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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories [NOOK Book]

Overview

A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the...

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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

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Overview

A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.

Rules of the Rave:

  • Nobody cares about your products (except you).
  • No coercion required.
  • Lose control.
  • Put down roots.
  • Point the world to your (virtual) doorstep.

You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.

What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.

In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch. 

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Editorial Reviews

From the Publisher
"Scott’s book offers a number of methods and approaches that various businesses can use to start an online ‘wave’ of interest in their company or their offering. Much of the advice is applicable to even the smallest growing business looking to tap into today’s marketing trends."—Fuel Magazine

"Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a ‘World Wide Rave’.—Miami Herald

"Wouldn't you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business."—Kansas City Star

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Product Details

  • ISBN-13: 9780470459423
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 3/5/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 208
  • Sales rank: 30,991
  • File size: 727 KB

Meet the Author

David Meerman Scott is an award-winning online marketing strategist, entrepreneur, keynote speaker, and seminar leader. He is the bestselling author of The New Rules of Marketing and PR, also from Wiley. For more information, please visit davidmeermanscott.com.
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Table of Contents

A World Wide Rave.

Rules of the Rave.

Telling Stories.

When 7 = 350,000,000.

Tapping the Enthusiasm of Million of Fans.

The World Wide Rave Empowers You.

You Must Ignore the Old Rules of Advertising and PR.

We are The World.

A Dream Come True.

Fear not: You, too, can create a World Wide Rave.

Girls fight back!

Get out your mobile phones!

Nobody Cares About Your Products (Except You).

Understand buyer personas to trigger a World Wide Rave.

I love a good audit.

Stupid cancer: I’m too young for this!

Forget about your products.

Are you a talent fanatic?

How big is your "world"?

A resume? Or an e-book?

What about business-to-business e-book?

How to make your e-book a World Wide Rave.

Sex, shaving, and your oral health.

E-book your way to fame and fortune.

You can’t do that with the Yellow Pages.

When not to have sex (in your e-book).

A local World Wide Rave.

People want to do business with people.

No Coercion Required.

Unscrupulous marketing techniques.

Careful: Dodgy "viral marketing" sucks.

Ad agencies beware: Your viral campaign may be against the law.

Viral marketing is rarely a World Wide Rave.

Lose Control.

No strings required.

A top-ten unsigned band on myspace.

The Grateful Dead? Or Led Zeppelin?

A World Wide Rave is not about sales leads.

Return on investment is just an excuse.

But we can’t do that!

Sold out, so what!

Online video and the World Wide Rave.

Let’s be honest.

Block social media sites at your own peril.

Do you trust your employees?

We’re talking about people, not technology.

IBM’s social computing guidelines.

New York Islanders win big.

Do you work for a company that blocks access?

Put Down Roots.

When friends trigger as World Wide Rave.

Anyone can trigger a World Wide Rave.

Thousands of fans; one random youth soccer team.

Facebook applications: Where’s your widget?

How many cities have you visited?

Are you on Twitter yet?

Social networking and a World Wide Rave.

World Wide Rant: When buzz turns negative.

US Airways: Coffee, tea, or a credit card application?

Participating in social media.

Preventing a World Wide Rant.

How to monitor and participate in social media.

Create Triggers that Encourage People to Share.

Nothing is guaranteed to be a World Wide Rave.

Think like a venture capitalist.

Triggerstorm: Ideas for triggering a World Wide Rave.

Grade your web site.

A tool for spreading your ideas.

What hairstyle is best for you?

When your product itself is your trigger.

Rate your internship experience.

Be first and be fast.

A worldwide virtual event.

An aerospace lecture at the gym.

Create a contest, you might trigger a rave.

Enter a contest, you might win.

Showcase your customers.

Point the World to Your (Virtual) Doorstep.

You can trigger a World Wide Rave if you’re invisible.

Number 1 search result on Google.

Quoted all over the web.

Controlling the uncontrollable.

Do not read this part of the book.

Hire a journalist.

When the world come to you.

Stop making excuses.

Where the hell is Matt?

What do you have to lose?

Quit your job.

Your Challenges (A Review).

Index.

About the Auhtor.

Acknowledgments.

David Meerman Scott, live at your event!

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Customer Reviews

Average Rating 5
( 6 )
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Sort by: Showing 1 – 8 of 6 Customer Reviews
  • Posted March 18, 2009

    more from this reviewer

    I Also Recommend:

    The New Face Of Marketing

    This book is one of those books that is well ahead of its time. David Meerman Scott discusses the concept of a World Wide Rave which can be triggered, given the right conditions, to position your business or ideas for success. The book identifies what exactly a World Wide Rave is, tips for possibly creating one, and many examples of those who have succeeded in doing so. World Wide Rave redefines traditional marketing, is well written, and is a quick and easy read which provides a large amount of value in a small package.

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted May 17, 2013

    I Also Recommend:

    Great for anyone interested in what makes a hit. He offers pract

    Great for anyone interested in what makes a hit. He offers practical examples you can use with your business which makes this a lot better than other titles.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted September 27, 2011

    A marketing must

    Good book for any marketer, I recommend!

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted June 26, 2009

    more from this reviewer

    I Also Recommend:

    Good information in this book

    I have been an avid reader of David Meerman Scott's blog for some time. I even have an Outlook task set so that I can remember to have my once a week look. As such, you won't be that surprised that I would be a fan of his latest book, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. For all of us who look to promote ourselves on the web better, and that should be everyone who isn't driving an ice cream truck - and some of these guys could use an idea or two - this book is an excellent starting place. Get your education here!

    We all need something, some tool to bring our market to us. But more than that, we need to get them speaking about us in a positive manner and passionately spreading the word about our goods and services in a positive way. Your mind is this tool. Not in any esoteric way, but in a very practical and real way. David Meerman Scott shows us how everyone is looking for expertise and the best way to draw people to you is to share that expertise. Each and every one of us have something unique to offer and by offering this freely people (the market) want more and more and will be willing to pay.

    David Meerman Scott provided many examples in the book of creating World Wide Rave but the one great example that really touched a nerve with me in the book had not so much to do with marketing online but rather a whole marketing philosophy. And it came from what most people would consider an unorthodox place. The "free giveaway" mentality is the Greatful Dead. First of all, the author and I split when it comes to his love of all things Dead - I have never really been that much of a fan but I have loads of friends who are among the faithful. David tells how the Dead have one of the greatest marketing systems going by simply allowing their fans to make bootleg copies of their numerous shows as well as taking pictures and video taping the experience. The author even listened to the concert he just attended on his drive back home. The Grateful Dead even incorporate this totally into their marketing plan! One can buy personalized photo albums of the experiences. By allowing the fans to make the bootleg copies they, the fans, share the copies and preserve their fond memories of the experience. And they share the experience with other fans and even those who had never been introduced to the band in the past.

    The author is very passionate about his subject and throughout the book he urges the reader (yes, you!) to get started on creating your own World Wide Rave. One bit of advice that he did add that I thought was very interesting but extremely astute was that the reader should get on Twitter and keep everyone updated on what they are doing in real time. So if you want to know even more about creating your own World Wide Rave, get on Twitter and start following @dmscott. And while you are at it, tell him that @garydale sent ya!

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 2, 2014

    Helps you understand marketing in a different aspect.

    Great read. Has a lot of information. Helps you understand how to create a different marketing approach

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 11, 2011

    No text was provided for this review.

  • Anonymous

    Posted January 27, 2010

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  • Anonymous

    Posted January 19, 2010

    No text was provided for this review.

Sort by: Showing 1 – 8 of 6 Customer Reviews

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