World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories / Edition 1

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Overview

A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.

Rules of the Rave:

  • Nobody cares about your products (except you).
  • No coercion required.
  • Lose control.
  • Put down roots.
  • Point the world to your (virtual) doorstep.

You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.

What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.

In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch. 

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Editorial Reviews

From the Publisher
"Scott’s book offers a number of methods and approaches that various businesses can use to start an online ‘wave’ of interest in their company or their offering. Much of the advice is applicable to even the smallest growing business looking to tap into today’s marketing trends."—Fuel Magazine

"Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a ‘World Wide Rave’.—Miami Herald

"Wouldn't you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business."—Kansas City Star

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Product Details

  • ISBN-13: 9780470395004
  • Publisher: Wiley
  • Publication date: 3/3/2009
  • Edition number: 1
  • Pages: 208
  • Sales rank: 1,027,324
  • Product dimensions: 4.90 (w) x 7.10 (h) x 0.60 (d)

Table of Contents

A World Wide Rave 2

Rules of the Rave 3

Telling stories 7

When 7 = 350,000,000 7

Tapping the enthusiasm of millions of fans 9

The World Wide Rave empowers you 12

You must ignore the old rules of advertising and PR 13

We are the world 14

A dream come true 15

Fear not: You, too, can create a World Wide Rave 16

Girls fight back! 17

Get out your mobile phones! 19

Nobody Cares About Your Products (Except You) 23

Understand buyer personas to trigger a World Wide Rave 24

I love a good audit 25

Stupid cancer: I’m too young for this! 29

Forget about your products 31

Are you a talent fanatic? 36

How big is your “world”? 38

A resume? or an e-book? 40

What about business-to-business e-books? 44

How to make your e-book a World Wide Rave 46

Sex, shaving, and your oral health 48

E-book your way to fame and fortune 49

You can’t do that with the Yellow Pages 50

When not to have sex (in your e-book) 53

A local World Wide Rave 54

People want to do business with people 56

No Coercion Required 59

Unscrupulous marketing techniques 60

Careful: Dodgy “viral marketing” sucks 62

Ad agencies beware: Your viral campaign may be against the law 64

Viral marketing is rarely a World Wide Rave 66

Lose Control 67

No strings required 68

A top-ten unsigned band on myspace 70

The Grateful Dead? or Led Zeppelin? 75

A World Wide Rave is not about sales leads 77

Return on investment is just an excuse 80

But we can’t do that! 81

Sold out, so what! 84

Online video and the World Wide Rave 85

Let’s be honest 89

Block social media sites at your own peril 92

Do you trust your employees? 93

We’re talking about people, not technology 94

IBM’s social computing guidelines 96

New York Islanders win big 97

Do you work for a company that blocks access? 99

Put Down Roots 101

When friends trigger a World Wide Rave 102

Anyone can trigger a World Wide Rave 103

Thousands of fans; one random youth soccer team 105

Facebook applications: Where’s your widget? 108

How many cities have you visited? 109

Are you on Twitter yet? 111

Social networking and a World Wide Rave 113

World Wide Rant: When buzz turns negative 115

US Airways: Coffee, tea, or a credit card application? 116

Participating in social media 118

Preventing a World Wide Rant 120

How to monitor and participate in social media 121

Create Triggers that Encourage People to Share 123

Nothing is guaranteed to be a World Wide Rave 124

Think like a venture capitalist 125

Triggerstorm: Ideas for triggering a World Wide Rave 128

Grade your web site 129

A tool for spreading your ideas 132

What hairstyle is best for you? 132

When your product itself is your trigger 133

Rate your internship experience 134

Be first and be fast 137

A worldwide virtual event 139

An aerospace lecture at the gym 142

Create a contest, you might trigger a rave 145

Enter a contest, you might win 146

Showcase your customers 149

Creativity and imagination required 151

Point the World to Your (Virtual) Doorstep 153

You can’t trigger a World Wide Rave if you’re invisible 154

Number 1 search result on Google 155

Quoted all over the web 157

Controlling the uncontrollable 160

Do not read this part of the book 161

Hire a journalist 164

When the world comes to you 167

Stop making excuses 173

Where the hell is Matt? 175

What do you have to lose? 178

Quit your job 178

Your Challenges (A Review) 184

Index 187

About the Author 192

Acknowledgments 193

David Meerman Scott, live at your event! 194

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Customer Reviews

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Sort by: Showing 1 – 8 of 6 Customer Reviews
  • Posted March 18, 2009

    more from this reviewer

    I Also Recommend:

    The New Face Of Marketing

    This book is one of those books that is well ahead of its time. David Meerman Scott discusses the concept of a World Wide Rave which can be triggered, given the right conditions, to position your business or ideas for success. The book identifies what exactly a World Wide Rave is, tips for possibly creating one, and many examples of those who have succeeded in doing so. World Wide Rave redefines traditional marketing, is well written, and is a quick and easy read which provides a large amount of value in a small package.

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted May 17, 2013

    I Also Recommend:

    Great for anyone interested in what makes a hit. He offers pract

    Great for anyone interested in what makes a hit. He offers practical examples you can use with your business which makes this a lot better than other titles.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted September 27, 2011

    A marketing must

    Good book for any marketer, I recommend!

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted June 26, 2009

    more from this reviewer

    I Also Recommend:

    Good information in this book

    I have been an avid reader of David Meerman Scott's blog for some time. I even have an Outlook task set so that I can remember to have my once a week look. As such, you won't be that surprised that I would be a fan of his latest book, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. For all of us who look to promote ourselves on the web better, and that should be everyone who isn't driving an ice cream truck - and some of these guys could use an idea or two - this book is an excellent starting place. Get your education here!

    We all need something, some tool to bring our market to us. But more than that, we need to get them speaking about us in a positive manner and passionately spreading the word about our goods and services in a positive way. Your mind is this tool. Not in any esoteric way, but in a very practical and real way. David Meerman Scott shows us how everyone is looking for expertise and the best way to draw people to you is to share that expertise. Each and every one of us have something unique to offer and by offering this freely people (the market) want more and more and will be willing to pay.

    David Meerman Scott provided many examples in the book of creating World Wide Rave but the one great example that really touched a nerve with me in the book had not so much to do with marketing online but rather a whole marketing philosophy. And it came from what most people would consider an unorthodox place. The "free giveaway" mentality is the Greatful Dead. First of all, the author and I split when it comes to his love of all things Dead - I have never really been that much of a fan but I have loads of friends who are among the faithful. David tells how the Dead have one of the greatest marketing systems going by simply allowing their fans to make bootleg copies of their numerous shows as well as taking pictures and video taping the experience. The author even listened to the concert he just attended on his drive back home. The Grateful Dead even incorporate this totally into their marketing plan! One can buy personalized photo albums of the experiences. By allowing the fans to make the bootleg copies they, the fans, share the copies and preserve their fond memories of the experience. And they share the experience with other fans and even those who had never been introduced to the band in the past.

    The author is very passionate about his subject and throughout the book he urges the reader (yes, you!) to get started on creating your own World Wide Rave. One bit of advice that he did add that I thought was very interesting but extremely astute was that the reader should get on Twitter and keep everyone updated on what they are doing in real time. So if you want to know even more about creating your own World Wide Rave, get on Twitter and start following @dmscott. And while you are at it, tell him that @garydale sent ya!

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 2, 2014

    Helps you understand marketing in a different aspect.

    Great read. Has a lot of information. Helps you understand how to create a different marketing approach

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 11, 2011

    No text was provided for this review.

  • Anonymous

    Posted January 27, 2010

    No text was provided for this review.

  • Anonymous

    Posted January 19, 2010

    No text was provided for this review.

Sort by: Showing 1 – 8 of 6 Customer Reviews

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