World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

by
David Meerman Scott

( 4 )

Hardcover

$22.95

BN.com price

Eligible for FREE SHIPPING details

Usually ships within 24 hours - Same Day delivery in Manhattan details

Marketplace (New and Used)

from

$0.25

$22.95 List Price (Save 99%)

Usually ships in 1-2 business days

All (30)

Used (20)

New (10)

Page 1 of 3

Showing 1 – 10 of 30 (3 pages)

$0.25

(Save 99%)

GICW Books

Seller since 2012

Feedback rating:

(719)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Acceptable

Reading copy. May have damage to cover, notes, underlining, highlighting, but all text legible. May have tears to DJ or missing DJ. Purchasing this item helps us provide ... vocational opportunities to people with barriers to employment. Read more Show Less

Ships from: Hillsboro, OR

Usually ships in 1-2 business days

•International
•Standard, 48 States
•Standard (AK, HI)
•Express, 48 States
•Express (AK, HI)

$0.99

(Save 96%)

Coas Books, Inc. NM

Seller since 2005

Feedback rating:

(1228)

Condition: Good

2009 Hardcover Good Possible defects such as light shelving wear may exist. May have minor creasing, writing, stickers and/or residue. COAS Books, A Bookstore for Everyone. Buy ... with confidence-Satisfaction Guaranteed! Read more Show Less

Ships from: Las Cruces, NM

Usually ships in 1-2 business days

•Canadian
•International
•Standard, 48 States
•Standard (AK, HI)
•Express, 48 States
•Express (AK, HI)

$1.98

(Save 91%)

New Chapter Recycling

Seller since 2010

Feedback rating:

(3293)

Condition: Good

Ships from: Lakewood, WA

Usually ships in 1-2 business days

•Canadian
•International
•Standard, 48 States
•Standard (AK, HI)
•Express, 48 States
•Express (AK, HI)

$1.99

(Save 91%)

MotorCityBooks

Seller since 2009

Feedback rating:

(5054)

Condition: Good

Minimal damage to cover and binding. Pages show light use. With pride from Motor City. All books guaranteed. Best Service, Best Prices.

Ships from: Brownstown, MI

Usually ships in 1-2 business days

•Canadian
•Standard, 48 States
•Standard (AK, HI)
•Express, 48 States
•Express (AK, HI)

$1.99

(Save 91%)

AtlantaBookCompany

Seller since 2009

Feedback rating:

(8063)

Condition: Acceptable

Ex-Library book - will contain library markings. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. Our mailers are 100% recyclable.

Ships from: Atlanta, GA

Usually ships in 1-2 business days

•Canadian
•International
•Standard, 48 States
•Standard (AK, HI)
•Express, 48 States
•Express (AK, HI)

$1.99

(Save 91%)

thriftbooks-com

Seller since 2007

Feedback rating:

(5906)

Condition: Acceptable

Ex-Library book - will contain library markings. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More.

Ships from: Auburn, WA

Usually ships in 1-2 business days

•Canadian
•International
•Standard, 48 States
•Standard (AK, HI)
•Express, 48 States
•Express (AK, HI)

$1.99

(Save 91%)

Silver Arch Books

Seller since 2010

Feedback rating:

(1296)

Condition: Good

Book has a small amount of wear visible on the binding, cover, pages. Selection as wide as the Mississippi.

Ships from: St Louis, MO

Usually ships in 1-2 business days

•Canadian
•International
•Standard, 48 States
•Standard (AK, HI)
•Express, 48 States
•Express (AK, HI)

$1.99

(Save 91%)

Blue Cloud Books

Seller since 2010

Feedback rating:

(2521)

Condition: Good

This book has a light amount of wear to the pages, cover and binding. Blue Cloud Books ??? Hot deals from the land of the sun.

Ships from: Phoenix, AZ

Usually ships in 1-2 business days

•Canadian
•International
•Standard, 48 States
•Standard (AK, HI)
•Express, 48 States
•Express (AK, HI)

$3.29

(Save 86%)

HawkingBooks

Seller since 2010

Feedback rating:

(301)

Condition: Very Good

0470395001 Very Good Condition. Clean, tight and neat. Five star seller - Ships Quickly - Buy with confidence!

Ships from: Blue Jay, CA

Usually ships in 1-2 business days

•Canadian
•International
•Standard, 48 States
•Standard (AK, HI)
•Express, 48 States
•Express (AK, HI)

$3.30

(Save 86%)

Adsrus Media IA

Seller since 2007

Feedback rating:

(1252)

Condition: Like New

2009-03-03 Hardcover Book 1st Fine. No dust jacket as issued. Hardcover. Normal shelf and display wear...

Ships from: Des Moines, IA

Usually ships in 1-2 business days

•Canadian
•International
•Standard, 48 States
•Standard (AK, HI)
•Express, 48 States
•Express (AK, HI)

Page 1 of 3

Showing 1 – 10 of 30 (3 pages)

Buy Now

Get Free Sample Buy As Gift

NOOK Book (eBook)

$12.62

BN.com price

$22.95 List Price (Save 45%)

Available on NOOK devices and apps

Want a NOOK? Explore Now

All Available Formats + Editions

Customers Who Bought This Also Bought

Advertising

Overview

A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.

Rules of the Rave:

Nobody cares about your products (except you).
No coercion required.
Lose control.
Put down roots.
Point the world to your (virtual) doorstep.

You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.

What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.

In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch.

Product Details

ISBN-13: 9780470395004
Publisher: Wiley, John & Sons, Incorporated
Publication date: 3/3/2009
Edition number: 1
Pages: 208
Sales rank: 1,197,174
Product dimensions: 4.90 (w) x 7.10 (h) x 0.60 (d)

Meet the Author

David Meerman Scott

David Meerman Scott is an award-winning online marketing strategist, entrepreneur, keynote speaker, and seminar leader. He is the bestselling author of The New Rules of Marketing and PR, also from Wiley. For more information, please visit www.davidmeermanscott.com.

A World Wide Rave 2

Rules of the Rave 3

Telling stories 7

When 7 = 350,000,000 7

Tapping the enthusiasm of millions of fans 9

The World Wide Rave empowers you 12

You must ignore the old rules of advertising and PR 12

You must ignore the old rules of advertising and PR 13

We are the world 14

A dream come true 15

Fear not: You, too, can create a World Wide Rave 16

Girls fight back! 17

Get out your mobile phones! 19

Nobody Cares About Your Products (Except You) 23

Understand buyer personas to trigger a World Wide Rave 24

I love a good audit 25

Stupid cancer: I'm too young for this! 29

Forget about your products 31

Are you a talent fanatic? 36

How big is your "world"? 38

A resume? or an e-book? 40

What about business-to-business e-books? 44

How to make your e-book a World Wide Rave 46

Sex, shaving, and your oral health 48

E-book your way to fame and fortune 49

You can't do that with the Yellow Pages 50

When not to have sex (in your e-book) 53

A local World Wide Rave 54

People want to do business with people 56

Unscrupulous marketing techniques 60

Careful: Dodgy "viral marketing" sucks 62

Ad agencies beware: Your viral campaign may be against the law 64

Viral marketing is rarely a World Wide Rave 66

No string required 68

A top-ten unsigned band on myspace 70

The Grateful Dead? or Led Zeppelin? 75

A World Wide Rave is not about sales leads 77

Return on investment is just an excuse 80

But we can't do that! 81

Sold out, so what! 84

Online video and the World Wide Rave 85

Let's be honest 89

Block social media sites at your own peril 92

Do you trust your employees? 93

We're talking about people,not technology 94

IBM's social computing guidelines 96

New York Islanders win big 97

Do you work for a company that blocks access? 99

Put Down Roots 101

When friends trigger a World Wide Rave 102

Anyone can trigger a World Wide Rave 103

Thousands of fans; one random youth soccer team 105

Facebook applications: Where's your widget? 108

How many cities have you visited? 109

Are you on Twitter yet? 111

Social networking and a World Wide Rave 113

World Wide Rant: When buzz turns negative 115

US Airways: Coffee, tea, or a credit card application? 116

Participating in social media 118

Preventing a World Wide Rant 120

How to monitor and participate in social media 121

Create Triggers that Encourage People to Share 123

Nothing is guaranteed to be a World Wide Rave 124

Think like a venture capitalist 125

Triggerstorm: Ideas for triggering a World Wide Rave 128

Grade your web site 129

A tool for spreading your ideas 132

What hairstyle is best for you? 132

When your product itself is your trigger 133

Rate your internship experience 134

Be first and be fast 137

A worldwide virtual event 139

An aerospace lecture at the gym 142

Create a contest, you might trigger a rave 145

Enter a contest, you might win 146

Showcase your customers 149

Creativity and imagination required 151

Point the World to Your (Virtual) Doorstep 153

You can't trigger a World Wide Rave if you re invisible 154

Number I search result on Google 155

Quoted all over the web 157

Controlling the uncontrollable 160

Do not read this part of the book 161

Hire a journalist 164

When the world comes to you 167

Stop making excuses 173

Where the hell is Matt? 175

What do you have to lose? 178

Quit your job 178

Customer Reviews

Average Rating 5

( 4 )

Rating Distribution

5 Star

(4)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Review Guidelines

Tell the world what you think of this product.

Add Recommendations

Your Name: Create a Pen Name or Leave Anonymously

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

- HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
- Time-sensitive information such as tour dates, signings, lectures, etc.
- Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
- Comments focusing on the author or that may ruin the ending for others
- Phone numbers, addresses, URLs
- Pricing and availability information or alternative ordering information
- Advertisements or commercial solicitation

Reminder:

- By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
- Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
- See Terms of Use for other conditions and disclaimers.

garydale

Posted June 26, 2009

more from this reviewer

I Also Recommend:

Good information in this book

I have been an avid reader of David Meerman Scott's blog for some time. I even have an Outlook task set so that I can remember to have my once a week look. As such, you won't be that surprised that I would be a fan of his latest book, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. For all of us who look to promote ourselves on the web better, and that should be everyone who isn't driving an ice cream truck - and some of these guys could use an idea or two - this book is an excellent starting place. Get your education here!

We all need something, some tool to bring our market to us. But more than that, we need to get them speaking about us in a positive manner and passionately spreading the word about our goods and services in a positive way. Your mind is this tool. Not in any esoteric way, but in a very practical and real way. David Meerman Scott shows us how everyone is looking for expertise and the best way to draw people to you is to share that expertise. Each and every one of us have something unique to offer and by offering this freely people (the market) want more and more and will be willing to pay.

David Meerman Scott provided many examples in the book of creating World Wide Rave but the one great example that really touched a nerve with me in the book had not so much to do with marketing online but rather a whole marketing philosophy. And it came from what most people would consider an unorthodox place. The "free giveaway" mentality is the Greatful Dead. First of all, the author and I split when it comes to his love of all things Dead - I have never really been that much of a fan but I have loads of friends who are among the faithful. David tells how the Dead have one of the greatest marketing systems going by simply allowing their fans to make bootleg copies of their numerous shows as well as taking pictures and video taping the experience. The author even listened to the concert he just attended on his drive back home. The Grateful Dead even incorporate this totally into their marketing plan! One can buy personalized photo albums of the experiences. By allowing the fans to make the bootleg copies they, the fans, share the copies and preserve their fond memories of the experience. And they share the experience with other fans and even those who had never been introduced to the band in the past.

The author is very passionate about his subject and throughout the book he urges the reader (yes, you!) to get started on creating your own World Wide Rave. One bit of advice that he did add that I thought was very interesting but extremely astute was that the reader should get on Twitter and keep everyone updated on what they are doing in real time. So if you want to know even more about creating your own World Wide Rave, get on Twitter and start following @dmscott. And while you are at it, tell him that @garydale sent ya!

1 out of 1 people found this review helpful.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
jrsedivy

Posted March 18, 2009

more from this reviewer

I Also Recommend:

The New Face Of Marketing

This book is one of those books that is well ahead of its time. David Meerman Scott discusses the concept of a World Wide Rave which can be triggered, given the right conditions, to position your business or ideas for success. The book identifies what exactly a World Wide Rave is, tips for possibly creating one, and many examples of those who have succeeded in doing so. World Wide Rave redefines traditional marketing, is well written, and is a quick and easy read which provides a large amount of value in a small package.

1 out of 1 people found this review helpful.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
LK35

Posted September 27, 2011

A marketing must

Good book for any marketer, I recommend!
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Anonymous

Posted August 11, 2011

No text was provided for this review.
Anonymous

Posted January 27, 2010

No text was provided for this review.
Anonymous

Posted January 19, 2010

No text was provided for this review.