The World Wide Web and Contemporary Cultural Theory: Magic, Metaphor, Power / Edition 1

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Engaging the thematic issues of the Web as a space where magic, metaphor, and power converge, the chapters cover such subjects as The Web and Corporate Media Systems, Conspiracy Theories and the Web; The Economy of
Cyberpromotion, The Bias of the Web, The Web and Issues of Gender, and so on.
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Editorial Reviews

A scholarly examination of the World Wide Web as a cultural technology. More than a dozen contributors from the social sciences and humanities examine the web as a complex nexus of economic, political, social and aesthetic forces, and theorize on how the different dimensions of the web as a complex practice come together. Authors explore the presence of the corporate media system, software piracy and the writing on the web, concluding with a remark that the web is a blend of magic, metaphor, and power. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780415925020
  • Publisher: Taylor & Francis
  • Publication date: 6/28/2000
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 320
  • Product dimensions: 6.10 (w) x 8.90 (h) x 0.90 (d)

Meet the Author

Andrew Herman is Associate Professor of Sociology and Cultural Studies at Drake University. He is the author of The "Better Angels" Of Capitalism: Rhetoric, Narrative and Moral Identity Among Men Of The American Upper Class (Westview, 1998) and the forthcoming book, The "Goods "Life: Consumer Culture and Moral Identity in Contemporary America (Blackwell).
Thomas Swiss is Center for the Humanities Professor of English and Director of the Web-Assisted Curriculum at Drake University. He is the author of two collections of poems, including Rough Cut (Illinois UP, 1997). He is editor or co-editor of a number of books, including Key Terms for Popular Music and Culture (Blackwell, 1999). Herman and Swiss, with John H. Sloop, previously co-edited Mapping The Beat: Contemporary Theory And Popular Music (Blackwell, 1998).

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Table of Contents

Introduction: The World Wide Web as Magic, Metaphor, and Power 1
1 So Much for the Magic of Technology and the Free Market: The World Wide Web and the Corporate Media System 5
2 Webs of Myth and Power: Connectivity and the New Computer Technopolis 37
3 Webs of Conspiracy 61
4 "Red Alert!": Rhetorics of the World Wide Web and "Friction Free" Capitalism 77
5 Yo-Ho-Ho and a Server of Warez: Internet Software Piracy and the New Global Information Economy 99
6 Shit Happens: Numerology, Destiny, and Control on the Web 127
7 Hypertext Links: The Ethic of the Index and Its Space-Time Effects 145
8 The Economy of Cyberpromotion: Awards on the World Wide Web 161
9 The Bias of the Web 171
10 Baud Girls and Cargo Cults: A Story about Celebrity, Community, and Profane Illumination on the Web 183
11 Literacy Beyond Books: Reading When All the World's a Web 207
12 Cultural Technologies and the "Evolution" of Technological Cultures 235
13 Error 404: Doubting the Web 259
Bibliography 277
Contributors 297
Index 301
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