreading your ideas 132
What hairstyle is best for you? 132
When your product itself is your trigger 133
Rate your internship experience 134
Be first and be fast 137
A worldwide virtual event 139
An aerospace lecture at the gym 142
Create a contest, you might trigger a rave 145
Enter a contest, you might win 146
Showcase your customers 149
Creativity and imagination required 151
Point the World to Your (Virtual) Doorstep 153
You can’t trigger a World Wide Rave if you’re invisible 154
Number 1 search result on Google 155
Quoted all over the web 157
Controlling the uncontrollable 160
Do not read this part of the book 161
Hire a journalist 164
When the world comes to you 167
Stop making excuses 173
Where the hell is Matt? 175
What do you have to lose? 178
Quit your job 178
Your Challenges (A Review) 184
About the Author 192
David Meerman Scott, live at your event! 194
and post it to your social network
Most Helpful Customer Reviews
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This book is one of those books that is well ahead of its time. David Meerman Scott discusses the concept of a World Wide Rave which can be triggered, given the right conditions, to position your business or ideas for success. The book identifies what exactly a World Wide Rave is, tips for possibly creating one, and many examples of those who have succeeded in doing so. World Wide Rave redefines traditional marketing, is well written, and is a quick and easy read which provides a large amount of value in a small package.
Great for anyone interested in what makes a hit. He offers practical examples you can use with your business which makes this a lot better than other titles.
Good book for any marketer, I recommend!
I have been an avid reader of David Meerman Scott's blog for some time. I even have an Outlook task set so that I can remember to have my once a week look. As such, you won't be that surprised that I would be a fan of his latest book, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. For all of us who look to promote ourselves on the web better, and that should be everyone who isn't driving an ice cream truck - and some of these guys could use an idea or two - this book is an excellent starting place. Get your education here! We all need something, some tool to bring our market to us. But more than that, we need to get them speaking about us in a positive manner and passionately spreading the word about our goods and services in a positive way. Your mind is this tool. Not in any esoteric way, but in a very practical and real way. David Meerman Scott shows us how everyone is looking for expertise and the best way to draw people to you is to share that expertise. Each and every one of us have something unique to offer and by offering this freely people (the market) want more and more and will be willing to pay. David Meerman Scott provided many examples in the book of creating World Wide Rave but the one great example that really touched a nerve with me in the book had not so much to do with marketing online but rather a whole marketing philosophy. And it came from what most people would consider an unorthodox place. The "free giveaway" mentality is the Greatful Dead. First of all, the author and I split when it comes to his love of all things Dead - I have never really been that much of a fan but I have loads of friends who are among the faithful. David tells how the Dead have one of the greatest marketing systems going by simply allowing their fans to make bootleg copies of their numerous shows as well as taking pictures and video taping the experience. The author even listened to the concert he just attended on his drive back home. The Grateful Dead even incorporate this totally into their marketing plan! One can buy personalized photo albums of the experiences. By allowing the fans to make the bootleg copies they, the fans, share the copies and preserve their fond memories of the experience. And they share the experience with other fans and even those who had never been introduced to the band in the past. The author is very passionate about his subject and throughout the book he urges the reader (yes, you!) to get started on creating your own World Wide Rave. One bit of advice that he did add that I thought was very interesting but extremely astute was that the reader should get on Twitter and keep everyone updated on what they are doing in real time. So if you want to know even more about creating your own World Wide Rave, get on Twitter and start following @dmscott. And while you are at it, tell him that @garydale sent ya!
Great read ready to makes Raves
Great read. Has a lot of information. Helps you understand how to create a different marketing approach