World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

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by David Meerman Scott
     
 

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A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they

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Overview

A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.

Rules of the Rave:

  • Nobody cares about your products (except you).
  • No coercion required.
  • Lose control.
  • Put down roots.
  • Point the world to your (virtual) doorstep.

You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.

What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.

In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch. 

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Editorial Reviews

From the Publisher
"Scott’s book offers a number of methods and approaches that various businesses can use to start an online ‘wave’ of interest in their company or their offering. Much of the advice is applicable to even the smallest growing business looking to tap into today’s marketing trends."—Fuel Magazine

"Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a ‘World Wide Rave’.—Miami Herald

"Wouldn't you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business."—Kansas City Star

Product Details

ISBN-13:
9780470459423
Publisher:
Wiley
Publication date:
03/05/2009
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
208
Sales rank:
346,371
File size:
744 KB

What People are saying about this

From the Publisher
"Scott’s book offers a number of methods and approaches that various businesses can use to start an online ‘wave’ of interest in their company or their offering. Much of the advice is applicable to even the smallest growing business looking to tap into today’s marketing trends."—Fuel Magazine

"Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a ‘World Wide Rave’.—Miami Herald

"Wouldn't you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business."—Kansas City Star

Meet the Author

David Meerman Scott is an award-winning online marketing strategist, entrepreneur, keynote speaker, and seminar leader. He is the bestselling author of The New Rules of Marketing and PR, also from Wiley. For more information, please visit www.davidmeermanscott.com.

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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories 4.9 out of 5 based on 0 ratings. 11 reviews.
jrsedivy More than 1 year ago
This book is one of those books that is well ahead of its time. David Meerman Scott discusses the concept of a World Wide Rave which can be triggered, given the right conditions, to position your business or ideas for success. The book identifies what exactly a World Wide Rave is, tips for possibly creating one, and many examples of those who have succeeded in doing so. World Wide Rave redefines traditional marketing, is well written, and is a quick and easy read which provides a large amount of value in a small package.
Anonymous More than 1 year ago
Great for anyone interested in what makes a hit. He offers practical examples you can use with your business which makes this a lot better than other titles.
LK35 More than 1 year ago
Good book for any marketer, I recommend!
garydale More than 1 year ago
I have been an avid reader of David Meerman Scott's blog for some time. I even have an Outlook task set so that I can remember to have my once a week look. As such, you won't be that surprised that I would be a fan of his latest book, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. For all of us who look to promote ourselves on the web better, and that should be everyone who isn't driving an ice cream truck - and some of these guys could use an idea or two - this book is an excellent starting place. Get your education here! We all need something, some tool to bring our market to us. But more than that, we need to get them speaking about us in a positive manner and passionately spreading the word about our goods and services in a positive way. Your mind is this tool. Not in any esoteric way, but in a very practical and real way. David Meerman Scott shows us how everyone is looking for expertise and the best way to draw people to you is to share that expertise. Each and every one of us have something unique to offer and by offering this freely people (the market) want more and more and will be willing to pay. David Meerman Scott provided many examples in the book of creating World Wide Rave but the one great example that really touched a nerve with me in the book had not so much to do with marketing online but rather a whole marketing philosophy. And it came from what most people would consider an unorthodox place. The "free giveaway" mentality is the Greatful Dead. First of all, the author and I split when it comes to his love of all things Dead - I have never really been that much of a fan but I have loads of friends who are among the faithful. David tells how the Dead have one of the greatest marketing systems going by simply allowing their fans to make bootleg copies of their numerous shows as well as taking pictures and video taping the experience. The author even listened to the concert he just attended on his drive back home. The Grateful Dead even incorporate this totally into their marketing plan! One can buy personalized photo albums of the experiences. By allowing the fans to make the bootleg copies they, the fans, share the copies and preserve their fond memories of the experience. And they share the experience with other fans and even those who had never been introduced to the band in the past. The author is very passionate about his subject and throughout the book he urges the reader (yes, you!) to get started on creating your own World Wide Rave. One bit of advice that he did add that I thought was very interesting but extremely astute was that the reader should get on Twitter and keep everyone updated on what they are doing in real time. So if you want to know even more about creating your own World Wide Rave, get on Twitter and start following @dmscott. And while you are at it, tell him that @garydale sent ya!
Anonymous 5 months ago
Name: its right there. Age: 15. Gender: boy. He has brown eyes, mohawk, (not them rock mohawks lol) he wears a blue cap, a blue or red shirt. I dont feel like explaning myself anymore lol.Sike. he has muscles and a four pack. His power: 3 wishes a day.
Anonymous 6 months ago
Name: seriously... look up^ // Gender: Female obviously. // Age: 17 // Relationship status: Single. So all boys, go ahead and try to take me. If you can. XD // Appearance: Auburn hair with curly ringletts. Rosy cheeks and cobalt blue eyes. She is the average height. // Personality: Meet her. Then I wouldnt be able to hide any secrets! Lol jk. But seriously, you should meet her first. // Powers: She can sense when danger or just when something bad will happen. And the power to turn invisible. Nothing super cool. // Other: She is a really good singer. Like, famous singer good. Anything else just ask. And dont be afraid to talk to her. She is really friendly. Oops, just gave away a part of her personality. Whatever. Its just one trait. Alright bye!!! :)
Anonymous 7 months ago
Name: IA || Age: 17 || Gender: Female || Fandom: Vocaloid || Looks: Fairly tall for her age, very long light rody blonde hair (down to her ankles) with two briads hanging in front, cerulean eyes, wears a black choker with a natual sign on it, black crop top with symbols on it, black undershirt with white trim, pink pleated skirt, black a white band around her left thigh, mismatched long socks (one is completely black while the other has white stripes and is shorter than the other), white a pink boots. (Seriously, just go search 'IA vocaloid') || Status: Single, crushing. ~|~ Name: Megpoid Gumi || Age: 15 || Gender: Female || Fandom: Vocaloid || Looks: Average height, short green hair with long sidebangs, green eyes, wears a yellow and orange dress with a turquoise belt and a flared skirt, white bracelt cuffs, pink band on her left thigh, tall white boots with turquoise trim, always wears pink goggles on her head. (Again, just go look her up) || Status: Single, crushing ~|~ Admin: Skelly ^-^
Anonymous 7 months ago
Name: Mikado Ryugamine. <br> Age: 15. <br> Fandom: Durarara. <br> Looks: Black short hair. Grey eyes. Blue and white jacket. Black jeans. Under the jacket is a white t-shirt. Black tennis shoes. Black and white satchel. <p> Status: Dating. So dont ask. O.O <p> Other: Rper, ElectricAngel.
Anonymous More than 1 year ago
Great read ready to makes Raves
Anonymous More than 1 year ago
Great read. Has a lot of information. Helps you understand how to create a different marketing approach
Anonymous More than 1 year ago